• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
TechApple
Europe

Apple and Google received panicked letters from a Scottish council after their GPS kept sending vehicles down a flight of steps

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
February 7, 2024, 7:21 AM ET
GPS updates road maps all the time, but some changes slip through the net.
GPS updates road maps all the time, but some changes slip through the net.Martin McMullen
Add Fortune on Google for similar content.

We’ve all had that moment where we realize we need to be wary of GPS. You track down a highly recommended restaurant on Google Maps only to find it moved locations a couple of weeks ago. Or you take an Apple Maps–approved shortcut straight into a dead end. On rare occasions, you might even find yourself unwittingly barreling down a flight of Edinburgh steps.

That last one might sound like hyperbole, but it’s an issue a surprising number of drivers in the capital of Scotland found themselves in over the past couple of months. 

The issue became widespread enough that the City of Edinburgh Council was forced to get in touch with Apple and Google to ask the tech giants to update their GPS, short for “global positioning system,” after out-of-date maps left multiple drivers stranded in a stairway beside a pub.

Drivers get a surprise

The council installed steps on the city’s Greenside Lane and blocked the road off from traffic as part of street design guidance that sought to make the street similar to others in the city, including those linking to the famous Royal Mile.

However, those updates weren’t reflected in Apple Maps or Google Maps, which continued to direct drivers down the path.

Reports began to emerge last month that the issue was leading to cars getting stuck on the steps beside the Theatre Royal Bar, with the Metro reporting that a Toyota Prius and SUV were known victims of the mix-up.  

Try going down Greenside Lane! [Clue: Don’t] pic.twitter.com/iwAQVEzK68

— Kiddy (@BellsdykeBairn) December 29, 2023

Amused residents have taken to social media to publicize a trend that was at risk of becoming endemic, and also appears to have affected heavy-duty transit vans and delivery vehicles.

One of those unfortunate people, an unnamed delivery driver, told BBC Scotland: “I was just following the satnav [satellite-based navigation]. I always remember I used to come down this way. I followed it and just got stuck.

“I had no idea there was a step there; I used to come down this way. I am a bit embarrassed about it.”

It's happened again! Greenside Lane this afternoon. . . .#Edinburgh pic.twitter.com/ziht7lpqhi

— Alan Wilson (@AlanWilson_SP) January 18, 2024

Letters to Google and Apple

In a paper published last week, the council said it had been made aware the change had led vehicles to careen into the steps.

A representative for the City of Edinburgh told Fortune that Google had updated its GPS to reflect that Greenside Lane was no longer suitable for cars, while Apple had been asked to make a correction. 

Fortune has approached Apple for comment.

An experiment carried out by Fortune using both Google Maps and Apple Maps shows drivers are no longer directed down Greenside Lane. A representative for Google confirmed to Fortune that it had updated its map as soon as it was made aware of the change.

While it waited to confirm the maps had been updated, the council installed a temporary barrier to prevent further accidents from happening.

Councillor Scott Arthur, the city’s transport and environment committee convener, said: “The footpath in this area is incredibly busy, so these incidents are really concerning.

“While we would expect drivers to use common sense in a situation like this, we are going to install temporary barriers this week to prevent it happening again.

“Satnav is an incredibly useful tool, but it’s no substitute for common sense. Cars and trucks don’t go down steps.”

Be wary of GPS

GPS, or as Brits call it, “satnav,” has improved by leaps and bounds since it was first popularized among consumers as an in-car attachment.

According to Google, the maps are updated constantly or, to quote its maps group: “literally, every second of every day!” The group appears to use a “Swiss cheese model” of risk management, where layered defenses minimize the possibility of a notable error occurring.

“We’re constantly collecting new information about the world, whether from satellite imagery and Street View cars, or Google Maps users and local business owners, and using that information to update the map.”

But smaller updates, including the placement of a few steps, are much harder for satellites to pick up on a map, and updates may slip through the net.

On this occasion, it seems Google’s and Apple’s various avenues for updating maps fell short in Edinburgh.

The accidents in Scotland’s capital, which didn’t lead to any reported injuries, offer a sobering reminder of the limits of modern-day technology, particularly as drivers begin to embrace autonomous driving. 

And the incident serves as a reminder: Next time you’re directed down a side street, make sure to double-check what’s really there.

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

All hail London—whatever the U.K.’s new Prime Minister says 
EuropeLetter from London
All hail London—whatever the U.K.’s new Prime Minister says 
By Kamal AhmedJuly 23, 2026
2 hours ago
MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
CryptoAI agents
MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
By Jeff John RobertsJuly 23, 2026
2 hours ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
3 hours ago
ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
3 hours ago
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
Startups & VentureTerm Sheet
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
By Nicholas GordonJuly 23, 2026
4 hours ago
Paul Keary (L) and Mike Sutcliff (R).
CommentaryAI agents
Teneo & Thoughtworks CEOs: the AI race will be won with governance, not speed 
By Paul Keary and Mike SutcliffJuly 23, 2026
4 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
23 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
20 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.