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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
Artemis II’s toilet is on the blink again, forcing astronauts to use more backup collection bags as odor fills capsule
InnovationArtemis II’s toilet is on the blink again, forcing astronauts to use more backup collection bags as odor fills capsule
By Marcia Dunn and The Associated PressApril 5, 2026
Delta CEO Ed Bastian in a blue suit sitting down
C-SuiteDelta started sharing profits with its 100,000 employees two decades ago. CEO Ed Bastian says shareholders love it
By Catherina GioinoApril 5, 2026
Screenwriters union and Hollywood studios reach a surprise deal after just 3 weeks of talks that’s longer than typical agreements
Arts & EntertainmentScreenwriters union and Hollywood studios reach a surprise deal after just 3 weeks of talks that’s longer than typical agreements
By The Associated PressApril 5, 2026
Trump vows to strike Iran’s power plants and bridges if Hormuz isn’t open by Tuesday as Kuwait says attack put water desalination plant offline
PoliticsTrump vows to strike Iran’s power plants and bridges if Hormuz isn’t open by Tuesday as Kuwait says attack put water desalination plant offline
By Matthew Lee, Konstantin Toropin, Sam Metz, Samy Magdy and The Associated PressApril 5, 2026
More CommentaryPage 66 of 100
Plastics are in our air, food, and water. A reckoning is coming–and smart businesses can see it
CommentaryPlastics are in our air, food, and water. A reckoning is coming–and smart businesses can see it
By Paul PolmanMay 24, 2023
  • Microsoft: ‘Employees are more open to A.I. than you think’
    CommentaryMicrosoft: ‘Employees are more open to A.I. than you think’
    By Jared SpataroMay 11, 2023
Silicon Valley is knowingly violating ethical A.I. principles. Society can’t respond if we let disagreements poison the debate
CommentarySilicon Valley is knowingly violating ethical A.I. principles. Society can’t respond if we let disagreements poison the debate
By Wendell WallachMay 23, 2023
Voters don’t understand what ESG means in practice. Here’s why killing the term might be the only way to save it
CommentaryVoters don’t understand what ESG means in practice. Here’s why killing the term might be the only way to save it
By Lindsay SingletonMay 23, 2023
I have spent my life speaking up for those whose voices go unheard. Here’s why I worry that the promise of quantum computing will be withheld from the people who need it the most
CommentaryI have spent my life speaking up for those whose voices go unheard. Here’s why I worry that the promise of quantum computing will be withheld from the people who need it the most
By Faye WattletonMay 22, 2023
Hate incidents are creating a burnout crisis among Asian and Asian American professionals, new research reveals. Here’s what we need to do next
CommentaryHate incidents are creating a burnout crisis among Asian and Asian American professionals, new research reveals. Here’s what we need to do next
By Lanaya Irvin and Manjusha KulkarniMay 22, 2023
Agita. Do you feel it too? It’s the relentless pounding on our senses that leaves us feeling uncertain and uneasy
CommentaryAgita. Do you feel it too? It’s the relentless pounding on our senses that leaves us feeling uncertain and uneasy
By Richard TorrenzanoMay 22, 2023
  • Companies don’t know how to measure their human capital other than as a labor cost–and it’s hurting profits
    CommentaryCompanies don’t know how to measure their human capital other than as a labor cost–and it’s hurting profits
    By Ulrich Atz and Tensie WhelanMay 10, 2023
Hedge funds want to control your local news–but democracy is getting in the way
CommentaryHedge funds want to control your local news–but democracy is getting in the way
By Chris SheltonMay 19, 2023
How I sailed away from the college-at-all-costs track—and found my dream career
CommentaryHow I sailed away from the college-at-all-costs track—and found my dream career
By Maddie GillissieMay 19, 2023
Layoffs are hitting HR and DEI teams at a disproportionately high rate. Here’s why companies need generalists to thrive
CommentaryLayoffs are hitting HR and DEI teams at a disproportionately high rate. Here’s why companies need generalists to thrive
By Anna GullstrandMay 19, 2023
Carl Icahn
CommentaryCarl Icahn’s activist play plays into the hands of Lina Khan and EU regulators
By Mark S. HerrMay 19, 2023
Inflation might be subsiding–but a proposed ‘can tax’ could mean higher grocery prices for American consumers
CommentaryInflation might be subsiding–but a proposed ‘can tax’ could mean higher grocery prices for American consumers
By David ChavernMay 18, 2023
  • Keith Grossman.
