The Business of Sports

Portrait photo of Nike CEO Elliott Hill smiling in a black sweatshirt with the Nike logo.
Leadership

Nike’s new CEO wants to bring the retail giant back to its sports roots

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January 23, 2025
‘Nike’s back’: How its new CEO plans to reassert the brand’s dominance
Leadership

‘Nike’s back’: How its new CEO plans to reassert the brand’s dominance

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January 23, 2025
Private equity firms are snapping up slices of NFL teams for the first time
Finance

Private equity firms are snapping up slices of NFL teams for the first time

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January 22, 2025
From Ryan Reynolds to Ed Sheeran, we’re in the golden age of celebrity sports investors
Finance

From Ryan Reynolds to Ed Sheeran, we’re in the golden age of celebrity sports investors

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January 8, 2025
Two men holding a trophy
Finance

Inside the multibillion-dollar sports gold rush: Soccer teams

By
December 12, 2024
Meet the sports investment banker to billionaires who has orchestrated $950 million deals
Finance

Meet the sports investment banker to billionaires who has orchestrated $950 million deals

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December 11, 2024
Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person
Finance

Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person

By
December 4, 2024
More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
Finance

More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value

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November 20, 2024
Inside the experience economy’s newest player: a shared reality company that transports sports fans to the stars
Finance

Inside the experience economy’s newest player: a shared reality company that transports sports fans to the stars

By
November 14, 2024

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