• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
TechAI
Europe

IBM AI chief advises people who want a tech job in 2024 to learn the language and creative thinking skills you get with the liberal arts

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
December 30, 2023, 4:30 AM ET
AI chatbot
While technical skills will continue to be crucial, Candy suggests a growing need for creative thinkers and graduates with liberal arts backgrounds. Getty
Add Fortune on Google for similar content.

If you’re updating your resume this holiday season, you’ll no doubt consider the impact of AI on your employability. While strong coding skills are valuable, don’t underestimate the significance of your background in fields like philosophy, literature, or anthropology.

Matt Candy, global managing partner in generative AI at IBM Consulting, believes the jobs of the future will be filled by those who can work with AI using language and creative thinking nurtured in liberal arts degrees. 

AI is ‘learning to talk our language’

IBM is stepping up its long-running efforts in AI as companies in every sector scramble to adapt to an automated future.

But the skills demanded of the workers hired to herald in that future aren’t necessarily going to be focused on the ability to fly through code or know their way around a circuit board. 

Instead, Candy thinks those who fundamentally understand language and how to apply it could be in line for high-paying jobs related to AI.

“Rather than us having to learn to talk the language of technology and programming computers, effectively they’re learning to talk our language,” Candy told Fortune. 

Candy was mainly referring to a jump in demand for the role of prompt engineers, where employees feed large language models (LLMs) like ChatGPT and Bard prompts, questions, and information to train it up in human behavior and thinking.

These jobs can command six-figure salaries and typically don’t rely on IT skills.

As language models like ChatGPT face challenges in accuracy and may produce false information—known as “hallucinations”, the need for individuals with a strong grasp of language to train and interact with chatbots becomes more apparent.

Right-brainers in demand

Alongside the lucrative nature of the ability to improve how chatbots communicate, Candy also thinks demand for creative thinkers and graduates of liberal arts courses could broadly become higher than ever thanks to AI. 

Candy explained there is now a democratization of skills taking place in the tech world, lessening the importance of technical workers and increasing demand for right-brainers.

“Questioning, creativity skills, and innovation are going to be hugely important because I think AI’s going to free up more capacity for creative thought processes.

“The speed at which people will be able to come up with an idea, to test the idea, to make something, it’s going to be so accelerated. You don’t need to have a degree in computer science to do that.”

The proliferation of other AI software, like Dall-E, also means creative processes like graphic design will increasingly be the domain of people with ideas rather than those who spent years honing their technical skills.

“You’re going to be able to take on the role of a designer. You don’t need to be a graphic designer and have an art degree to do these things,” said Candy.

There will of course still be a big place for computer scientists.

“The world is being rewritten in code,” Candy says, as industries everywhere from automotive to oil and gas digitize and put new systems in place to take advantage of AI.

But once those systems are in place, Candy says, the creative thinkers may hold an advantage.

It tracks with research conducted into workplace personalities by Slack and polling company YouGov.

Dr Lynda Shaw, a business psychologist involved in the study, suggested workers with a higher emotional intelligence were more likely to become the CEOs of tomorrow’s AI-focused business landscape.

What jobs will AI take?  

The proliferation of AI in the last 12 months, kickstarted by the launch of the buzzy ChatGPT, has opened up new horizons for productivity, which Candy also predicts will help drive global GDP in 2024.

However, it has also caused mass anxiety among workers over whether their jobs will be replaced and prompted governments across the globe to push for regulation.

IBM’s chief executive said in May that the company would slow hiring for some of its roles, particularly in HR, where Candy says the vast majority of staff conversations now happen with a bot.

Speaking at Fortune‘s Brainstorm AI conference, Accenture CTO Paul Daugherty said there would be some “consolidation” of the workforce thanks to the growth of AI, with fewer people needed to do the same tasks.

“The biggest worry is the jobs for the people who won’t be using generative AI,” Daugherty said.

IBM’s Candy agrees that while he doesn’t see AI as a de facto replacer of jobs, it is likely that people who can’t use the technology will be replaced by those who can.

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
3 minutes ago
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
CybersecurityLinkedIn
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
By Marco Quiroz-GutierrezJuly 31, 2026
9 hours ago
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
Startups & VentureTech
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
By Marco Quiroz-GutierrezJuly 31, 2026
10 hours ago
Studio portrait of Leopold Aschenbrenner
Startups & VentureHedge Funds
The power couple of AI is getting married in Carmel, days after groom Leopold Aschenbrenner’s hedge fund nearly blew up
By Eva RoytburgJuly 31, 2026
10 hours ago
European nations have won more than half of all World Cups. Now they’re threatening to boycott the next one
Startups & VentureSports
European nations have won more than half of all World Cups. Now they’re threatening to boycott the next one
By Catherina GioinoJuly 31, 2026
10 hours ago
var
AIWorld Cup
The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
15 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
1 day ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
3 days ago
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
AI
This Dutch bookseller thought a request for 3,000 copies was 'spam or phishing.' Instead, AI companies are scanning and destroying books to train AI
By Tatiana SatauaJuly 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.