Tim Cook

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Apple is poised to unveil embedded AI at its ‘most important event… in over a decade’ but analysts worry it may be falling too far behind
Tech

Apple is poised to unveil embedded AI at its ‘most important event… in over a decade’ but analysts worry it may be falling too far behind

By Michael Liedtke and The Associated Press
June 10, 2024
Apple needs to bring Siri in from the cold—but is it mission impossible?
Tech

Apple needs to bring Siri in from the cold—but is it mission impossible?

By
June 8, 2024
Apple’s WWDC is crucial to the company showing it can still compete in the one area that matters
Newsletters

Apple’s WWDC is crucial to the company showing it can still compete in the one area that matters

By
June 7, 2024
Businessman using smart phone while walking with colleagues in corridor during leaving office
Success

Some of the most talented, high-ranking workers at Apple, Microsoft, and SpaceX jumped ship after return-to-office mandates, new study reveals

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May 16, 2024
Apple commercial
Tech

Apple’s disastrous iPad ad mocked by rival Samsung in new 43-second spot: ‘We would never crush creativity’

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May 16, 2024
Apple CEO Tim Cook at the 2024 Vanity Fair Oscar Party on March 10, 2024 in Beverly Hills, California.
Tech

Apple ad obliterates the tools of human creativity with a hydraulic press to hype its ‘thinnest product yet.’ Offended consumers flipped it to make a less ‘horrific corporate nightmare’

By
May 9, 2024
It’s time for Apple to buy—not build—its way into AI
Newsletters

It’s time for Apple to buy—not build—its way into AI

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May 7, 2024
Tim Cook in front of Apple store
Tech

Apple’s China sales tell a different story than what analysts have heard for months. Where is the disconnect?

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May 3, 2024
Tim Cook smiles and flashes a "peace" sign.
Tech

Apple’s promised AI plan is ‘all that matters’, analysts say, as it tries to play catch up with Big Tech rivals

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May 1, 2024
Apple CEO Tim Cook holds iPhone 15
Tech

Apple renews talks to integrate OpenAI’s technology into the next iPhone operating system

By Mark Gurman and Bloomberg
April 27, 2024
Apple CEO Tim Cook
Tech

Top Apple analyst warns Vision Pro demand fell much faster than Tim Cook was anticipating 

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April 25, 2024
Mark Zuckerberg
Tech

Meta’s stock sags under the weight of aggressive AI spending

By Kurt Wagner and Bloomberg
April 24, 2024
Tim Cook and Lisa Jackson
Leadership

Jamie Dimon, Larry Fink, Jeff Bezos and Jerome Powell dined on salmon and ribeye at White House bash for Japanese leaders

By Michelle Jamrisko, Yoshiaki Nohara, Hadriana Lowenkron and Bloomberg
April 10, 2024
Tim Cook
Tech

Apple joins tech exodus to Florida— iPhone maker plans a 45,000 square foot office near Miami

By Anna J. Kaiser, Mark Gurman and Bloomberg
April 10, 2024
Elon Musk
Tech

Tesla settles wrongful death lawsuit brought by family of Apple engineer who used Autopilot on his way to work

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April 8, 2024

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