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NYC Is Hosting the World Cup. Will It Pay Off?
With the 2026 FIFA World Cup underway, cities across North America are playing host to one of the biggest sporting spectacles on Earth. But does hosting the tournament actually pay off for the local economy, or are taxpayers left footing the bill? Fortune's Catherina Gioino breaks down how a combination of shifting coordination strategies, strict commercial rules, and dynamic ticket pricing keeps the economic benefits highly unequal—often leaving host cities with massive deficits instead of a financial windfall.
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