• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestyletourism
Europe

Venice has waged a years-long war against day-trippers. Now it’s making it even harder to visit by limiting group numbers in the city to half the size of a tourist bus

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
January 3, 2024, 7:14 AM ET
Ratnakorn Piyasirisorost—Getty Images

Venice is full. That message was delivered very literally by the historic canal city last week as it continues to create obstacles for tourists to prevent them from destroying the floating Italian getaway irreparably. 

Venice will place a 25-person limit on the size of groups that can congregate in the city, the Venice City Council said in a statement Saturday. 

That will cap groups to the size of about half the capacity of a tourist bus, the council pointed out, possibly deterring tour guides from operating trips to the city. The council said the number was determined as it aligned with limits placed on groups inside Venice’s museums.

The move, which comes into effect on June 1, will also apply to the nearby islands of Murano, Burano, and Torcello. 

“The administration not only wants to give precise rules for respecting the fragility of Venice, the traffic and coexistence with those who live in Venice, but also give a signal regarding the presence of unauthorized tourist guides, which with this new article will no longer be tolerated,” the council said.

Venice is also prohibiting those tour guides from using loudspeakers to direct their groups, which it said “may cause confusion and disturbance” to residents in the city.

Venice tackles day-trippers

The UNESCO World Heritage site of Venice has for years been in a bind between the income generated by the estimated 20 million people visiting each year and the negative impacts they have had on the city and its residents. 

Tourism contributed 13% to the city’s total GDP in 2019 before the COVID-19 pandemic, the Art Newspaper reported via Corriere della Sera. 

But overtourism has also helped to push out Venetian residents. The city’s population dropped to 50,000 in 2022 for the first time, down from 120,000 in the 1950s. That coincided with another milestone for the city, as tourist beds in Venice outnumbered residents for the first time too.

As its population shrinks, Venice’s reliance on the tourists it is trying to prevent is only likely to grow. 

Several other European cities have been in their own tussles with foreign visitors over the last few years.

Portugal has cracked down on housebuying in its capital of Lisbon, where digital nomads have swarmed in recent years, enticed by tax breaks.

Amsterdam, meanwhile, has told young British men to “stay away” as part of a wider anti-immigration initiative aimed at cooling its housing market. 

However, Venice’s latest moves are undoubtedly aimed at reducing the number of day-trippers to the city, who make up about 80% of the city’s total visitors, rather than long-term travelers.

Day-trippers provide much less revenue to the city than those staying overnight but still cause a drain on its resources.

Venice has previously targeted these types of travelers and will introduce a €5 ($5.47) entry fee for all tourists this year on select dates, as part of a further move to limit short-term stays.

In 2021, the city banned cruise ships from docking in its center following a request by UNESCO, after arguments that the massive vessels were helping to erode the city’s foundations.

Longer-term existential threats await the city, particularly rising sea levels that could permanently flood swathes of land on the site.

UNESCO nearly placed the city on its endangered list last year, saying it risked being destroyed by human-induced climate change, overtourism, and overdevelopment.

It decided not to add Venice to that list at a meeting in September.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Best protein lead image
HealthDietary Supplements
The 9 Best Protein Powders of 2026: How to Choose, According to an RD
By Christina SnyderJanuary 14, 2026
15 hours ago
big sur
North AmericaCalifornia
Highway 1 along Big Sur reopens after 3 years of closures amid tourism-destroying landslide
By The Associated PressJanuary 14, 2026
15 hours ago
Academy Award-winning actress Zoe Saldaña
SuccessMillionaires
Zoe Saldaña has been crowned the highest-grossing actor, with a $15.5 billion Hollywood portfolio—beating Scarlett Johansson and Samuel L. Jackson to the top spot
By Emma BurleighJanuary 14, 2026
20 hours ago
louvre
Europetourism
Your ticket to the Louvre just went up 45%. Here’s what to know for your next Paris trip
By Thomas Adamson and The Associated PressJanuary 14, 2026
23 hours ago
adams
PoliticsObituary
Scott Adams, Dilbert creator who went from cubicle wars to culture wars, posts open letter to time with his death at 68
By Nick LichtenbergJanuary 13, 2026
2 days ago
North Americaphilanthropy
Meet the Nvidia billionaire giving away his wealth—His son’s cancer battle inspired a recent $100 million gift
By Jacqueline MunisJanuary 13, 2026
2 days ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
19 hours ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
2 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
2 days ago
placeholder alt text
Economy
Jamie Dimon warns $38 trillion national debt is going to 'bite': 'You can't just keep borrowing money endlessly'
By Eleanor PringleJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.