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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
AI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
Future of WorkAI is about to send millions to ‘professional identity purgatory.’ Here’s what I discovered after my 30 year career crashed to a halt
By Geoff CurtisApril 6, 2026
While other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
SuccessWhile other CEOs freeze entry-level roles, this AI founder is hiring Gen Z with zero experience
By Orianna Rosa RoyleApril 6, 2026
two men waving in front of server racks
Big TechSupermicro soared because of $4 trillion Nvidia—but Jensen Huang can walk away any time he wants
By Amanda GerutApril 6, 2026
Mortgage rates today, April 6, 2026
Personal FinanceMortgage rates today, April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current refi mortgage rates report for April 6, 2026
Personal FinanceCurrent refi mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Current ARM mortgage rates report for April 6, 2026
Personal FinanceCurrent ARM mortgage rates report for April 6, 2026
By Glen Luke FlanaganApril 6, 2026
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
More CommentaryPage 54 of 100
COVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
CommentaryCOVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
By Carolyn BarberDecember 14, 2023
  • OpenAI’s board might have been dysfunctional–but they made the right choice. Their defeat shows that in the battle between AI profits and ethics, it’s no contest
    CommentaryOpenAI’s board might have been dysfunctional–but they made the right choice. Their defeat shows that in the battle between AI profits and ethics, it’s no contest
    By Ann SkeetNovember 27, 2023
Carly Fiorina: ‘America’s 250th needs American business’
CommentaryCarly Fiorina: ‘America’s 250th needs American business’
By Carly FiorinaDecember 14, 2023
America’s institutional investors haven’t been paying attention to U.S.-China competition, researchers warn
CommentaryAmerica’s institutional investors haven’t been paying attention to U.S.-China competition, researchers warn
By Andrew KingDecember 14, 2023
The FTC should embrace proactive problem-solving
CommentaryThe FTC should embrace proactive problem-solving
By Martha Coakley and Rob McKennaDecember 13, 2023
The U.S.-led digital trade world order is under attack–by the U.S.
CommentaryThe U.S.-led digital trade world order is under attack–by the U.S.
By Susan Ariel AaronsonDecember 13, 2023
Workers are turning to music as stressful workplaces become the norm. Here’s the science of how it works–and how to find your soundtrack to success
CommentaryWorkers are turning to music as stressful workplaces become the norm. Here’s the science of how it works–and how to find your soundtrack to success
By Jamie PabstDecember 12, 2023
  • Beware of crypto grifters looking to crash the AI party
    CommentaryBeware of crypto grifters looking to crash the AI party
    By Kathleen BreitmanNovember 26, 2023
AI emissions are fueling a new doomerism. This time it’s climate change
CommentaryAI emissions are fueling a new doomerism. This time it’s climate change
By Eric Xing and Adrian MonckDecember 12, 2023
U.S. President Joe Biden greets Chinese President Xi Jinping.
CommentaryBiden and American business must mobilize for the economic conflict with China
By Ram CharanDecember 12, 2023
Sam Bankman-Fried
CommentaryPoliticians and regulators keep shouting that crypto is synonymous with fraud. Here’s why they’re wrong
By Brian Whitehurst and Omid MalekanDecember 12, 2023
Climate change is unleashing a tsunami of infectious diseases–and we have fewer and fewer drugs that can treat them
CommentaryClimate change is unleashing a tsunami of infectious diseases–and we have fewer and fewer drugs that can treat them
By Jayasree K. IyerDecember 11, 2023
Economic pessimists’ bet on a 2023 recession failed. Why are they doubling down in 2024?
CommentaryEconomic pessimists’ bet on a 2023 recession failed. Why are they doubling down in 2024?
