Coffee

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Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Retail

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’

By
January 30, 2025
Starbucks CEO Brian Niccol.
Finance

Starbucks’ new CEO reveals plans to overhaul strategy, slash menu items, and double stores in the U.S.

By
January 29, 2025
Starbucks CEO Brian Niccol
Retail

Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer

By
January 29, 2025
Starbucks CEO Brian Niccol
Retail

Starbucks bets on mugs, macchiato art in test of CEO’s vision

By Bloomberg and Daniela Sirtori
January 28, 2025
A Starbucks barista with a concerned look on her face stands behind a register.
Retail

Starbucks barista says his store has a ‘panic button’ behind the counter, but fears it won’t be enough to quell angry customers after open-door policy reversal

By
January 24, 2025
Expect volatility: Climate change, speculation and Trump brew a perfect storm for coffee prices in 2025
Retail

Expect volatility: Climate change, speculation and Trump brew a perfect storm for coffee prices in 2025

By Catherine Hours and AFP
January 21, 2025
Coffee company will pay you $75,000—plus health insurance, travel costs, and more—to tour the country and document the trip on social media
Finance

Coffee company will pay you $75,000—plus health insurance, travel costs, and more—to tour the country and document the trip on social media

By
January 15, 2025
The best time of day to drink coffee for maximum benefits isn’t first thing when you wake up
Life

The best time of day to drink coffee for maximum benefits isn’t first thing when you wake up

By
January 11, 2025
Alfonso Gonzalez Loeschen, North American CEO of Nespresso
Success

Nespresso North America’s CEO ‘actually knocked on Nestlé’s door’ to get his first job—an internship that would lead him to the corner office 32 years later

By
December 15, 2024
Starbucks coffee cups and napkins
Retail

Starbucks is using pens and paper to track pay after vendor hack

By Curtis Heinzl and Bloomberg
November 25, 2024
Starbucks’ new CEO has a long to-do list—moving the HQ out of Seattle is not at the top
Success

Starbucks’ new CEO has a long to-do list—moving the HQ out of Seattle is not at the top

By
November 5, 2024
Starbucks CEO Brian Niccol.
Leadership

The burrito king in coffee land: Starbucks CEO Brian Niccol’s biggest challenge is fixing the bad vibes

By
November 2, 2024
Brian Niccol photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023.
Success

Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition

By
November 1, 2024
Starbucks needs you to rein in highly customized drink orders — ‘We have some cleanup to do,’ CEO Brian Niccol says
Retail

Starbucks needs you to rein in highly customized drink orders — ‘We have some cleanup to do,’ CEO Brian Niccol says

By
October 31, 2024
A barista pours steamed milk into a beverage inside a Starbucks Corp. cafe in the Sandton area of Johannesburg, South Africa.
Retail

Starbucks ends ‘vegan tax’ on nondairy milk as new CEO overhauls menu in face of customer exodus

By
October 31, 2024

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