The New Rules of Innovation
Innovation is entering a new era–defined not just by breakthrough ideas, but by the ability to scale them across markets, cultures, and capital cycles. In The New Rules of Innovation, Fortune examines how Europe's leading companies are turning ambition into advantage: through AI partnerships, R&D, funding, and the leadership calls that decide which innovations endure. For a glimpse of that ambition in action, read how Publicis' Maurice Lévy built VivaTech into Europe's biggest tech conference–and why he once had to turn down President Obama.
Senior leaders across Europe’s Fortune 500 are rethinking what it takes to rebuild and reinvent businesses in an increasingly volatile and competitive world. The strategies and lessons emerging from these conversations offer a window into how modern companies are evolving to survive.
Europe‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector
By Nick LichtenbergApril 24, 2026
By Francesca CassidyApril 7, 2026