By Philipp Carlsson-Szlezak and Paul SwartzDecember 11, 2023
  • The Marvels’ box office flop marks the end of an era for the studio’s winning formula–and the beginning of a new one for Hollywood’s workers
    CommentaryThe Marvels’ box office flop marks the end of an era for the studio’s winning formula–and the beginning of a new one for Hollywood’s workers
    By Joanna Robinson, Dave Gonzales and Gavin EdwardsNovember 24, 2023
Millennials and Gen Xers might be the unluckiest caregivers in history. Here’s how their crisis is affecting every workplace
CommentaryMillennials and Gen Xers might be the unluckiest caregivers in history. Here’s how their crisis is affecting every workplace
By Bill NovelliDecember 8, 2023
Imposing harsh return-to-office mandates on employees was like taking candy from a baby. But CEOs will have to answer to their own bosses–investors
CommentaryImposing harsh return-to-office mandates on employees was like taking candy from a baby. But CEOs will have to answer to their own bosses–investors
By Gleb TsipurskyDecember 8, 2023
Competition cop Lina Khan’s antitrust overreach is hurting U.S. competitiveness–and destroying billions of dollars in value
CommentaryCompetition cop Lina Khan’s antitrust overreach is hurting U.S. competitiveness–and destroying billions of dollars in value
By Jeffrey Sonnenfeld and Steven TianDecember 7, 2023
Vivek Ramaswamy made a name for himself as the ‘anti-woke CEO’–but the fund manager he co-founded has been marketing funds packed with Democratic-leaning holdings
CommentaryVivek Ramaswamy made a name for himself as the ‘anti-woke CEO’–but the fund manager he co-founded has been marketing funds packed with Democratic-leaning holdings
By Brian PottsDecember 6, 2023
The U.S. economy could face ‘a perfect storm’ if Basel III Endgame goes into effect. Here’s why
CommentaryThe U.S. economy could face ‘a perfect storm’ if Basel III Endgame goes into effect. Here’s why
By Kevin FromerDecember 6, 2023
Young woman in Africa cooks over an open flame
CommentaryAccess to modern stoves could be a game-changer for Africa’s economic development–and help cut the equivalent of the carbon dioxide emitted by the world’s planes and ships
By Akinwumi Adesina and Fatih BirolDecember 5, 2023
Businessman standing in a modern office
CommentaryThe future of AI is too important to be decided behind closed doors. There is a better way
By Darío GilDecember 5, 2023
Why residential conversions can’t save commercial real estate
CommentaryWhy residential conversions can’t save commercial real estate
By Chase GarbarinoDecember 4, 2023
More than half of the world’s largest companies don’t have a chief sustainability officer. Here’s the proof they’re missing out
CommentaryMore than half of the world’s largest companies don’t have a chief sustainability officer. Here’s the proof they’re missing out
By Sheri HickokDecember 4, 2023
The case for unlocking the power of disability inclusion
CommentaryThe case for unlocking the power of disability inclusion
By Jill KramerDecember 1, 2023
Climate-driven migration is becoming inevitable as the focus shifts to nations’ geographic fate
CommentaryClimate-driven migration is becoming inevitable as the focus shifts to nations’ geographic fate
By Parag KhannaDecember 1, 2023
Young woman with a raised fist protesting in the street
CommentaryChatGPT’s first year is just the start of a permanent AI revolution. Here’s what your company should do to prepare
By François Candelon, Mikhail Burtsev, Gaurav Jha, Daniel Sack, Leonid Zhukov and David Zuluaga MartínezDecember 1, 2023
It appears reports of Gen Z’s death have been greatly exaggerated
CommentaryIt appears reports of Gen Z’s death have been greatly exaggerated
By Suzy WelchNovember 30, 2023
Intelligence for good: Using artificial intelligence to accelerate social impact
CommentaryIntelligence for good: Using artificial intelligence to accelerate social impact
By Tom DavidsonNovember 30, 2023
EY CEO: ‘This is the COP to show, not tell, what climate action looks like’
CommentaryEY CEO: ‘This is the COP to show, not tell, what climate action looks like’
By Carmine Di SibioNovember 30, 2023
Scope 3 emissions are the elephant in the room as COP 28 kicks off in one of the most water-stressed regions in the world
CommentaryScope 3 emissions are the elephant in the room as COP 28 kicks off in one of the most water-stressed regions in the world
By Sanda Ojiambo and Patrick ChalhoubNovember 30, 2023
MSCI CEO: ‘To tackle climate change, financial markets must reallocate trillions of dollars. It’s already happening, even without a political consensus’
CommentaryMSCI CEO: ‘To tackle climate change, financial markets must reallocate trillions of dollars. It’s already happening, even without a political consensus’
By Henry FernandezNovember 29, 2023
How we lost the ability to evaluate two seemingly contradicting facts at the same time–and why it could mean the end of empathy
CommentaryHow we lost the ability to evaluate two seemingly contradicting facts at the same time–and why it could mean the end of empathy
By Morgan MercerNovember 28, 2023
The labor market will stay tight as shifting demographics keep draining the talent pool, warns multinational recruitment agency CEO
CommentaryThe labor market will stay tight as shifting demographics keep draining the talent pool, warns multinational recruitment agency CEO
By Sander van 't NoordendeNovember 28, 2023
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Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behindplaceholder alt text
By Fortune EditorsApril 5, 2026
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