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Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl

The Chiefs didn’t make the Super Bowl this year, but CMO Lara Krug still has lessons to share for the league.

By Emma HinchliffeFebruary 6, 2026
Woman with blonde hair sitting on stage
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
Latest Stories
Future of WorkAnthropic cofounder says studying the humanities will be ‘more important than ever’ and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
sarandos
CommentaryNetflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
bessent
BankingBefore Kevin Warsh has even taken over as Fed chair, Trump is joking about suing him. Scott Bessent is fine with that
By Fatima Hussein, Christopher Rugaber and The Associated PressFebruary 7, 2026
omar
PoliticsIlhan Omar’s husband is rich. The Republican oversight chairman is investigating why
By Stephen Groves and The Associated PressFebruary 7, 2026
AIAI can make anyone rich: Mark Cuban says it could turn ‘just one dude in a basement’ into a trillionaire
By Sydney LakeFebruary 7, 2026
new jersey
PoliticsNo, judge tells Trump. You can’t cripple $16 billion in funding for New York City and New Jersey
By Anthony Izaguirre, Dave Collins and The Associated PressFebruary 7, 2026
giannis
BankingNBA star Giannis Antetokounmpo gets in bed with sports gambling as a Kalshi shareholder
By Jay Cohen and The Associated PressFebruary 7, 2026
hegseth
PoliticsHarvard is too ‘woke’ for Trump’s Pentagon
By Jocelyn Gecker, Collin Binkley and The Associated PressFebruary 7, 2026
More NewslettersPage 43 of 100
An image of Joanne Rodgers, senior vice president and chief human resources officer at insurance company New York Life.
NewslettersDo you need to be an extrovert to be good at HR? The CHRO of New York Life says it certainly helps
By Brit MorseApril 22, 2025
Chart shows consensus revenue estimates for selected global areas
NewslettersTariff uncertainty prompts analysts to slash earnings estimates: Report
By Sheryl EstradaApril 22, 2025
Ant Wilson and Paul Copplestone
NewslettersExclusive: Supabase raises $200 million Series D at $2 billion valuation
By Allie GarfinkleApril 22, 2025
Uber CEO Dara Khosrowshahi during an event in New York City on September 23, 2024. (Photo: Leigh Vogel/Getty Images/Concordia Summit)
NewslettersWhy the FTC sued Uber
By Andrew NuscaApril 22, 2025
President Trump Announces Nominee For Chair Of The Federal Reserve
NewslettersTrump’s attacks on Fed Chair Powell trigger ‘destruction of epic proportions’ in the markets
By Diane BradyApril 22, 2025
Beth Ford
NewslettersLand O’Lakes CEO Beth Ford is leading the business community’s efforts to influence Trump’s immigration policy: ‘This is hard work’
By Emma Hinchliffe and Nina AjemianApril 21, 2025
Confident young Asian businesswoman with laptop walking in the city against skyscraper.
NewslettersTo encourage more women to apply for leadership positions remind them of the gender gap, research finds
By Brit MorseApril 21, 2025
Alex Wiltschko poses for a portrait in his lab
NewslettersTerm Sheet Next: How Alex Wiltschko went from Google Brain to giving computers the sense of smell
By Leo SchwartzApril 21, 2025
office workers looking at financial data, charts, and graphs on a digital tablet and a laptop computer
NewslettersCompanies are making a costly $100 million mistake
By Sheryl EstradaApril 21, 2025
businessman at a computer
NewslettersSenior leaders are feeling the burden of cuts to middle management
By Lily Mae LazarusApril 21, 2025
A Tesla emblem is being removed from a vehicle during a "de-badging" event on April 12, 2025 in Seattle, Washington. (Photo: David Ryder/Getty Images)
NewslettersWhy Tesla needs a successful robotaxi launch
By Andrew NuscaApril 21, 2025
NewslettersMusk under pressure to quit DOGE as crucial Tesla earnings call looms
By Shawn TullyApril 21, 2025
Packs of M&M candy in production at a factory
NewslettersFortune Archives: Trouble in candy land
By Katherine RaymondApril 20, 2025
Marjan Rintel
NewslettersDelta’s CEO texted this Dutch airline chief to compliment the quality of her premium service
By Emma Hinchliffe and Nina AjemianApril 18, 2025
An illustration of two hands trading money for time.
NewslettersThe latest PTO trend: Letting employees exchange it for cash, retirement savings, or even student loan payments
By Brit MorseApril 18, 2025
the exterior of a bank building with a "Huntington" sign
NewslettersHuntington CFO says loan growth is boosting profit as businesses proceed with ‘cautious optimism’ amid tariff uncertainty
By Sheryl EstradaApril 18, 2025
A pair of driverless Waymo cars sit parked on a beautiful street
NewslettersThe AI unicorns that will soar, stagnate, and fall over the next few years, according to readers
By Allie GarfinkleApril 18, 2025
Alphabet and Google CEO Sundar Pichai in Warsaw, Poland, on February 13, 2025. (Photo: Klaudia Radecka/NurPhoto/Getty Images)
NewslettersGoogle was (again) ruled an illegal monopolist. Now what?
By Andrew NuscaApril 18, 2025
Left: President Donald Trump. Right: FOMC chairman Jerome Powell.
NewslettersTrump’s fight against the Fed
By Diane BradyApril 18, 2025
OpenAI CEO Sam Altman during the AI Action Summit in Paris, France, on Tuesday, Feb. 11, 2025. (Photo: Nathan Laine/Bloomberg/Getty Images)
NewslettersOpenAI taps high-profile advisors for its nonprofit—right when it needs to shore up support for its plan to remove that nonprofit’s control of its business
By Sharon GoldmanApril 17, 2025
Daniel Yanisse
NewslettersWhy this CEO believes in a bottom-up approach to AI adoption in the workplace
By Brit MorseApril 17, 2025
Woman with earphones using a computer at a desk
NewslettersWant more female business owners? Introduce them to entrepreneurship early
By Alicia Adamczyk and Nina AjemianApril 17, 2025
Jerome Powell
NewslettersFed Chair Powell warns of tariff turmoil as big company stocks struggle
By Sheryl EstradaApril 17, 2025
Scott Morton
NewslettersExclusive: Revel emerges from stealth with $30 million to prevent your critical hardware from exploding—literally
By Allie GarfinkleApril 17, 2025
Greg Brockman, president and co-founder of OpenAI, during an event in Seoul, South Korea, on Nov. 4, 2024. (Photo: Jean Chung/Bloomberg/Getty Images)
NewslettersOpenAI’s new reasoning models: What you need to know
By Andrew NuscaApril 17, 2025
NewslettersChina has options: The U.S. may be more dependent on trade with Asia than President Trump realizes
By Nicholas GordonApril 17, 2025
Rob Francis
NewslettersBooking.com’s CTO prioritized travelers when he started deploying gen AI tools. Now he’s focusing on employees too
By John KellApril 16, 2025
Melinda French Gates
NewslettersMelinda French Gates gets vulnerable in her new book
By Michal Lev-Ram and Nina AjemianApril 16, 2025
A woman looking at a screen with an overlay of fluid imagery to show change and flexibility.
NewslettersWhy a top HR executive at PwC says that in an AI-fueled labor market ‘skills are currency’
By Kristin StollerApril 16, 2025
Jeff Liu and Jon Wang
NewslettersExclusive: Assort Health raises $22 million Series A led by First Round and Chemistry
By Allie GarfinkleApril 16, 2025
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