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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More NewslettersPage 24 of 100
NewslettersHome Depot’s pricing strategy to balance margins and customer loyalty, says analyst
By Sheryl EstradaAugust 20, 2025
NewslettersWith its hire of top Trump crypto official Bo Hines, the stablecoin giant Tether is trying to outrun its past
By Leo SchwartzAugust 20, 2025
NewslettersJust don’t call it an AI bubble
By Andrew NuscaAugust 20, 2025
OpenAI CEO Sam Altman testifies during a Senate Commerce, Science and Transportation Committee hearing on May 8, 2025. (Photo: Tom Williams/CQ-Roll Call/Getty Images)
AISam Altman’s AI paradox: Warning of a bubble while raising trillions
By Sharon GoldmanAugust 19, 2025
Traders celebrate a IPO at the NYSE
NewslettersIPOs are back. But women are missing from tech companies’ public offerings
By Emma HinchliffeAugust 19, 2025
NewslettersHorizon3.ai taps veteran CFO as cybersecurity startup bridging military intelligence and Silicon Valley scales up
By Sheryl EstradaAugust 19, 2025
A man in front of a desk in an office looks out a window.
NewslettersOriginated in China, the “996” schedule of working 9am-9pm, 6 days a week comes to Silicon Valley
By Allie GarfinkleAugust 19, 2025
SoftBank Group CEO Masayoshi Son in Tokyo, Japan, on February 03, 2025. (Photo: Tomohiro Ohsumi/Getty Images)
NewslettersIntel receives $2 billion investment from SoftBank
By Andrew NuscaAugust 19, 2025
NewslettersHow GoodRx CEO Wendy Barnes is trying to halve the cost of GLP-1 obesity drugs
By Diane BradyAugust 19, 2025
Michele Buck
NewslettersOutgoing Hershey’s CEO transformed the business with salty snacks. But consumers need chocolate for their ‘emotional well-being’ more than ever, she says
By Phil WahbaAugust 18, 2025
Smiling female manager interacting with team in meeting at office. Coworkers are planning marketing strategies. They are sharing ideas.
Newsletters‘DEI’ as a dirty word: Companies are saying a lot less about diversity and equity in public filings
By Kristin StollerAugust 18, 2025
NewslettersMIT report: 95% of generative AI pilots at companies are failing
By Sheryl EstradaAugust 18, 2025
NewslettersInside the battle between the old guard and the upstarts for the future of the financial system
By Leo SchwartzAugust 18, 2025
NewslettersTarget’s CEO succession tilts toward an insider and company lifer
By Ruth UmohAugust 18, 2025
NewslettersComing soon: Meta’s ‘Hypernova’ smart glasses
By Andrew NuscaAugust 18, 2025
NewslettersPop culture and politics are intertwined in the age of Trump. Just look at the Paramount-Skydance merger
By Diane BradyAugust 18, 2025
Palantir
NewslettersFortune Archives: How Palantir made it big on big data
By Jessica MathewsAugust 17, 2025
NewslettersMeet the EV exec behind ‘Elon Musk’s worst nightmare’
By Emma HinchliffeAugust 15, 2025
NewslettersCan employees learn to trust an AI boss?
By Sheryl EstradaAugust 15, 2025
Professional HR manager reading job candidate’s resume in her office while working on laptop. Recruitment human resources employment hiring concept.
NewslettersThe new rules for startup hiring
By Allie GarfinkleAugust 15, 2025
NewslettersWhat a U.S. government investment does for Intel
By Andrew NuscaAugust 15, 2025
NewslettersThis cybersecurity company’s AI hacker can locate files on Nimitz-class aircraft carriers ‘in less than five minutes’
By Diane BradyAugust 15, 2025
NewslettersWorried AI could teach people to build bioweapons? Don’t teach it how, say researchers
By Sharon GoldmanAugust 14, 2025
NewslettersExclusive: Two MIT dropouts raised $21 million for their AI startup that does legacy businesses’ grunt work
By Emma HinchliffeAugust 14, 2025
NewslettersNew Cisco CFO takes helm amid $2 billion in AI orders
By Sheryl EstradaAugust 14, 2025
Ryan King, co-founder of Chime Financial Inc., center left, and Chris Britt, cofounder and chief executive officer of Chime Financial Inc., center, during the company's initial public offering at the Nasdaq
NewslettersStartup down rounds are at a 10 year high, according to PitchBook data
By Allie GarfinkleAugust 14, 2025
Shipping containers stacked on container ships at the Port of Los Angeles on June 25, 2025 in Los Angeles, California. (Photo: Mario Tama/Getty Images)
NewslettersU.S. secretly tracked AI shipments to see if they ended up in China
By Andrew NuscaAugust 14, 2025
Donald Trump looks on at Jensen Huang, who is speaking in front of a podium.
NewslettersThere’s a small problem with Trump’s export deal with Nvidia and AMD: The Constitution says it’s illegal
By Diane BradyAugust 14, 2025
NewslettersApplebee’s and IHOP’s CIO places AI bets that can boost traffic and improve the dining experience
By John KellAugust 13, 2025
CVS CEO Karen Lynch talks with Fortune editor in chief Alyson Shontell at Fortune's 2023 MPW Summit in California on Oct. 9, 2023.
NewslettersThe 2025 Fortune MPW Summit will feature a record number of the most powerful women in business
By Emma HinchliffeAugust 13, 2025
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C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
By Nick LichtenbergFebruary 5, 2026
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