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Jaguar's new brand campaign aesthetic
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
RetailDonald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Jaguar's new brand campaign aesthetic
CompaniesJaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on
By Christiaan HetznerNovember 20, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
SuccessMore people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
FinanceTupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
By Wyatte Grantham-Philips and The Associated PressOctober 30, 2024
The exterior of a Louis Vuitton boutique, with the logo and a flag clearly visible.
RetailLVMH sales drop as China demand for costly handbags falls
By Angelina Rascouet and BloombergOctober 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPWThe 100k+ club: High-earning women thank the sports of their childhoods
By Amanda GerutOctober 14, 2024
Frank B. Rhodes Jr.
CommentaryChrysler and Dodge face mortal peril under Stellantis. It’s time for a change
By Frank B. Rhodes Jr.October 7, 2024
Kris Licht, CEO of Reckitt.
LeadershipThe CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
By Phil WahbaOctober 7, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
CommentaryElectric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
FinanceWarren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
By Stephen R. FoersterSeptember 22, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
LeadershipAfter 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
LifestyleLuxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
By Sarah Rappaport and BloombergAugust 31, 2024
Photo of Alix Earle
LifestyleMillionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
LeadershipInside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
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Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech townsplaceholder alt text
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