• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EuropeRide-Hailing
Europe

‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
April 24, 2026, 9:18 AM ET
black cabs
A new ride-sharing player is entering the London black cab world.John Keeble—Getty Images

In a little over 12 months, Lyft has gone from a company that operated almost exclusively in the United States and Canada to one with a meaningful claim to be a global mobility player.

Recommended Video

The latest step came Wednesday when the San Francisco company confirmed it had agreed to acquire Gett’s U.K. business—Gett is one of London’s leading black cab apps— in a deal that will position Lyft as the dominant app for the city’s iconic cabs and cap its third major international acquisition in under a year.

The Gett acquisition follows Lyft’s $197 million purchase of Freenow, the pan-European multi-mobility app, completed last July, and its acquisition of TBR Global Chauffeuring, a Scotland-based luxury chauffeur company operating across 120 countries, in October. Together, the three deals have reshaped a company that as recently as early 2025 had never ventured meaningfully beyond North America.

“This is very transformative for the business,” Jeremy Bird, Lyft’s executive vice president of global growth, told Fortune in an interview. “You combine all of these, and it’s a very big deal for us.”

London is the linchpin of Lyft’s European strategy, he added, “in the same way that New York—if you’re going to be a strong company in the U.S., you have to be a strong company in New York—we see it that way in Europe as well.”

Bird explained that Gett’s platform already connects riders to three-quarters of Greater London’s registered black cab drivers, and combining it with Freenow’s existing London black cab business will nearly double Lyft’s total rides in the capital and establish it as the largest app serving the trade.

Lyft is acutely aware of the cultural stakes. London’s black cab drivers are among the most storied—and prideful—in the world, required to pass “the Knowledge,” a famously grueling multiyear exam covering more than 25,000 streets across 113 square miles of the city. It’s so hard to pass, requiring memorization of London’s sprawling, gridless streetscape, that it actually has been scientifically proven to grow London cabbies’ brains. Bird, a self-described Arsenal fan who travels to London regularly, framed the deal as a partnership rather than a disruption.

“We’re not coming in the way others have come into the city with a goal to disrupt,” he said. “We’re coming in with people who have been working side-by-side with [these drivers], providing the demand for their services for years … We want them to be successful. If they’re successful, we’ll be successful.”

Bird—who previously served as Lyft’s chief policy officer and as national field director for Barack Obama’s 2012 presidential reelection campaign—positioned the acquisition strategy as a long-term play on the inevitable digitization of ground transportation globally.

Beyond the cabs, Lyft’s London footprint is becoming strikingly comprehensive. The company already operates bikes through its Urban Solutions division and private-hire vehicles in the capital, and Bird confirmed that autonomous vehicles via a partnership with Baidu are on the horizon. “Kind of the full ecosystem for anybody that wants to get around in the most important market in Europe,” he said.

What also caught Bird’s attention in the Gett deal was the company’s deep enterprise DNA: long-standing B2B relationships with major London corporations. “This is a company that’s been working with the BBC and Transport for London and all of these iconic companies and brands.”

The Gett acquisition is expected to close in the coming weeks, subject to customary conditions. For Lyft, it represents something it has spent the better part of a decade chasing: a credible path to becoming a truly global company, and in one of the world’s most scrutinized cab markets, no less.

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon

Latest in Europe

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Europe

A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
EuropeLetter from London
A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
By Kamal AhmedMay 14, 2026
3 hours ago
Photo: Elevate Jet CEO Greg Raiff
EnergyOil
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
9 hours ago
charles
PoliticsUnited Kingdom
King Charles lays out government agenda as Starmer fights for survival: ‘absolutely preposterous’
By Pan Pylas, Danica Kirka and The Associated PressMay 13, 2026
22 hours ago
“I had to turn down President Obama” 
EuropePublicis Groupe
“I had to turn down President Obama” 
By Kamal AhmedMay 13, 2026
1 day ago
yamal
EuropeSports
Teenage soccer sensation Lamine Yamal hobnobs with Olivia Rodrigo, wins championship, waves Palestinian flag
By Nick LichtenbergMay 12, 2026
2 days ago
starmer
PoliticsUnited Kingdom
Keir Starmer’s deputies are starting to quit. Some are urging him to ‘do the right thing for the country’
By Brian Melley, Pan Pylas and The Associated PressMay 12, 2026
2 days ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
I spent 8 years building Google Sheets. Now I think apps are on their way out
Commentary
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
1 day ago
Current price of oil as of May 13, 2026
Personal Finance
Current price of oil as of May 13, 2026
By Joseph HostetlerMay 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.