    NFTs and CultureKeith Grossman brought NFTs to 99-year-old Time magazine—why he’s now all in on Web3
    By Anna TutovaMay 9, 2023
America had the debate about paying its debt after the Revolution and the Civil War. Here’s why we reached the same conclusion twice
CommentaryAmerica had the debate about paying its debt after the Revolution and the Civil War. Here’s why we reached the same conclusion twice
By Robert HormatsMay 18, 2023
How being a professional climber (and amateur mother) taught me that we’re doing conservation wrong
CommentaryHow being a professional climber (and amateur mother) taught me that we’re doing conservation wrong
By Majka BurhardtMay 17, 2023
The A.I. revolution could be under threat as Big Tech attempts to take web data out of the public domain
CommentaryThe A.I. revolution could be under threat as Big Tech attempts to take web data out of the public domain
By Or LenchnerMay 17, 2023
Sanofi CEO: ‘Europe’s lead in life sciences R&D is eroding–but co-localized hubs could allow it to keep up’
CommentarySanofi CEO: ‘Europe’s lead in life sciences R&D is eroding–but co-localized hubs could allow it to keep up’
By Paul HudsonMay 17, 2023
A femtech company found itself in the middle of the Ukraine invasion. Here’s how sticking by their employees massively paid off–and helped advance science
CommentaryA femtech company found itself in the middle of the Ukraine invasion. Here’s how sticking by their employees massively paid off–and helped advance science
By Ann RobertsMay 16, 2023
America has an overabundance of futurists, but only realists can save our aging built world
CommentaryAmerica has an overabundance of futurists, but only realists can save our aging built world
By Jake LoosararianMay 16, 2023
How to prevent quantum-A.I. hybrids from taking over the world
CommentaryHow to prevent quantum-A.I. hybrids from taking over the world
By Mauritz Kop and Vivek WadhwaMay 16, 2023
Green jobs must be good jobs. America’s investment in the energy transition should restore the pathway to the middle class
CommentaryGreen jobs must be good jobs. America’s investment in the energy transition should restore the pathway to the middle class
By Darren WalkerMay 15, 2023
Qualcomm CEO: ‘A.I. is going to touch every corner of our lives. Here’s how our devices will change to make it happen’
CommentaryQualcomm CEO: ‘A.I. is going to touch every corner of our lives. Here’s how our devices will change to make it happen’
By Cristiano AmonMay 15, 2023
America has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
CommentaryAmerica has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
By Asima AhmadMay 14, 2023
Flexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
CommentaryFlexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
By Erin GrauMay 14, 2023
The media is not equipped to handle the return of Donald Trump
CommentaryThe media is not equipped to handle the return of Donald Trump
By Roxane GayMay 13, 2023
A picture of Grimes against a board with "Captain Marvel" logo
CommentaryGrimes and Bitcoin: How crypto and the open-source movement offer lessons for the music industry in the age of A.I.
By Kathleen BreitmanMay 13, 2023
Gen Zers are redefining the values of the luxury market. Status and prestige are out–sustainability and inclusivity are in
CommentaryGen Zers are redefining the values of the luxury market. Status and prestige are out–sustainability and inclusivity are in
By Sophie MaxwellMay 12, 2023
The real cost of the ‘supermom’ myth. Here’s the toll motherhood takes on your mental health
CommentaryThe real cost of the ‘supermom’ myth. Here’s the toll motherhood takes on your mental health
By Cara McNulty and Joanne ArmstrongMay 12, 2023
A CEO posted a picture of herself breastfeeding during a video meeting and went viral. Here are the responses she got–and what they tell us about remote work and misogyny
CommentaryA CEO posted a picture of herself breastfeeding during a video meeting and went viral. Here are the responses she got–and what they tell us about remote work and misogyny
By Lisa ConnMay 12, 2023
SEC headquarters in Washington, D.C.
RegulatorsPublic companies obey strict disclosure rules—it’s time for crypto projects to do the same
By William MougayarMay 12, 2023
The lessons of the war on COVID mustn’t be forgotten as the U.S. moves on from the pandemic, researchers warn
CommentaryThe lessons of the war on COVID mustn’t be forgotten as the U.S. moves on from the pandemic, researchers warn
By Kendall HoytMay 11, 2023
A.I. will potentially impact 40% of your working hours, according to Accenture
CommentaryA.I. will potentially impact 40% of your working hours, according to Accenture
By Paul DaughertyMay 11, 2023
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North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'placeholder alt text
By Fortune EditorsApril 4, 2026
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