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Ideas and insights on pressing issues facing the business world.
marketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026
gecko
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
lexi
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself
By Sumeet VaidyaApril 3, 2026
matt
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
LI
AI adoption isn’t the hard part, it’s building employee agency
By Teuila Hanson and Mohak ShroffApril 3, 2026
Latest Stories
Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
EnergyOil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline
By Jason MaApril 5, 2026
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
PoliticsA CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026
Russia’s key Baltic port resumes crude loading after attacks
EnergyRussia’s key Baltic port resumes crude loading after attacks
By BloombergApril 5, 2026
‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
Arts & Entertainment‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film
By Lindsey Bahr and The Associated PressApril 5, 2026
Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
EconomyEven if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says
By Jason MaApril 5, 2026
Trump risks confidence in U.S. role as guardian of global shipping
EconomyTrump risks confidence in U.S. role as guardian of global shipping
By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026
Italy sets jet fuel limits at some airports on supply gap
EuropeItaly sets jet fuel limits at some airports on supply gap
By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
PoliticsThe U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Jason MaApril 5, 2026
More CommentaryPage 45 of 100
Employees have a once-in-a-generation chance to reimagine work—and they’re using it to demand an ‘emotional salary’
CommentaryEmployees have a once-in-a-generation chance to reimagine work—and they’re using it to demand an ‘emotional salary’
By Hannah YardleyMay 13, 2024
  • The FTC noncompete ruling will narrow the gender gap in entrepreneurship
    CommentaryThe FTC noncompete ruling will narrow the gender gap in entrepreneurship
    By Matt MarxApril 24, 2024
Birthing mothers’ near-death experience rates are 100 times higher than maternal mortality—and we don’t even know exactly why
CommentaryBirthing mothers’ near-death experience rates are 100 times higher than maternal mortality—and we don’t even know exactly why
By Holly Maloney and Maneesh JainMay 10, 2024
Should you give job applicants an assignment during the interview process? Be thoughtful about the ask
CommentaryShould you give job applicants an assignment during the interview process? Be thoughtful about the ask
By Eoin DriverMay 10, 2024
Shark Tank entrepreneur: E-commerce giants are eating my sister’s lunch—and destroying the American Dream
CommentaryShark Tank entrepreneur: E-commerce giants are eating my sister’s lunch—and destroying the American Dream
By Michael BenardeMay 10, 2024
Congress could soon spell the end of employment arbitration—but it’s not all good news for American workers
CommentaryCongress could soon spell the end of employment arbitration—but it’s not all good news for American workers
By Lewis L. Maltby and Theodore J. St. AntoineMay 9, 2024
Toronto Pearson International Airport.
CommentaryI’m the CTO of Canada’s biggest airport. AI isn’t destroying jobs in aviation—it’s giving us superpowers to improve air travel
By Brian TossanMay 9, 2024
  • Jeroen Van Hautte of TechWolf
    CommentaryThe race for human-AI interaction usage data is on—and the stakes are high
    By Jeroen Van HautteApril 24, 2024
Andy Dunn, American entrepreneur and the co-founder of Bonobos Inc
LeadershipAsk Andy: I’m a founder struggling with mental-health issues. How can I step away from my startup?
By Andy DunnMay 9, 2024
An internal combustion engine
CommentaryNo, combustion engines won’t be supplanted by electric vehicles—and they’re critical for sustainable transport
By Patrice HaettelMay 8, 2024
Fannie Mae CEO: Beyoncé is right. Climate change has already hit the housing market—and homeowners aren’t prepared
CommentaryFannie Mae CEO: Beyoncé is right. Climate change has already hit the housing market—and homeowners aren’t prepared
By Priscilla AlmodovarMay 8, 2024
Politicians and nonprofits will struggle to keep AI in check—but corporate boards can’t afford to fail
CommentaryPoliticians and nonprofits will struggle to keep AI in check—but corporate boards can’t afford to fail
By Jeffrey SavianoMay 8, 2024
Woman working on computer.
