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Reaching Gen Z isn’t enough. Brands are now racing to understand rising consumers Gen Alpha
By
Emma Hinchliffe
November 10, 2025
Arts & Entertainment
Mark Zuckerberg says ‘The Social Network’ nailed his wardrobe: ‘Every single shirt or fleece they had in that movie is a shirt or fleece that I own’
By
Dave Smith
November 7, 2025
Arts & Entertainment
Mormon women are lining up to purchase new $5 ‘sacred’ garments that symbolize a turning point for the church
By
Hannah Schoenbaum
,
Deepa Bharath
,
Holly Meyer
and
The Associated Press
October 29, 2025
Success
LVMH CEO Bernard Arnault sees wealth skyrocket by $19 billion overnight after months of bleeding billions as shoppers trade designer bags for luxury vacations
By
Emma Burleigh
October 16, 2025
Success
Gen X Pinterest exec was raised in the Bronx: Now, he lives in the center of LA, eats out 50% of the week, and tracks his brainwaves while meditating
By
Emma Burleigh
October 16, 2025
Success
Even workers earning more than $500,000 annually are living paycheck to paycheck—thanks to ‘lifestyle inflation,’ they’re continuing to splurge money they don’t have
By
Emma Burleigh
October 14, 2025
C-Suite
Patagonia CEO Ryan Gellert says he believes the world needs responsible business more than ever
By
Fortune Editors
October 8, 2025
Success
Bill and Melinda French Gates gave their Gen Z daughter this piece of business advice before she launched her own $8 million startup
By
Jessica Coacci
September 17, 2025
Success
Spanx billionaire founder kept the brand a secret—even from family—for a year. If she hadn’t, she says she’d probably still be selling fax machines
By
Preston Fore
September 16, 2025
Retail
As investors brace for weak jobs data and Fed cuts, Sydney Sweeney powers a retail stock rally
By
Stan Choe
and
The Associated Press
September 4, 2025
Success
Tennis champion Coco Gauff loves this $2 monthly subscription, cooks TikTok recipes, and treats herself with $3,000 shopping sprees
By
Emma Burleigh
September 4, 2025
Retail
Walmart and Target are allegedly forcing employees to remove tags on apparel to make it easier to jack up prices based on tariffs
By
Erin Cabrey
and
Retail Brew
September 2, 2025
Success
Naomi Osaka’s Labubu obsession shines at the U.S. Open
By
Howard Fendrich
and
The Associated Press
September 2, 2025
Economy
‘A different shock to the system’: De minimis tariff dodge ending means less purchasing power for Americans
By
Nino Paoli
August 30, 2025
Retail
Mexican-American designer apologizes for sandal design accused of ‘cultural appropriation’
By
Megan Janetsky
and
The Associated Press
August 14, 2025
Most Popular
Law
DOGE cancelled a $349,000 grant to replace a museum’s HVAC after ChatGPT flagged it as DEI, court documents show
By
Sasha Rogelberg
Success
Less than 10 out of 250 billionaires have kept their promise to give away their fortune—and a philanthropy CEO says...
By
Orianna Rosa Royle
Economy
Social Security has 6 years left. The fix that sounds cruelest may be the smartest
By
Nick Lichtenberg