VIDEOSConferences
Tech and Sports Giants On Winning the Crowd through Sports and Culture
Different generations can watch the same sports game differently. A grandfather watches the full game, a parent watches the highlights on ESPN, and a teenager sees just short snippets on TikTok. Featuring leaders from Lenovo, Manchester United, Roblox, and Kraft Heinz, dive into the modern snippet culture and what it means for future-proofing brands.
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