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Stellantis CFO: ‘Performance is below our potential’ in North America as sales collapse 42%

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October 31, 2024, 6:15 AM ET
Stellantis CEO Carlos Tavares.
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Stellantis, the car maker which owns Peugeot, Fiat and Chrysler, said Thursday that its sales fell 27 percent in the third quarter because of market difficulties in North America.

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The group said it had trouble getting through stocks of vehicles in the United States and had been hit in Europe by the transition to new generation vehicles, with delays for new car launches, including the Citroen C3 and C3 Aircross.

It said it delivered a fifth fewer vehicles than it did in the same quarter last year, also blaming “production gaps in several models as a global product transition begins… and headwinds from a challenging European market environment.”

In North America its revenues collapsed by 42 percent to $13.47 billion (12.4 billion euros) because of a fall in sales and price cuts to clear its stock of vehicles.

Finance chief Doug Ostermann said that while the “performance is below our potential”, the company was pleased how they had “reduced meaningfully” their US stocks and “are on track for year-end targets”.

The bright spot was the 14 percent rise in sales in Latin America, driven by strong demand in Brazil and Argentina, Stellantis said.

The group is counting on bouncing back as sales mount from some 20 new vehicles launched this year, including the new Peugeot 3008 — which it said has 75,000 orders. It has also debuted a line of lower priced electric cars in Europe with Chinese partner Leapmotor.

A new wave of vehicles in North America are also to come on line soon with the Jeep Wagoneer S and a new electric version of the Ram 1500 pickup.

Stellantis — which has a vast stable of 15 car brands — has hit a rough patch after years of record profits after its foundation in 2021 with the merger of PSA (Peugeot-Citroen) and FCA (Fiat-Chrysler).

In September it lowered its predictions for its operating margins from double figures to 5.5 to 7 percent for 2024 due what it called a “deterioration” in the global car market and rising Chinese competition.

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