CommentaryJob seekers—you shouldn’t balk when a test is part of your interview
By Vicki SalemiMay 7, 2024
  • The AI frenzy could fall flat as companies hoard chips without enough data centers to host them
    CommentaryThe AI frenzy could fall flat as companies hoard chips without enough data centers to host them
    By Aroosh ThillainathanApril 24, 2024
I’m sick of the ‘model minority’ designation, and so are other Asian Americans. It’s time to define our own identities
CommentaryI’m sick of the ‘model minority’ designation, and so are other Asian Americans. It’s time to define our own identities
By Deepa PurushothamanMay 7, 2024
CSR is a core business function. It’s time to treat it that way
CommentaryCSR is a core business function. It’s time to treat it that way
By Tom DavidsonMay 7, 2024
Great performers constantly rehearse. Companies that want to survive sustained change must do the same 
CommentaryGreat performers constantly rehearse. Companies that want to survive sustained change must do the same 
By Ram CharanMay 7, 2024
Americans need more exercise—and should be able to tap FSA and HSA funds to pay for gyms, studios, and sports leagues
CommentaryAmericans need more exercise—and should be able to tap FSA and HSA funds to pay for gyms, studios, and sports leagues
By Liz ClarkMay 7, 2024
Health care workers are burned out and overwhelmed. AI can streamline operations and help them do their real job: treating patients
CommentaryHealth care workers are burned out and overwhelmed. AI can streamline operations and help them do their real job: treating patients
By BJ SchaknowskiMay 6, 2024
Right, wrong, and a moment for clarity: Why universities must adopt a zero-tolerance policy
CommentaryRight, wrong, and a moment for clarity: Why universities must adopt a zero-tolerance policy
By Gil MandelzisMay 3, 2024
I’m paid $14 an hour to rate AI-generated Google search results. Subcontractors like me do key work but don’t get fair wages or benefits
CommentaryI’m paid $14 an hour to rate AI-generated Google search results. Subcontractors like me do key work but don’t get fair wages or benefits
By Toni AllenMay 3, 2024
Claudia L. Shivers, founder of Queen Coffee Bean.
CommentaryI couldn’t make a living wage when I was released from prison. Now I run a successful business
By Claudia L. ShiversMay 3, 2024
Potential unleashed: How companies can leverage new technologies for safe data sharing
CommentaryPotential unleashed: How companies can leverage new technologies for safe data sharing
By François Candelon, Riccarda Joas, Guillaume Sajust de Bergues and Leonid ZhukovMay 3, 2024
A DoorDash delivery in progress.
CommentaryOutdated laws prevent gig economy workers from getting benefits. This pilot program shows the path forward
By Max RettigMay 1, 2024
Business team portrait sitting on the floor.
CommentaryNever complain, but do explain: How to handle job tasks in the hiring process, whether Gen Z is involved or not
By Omer MoladMay 1, 2024
RSA conference
CommentaryI host the world’s largest cybersecurity conference. Here’s what is top of mind for security experts right now
By Hugh ThompsonMay 1, 2024
Congratulations, you survived another tax season—and paid a higher rate than top American companies
CommentaryCongratulations, you survived another tax season—and paid a higher rate than top American companies
By Irit TamirApril 30, 2024
AI lets anyone generate music in seconds. That’s putting artists on edge—and setting the stage for ‘dataset ethics’
CommentaryAI lets anyone generate music in seconds. That’s putting artists on edge—and setting the stage for ‘dataset ethics’
By Alex BestallApril 29, 2024
Starbucks’s case at the Supreme Court is a venti lose-lose for the company and the burgeoning unionization movement
CommentaryStarbucks’s case at the Supreme Court is a venti lose-lose for the company and the burgeoning unionization movement
By Aron SolomonApril 29, 2024
More Americans are working past age 65—and that’s good news for employers
CommentaryMore Americans are working past age 65—and that’s good news for employers
By Martha BoudreauApril 26, 2024
Scientists inspired the right guardrails for nuclear energy, the internet, and DNA research. Let them do the same for AI
CommentaryScientists inspired the right guardrails for nuclear energy, the internet, and DNA research. Let them do the same for AI
By Fadi ChehadéApril 26, 2024
Burned out and underappreciated, women’s career advancement had stalled long before the anti-DEI backlash
CommentaryBurned out and underappreciated, women’s career advancement had stalled long before the anti-DEI backlash
By Tacy M. ByhamApril 25, 2024
A new Cold War is brewing at sea–and the West’s security and prosperity are at stake
CommentaryA new Cold War is brewing at sea–and the West’s security and prosperity are at stake
By Matan PeledApril 25, 2024
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Most Popular
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desertplaceholder alt text
By Fortune EditorsApril 5, 2026
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran warplaceholder alt text
By Fortune EditorsApril 5, 2026
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' nowplaceholder alt text
By Fortune EditorsApril 4, 2026
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