company branding
SuccessBe careful boomers, your Gen Z coworker may be recording you — 9-to-5s aren’t just about climbing the ladder, they’re about content
By Jessica CoacciSeptember 6, 2025
RetailNike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
SuccessSome Gen Zers are getting in trouble for not knowing how to dress at work—and experts say they’ve missed out on one huge fashion tip
By Emma BurleighJanuary 26, 2025
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
By Azure Gilman and Emma BurleighAugust 5, 2024
NewslettersThis founder suffered a health tragedy at 33—then quit her job, launched a $100 million Black hair care brand, and sold it to a Fortune 500 company for millions more
By Ruth UmohJune 5, 2024
By Ruth UmohMay 29, 2024
LeadershipAs layoffs rock tech firms, experts share how to dismiss workers with empathy—and preserve brand reputation
By Paige McGlauflinJune 2, 2022
By Marco Quiroz-GutierrezOctober 20, 2021
By Kate BowersOctober 24, 2019
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