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Athletic Gear

Elliott Hill
MagazineNike is broken. Can Elliott Hill fix it?
By Devin GordonJanuary 23, 2025
david allemann
FeaturesOn disrupted a loyal sneaker market. Now, the Roger Federer-backed brand has launched a ‘crazy’ $300 spray-on shoe
By Prarthana PrakashNovember 18, 2024
person standing outside an On store
RetailThe running market is hot—and it’s driving up sales of Roger Federer-backed On shoes
By Prarthana PrakashMay 15, 2024
Adidas, Ye, and the death of DEI: A cautionary tale for corporate America
FeaturesAdidas, Ye, and the death of DEI: A cautionary tale for corporate America
By Lila MacLellanApril 26, 2024
Stef Reid of Great Britain competes in the Women's Long Jump
RetailParalympian criticizes Nike and Decathlon for refusing to sell single shoes after displaying amputee mannequins
By Ryan HoggApril 11, 2024
Adidas sponsors the German national team
CompaniesAdidas halts sale of some German national team jerseys following resemblance to Nazi SS logo
By Christiaan HetznerApril 2, 2024
Under Armour’s ‘less is more’ strategy boosts profits and sends stock up 10%
RetailUnder Armour’s ‘less is more’ strategy boosts profits and sends stock up 10%
By Phil WahbaFebruary 10, 2021
TB12 founders Tom Brady and Alex Guerrero
RetailPatriots’ QB Tom Brady Is Already Working on His Retirement Brand
By Kate BowersOctober 24, 2019
Lululemon Has Invested in a Cycling Apparel Startup
RetailLululemon Has Invested in a Cycling Apparel Startup
By John KellJune 19, 2017
Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin At New Hong Kong Store
RetailLululemon CEO: The Future of Retail Is Bright
By John KellJune 2, 2017
Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin At New Hong Kong Store
RetailLululemon To Close Most Tween-Focused Ivivva Stores
By John KellJune 1, 2017
Lululemon Turns To Vice Media For Big Ad Push
RetailLululemon Turns To Vice Media For Big Ad Push
By John KellMay 15, 2017
Nike Runner Narrowly Misses Shattering Two Hour Marathon Record
RetailNike Runner Narrowly Misses Shattering Two Hour Marathon Record
By John KellMay 6, 2017
Portland Trail Blazers v Golden State Warriors - Game Two
RetailWhy Under Armour’s Slowing Footwear Growth Should Concern Investors
By John KellApril 27, 2017
GERMANY-COMPANY-EARNINGS-ADIDAS-EUR-C1-FINAL
RetailExclusive: Adidas to Sponsor World OutGames
By John KellApril 26, 2017
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A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescueplaceholder alt text
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Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, tooplaceholder alt text
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