• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthNovo Nordisk
Europe

Novo Nordisk became Europe’s most valuable company with the rise of Wegovy and Ozempic, but it’s facing stiff competition from a local pharma rival

By
Christian Wienberg
Christian Wienberg
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Christian Wienberg
Christian Wienberg
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 13, 2023, 5:51 AM ET
Ozempic manufactured by Novo Nordisk packaging on December 7, 2023.
Ozempic manufactured by Novo Nordisk.Jakub Porzycki—NurPhoto via Getty Images

A blockbuster weight-loss drug has turned Novo Nordisk A/S into a pop culture phenomenon as well as Europe’s most valuable company, but on its home turf the stock has been outgained by a much smaller rival.

Zealand Pharma A/S has so far risen 63% in market value on the Copenhagen stock exchange this year compared with 40% for its larger and much more famous peer. Analyst estimates indicate the stock could outperform Novo again in 2024.

Zealand is “a key beneficiary of the obesity thematic within health care both from an investor and industry perspective,” Rajan Sharma, an analyst at Goldman Sachs Group Inc., said in a Dec. 6 note. Sharma said he sees plenty of factors that could move the shares next year.

While the companies sit just a few miles from each other and both work on tackling obesity, Zealand differs in that one of its drugs employs a different mechanism. Another factor for the Zealand stock’s success may be that it caters to a different investor profile: those with small- and mid-cap mandates who can’t invest in Novo and Eli Lilly & Co.

“One of the reasons why Zealand has done so well is that it’s unique because it’s probably the only small/mid-cap investment case in Europe if you want to get in on obesity,” Suzanne van Voorthuizen, an analyst at Van Lanschot Kempen NV who has covered the stock for about five years, said in an interview.

Zealand changed its strategy in early 2022, slimming down its organization and focusing on the development of its obesity drugs. It has four such candidates in its pipeline, with the one furthest in the clinical phase, Survodutide, developed in partnership with Boehringer Ingelheim GmbH.

Even if Novo and Lilly as first movers take the lion’s share of the obesity market, the crumbs left for others entering later, like Zealand, may still be significant. Michael Shah of Bloomberg Intelligence estimates the weight-loss market may jump 32-fold to $80 billion by the next decade.

Most weight-loss drugs, including Novo’s Wegovy, are based on the GLP-1 gut hormone. While two of Zealand’s products target that hormone, it is also developing a treatment based on an amylin analog. That’s been one of its drivers on the stock market even though the product is at an early stage.

“The amylin analog could become a big thing for Zealand because it’s a differentiated asset for obesity and they still own all the economics,” van Voorthuizen said. “It’s promising that you do get weight loss, but potentially better safety or at least a very different profile from using a different mechanism.”

Zealand’s also working hard to explain the science behind its drug candidates to investors. It hosted an R&D event on Dec. 5, calling obesity the “greatest health-care challenge of our time” and bringing in some of the world’s foremost endocrinologists and metabolic researchers to take questions from analysts. Daniel Drucker, one of the co-discoverers of GLP-1, noted 40 years of research underpinning the biology.

“Key data readouts across our three clinical programs this year have increased confidence in our pipeline and positioned Zealand to become a significant player in addressing the evolving global obesity health crisis,” Zealand Chief Executive Officer Adam Steensberg said by email, in response to a question about the company’s progress on the stock exchange.

According to data tracked by Bloomberg, eight of nine analysts have buy ratings on Zealand and the average 12-month price target implies a 17% gain. Analysts covering Novo see only a 10% gain, on average, over the next year.

Zealand’s shares have also been helped by the announcement that it later this month will join the Stoxx Europe 600 index. The stock will also enter the OMX Copenhagen 25 index for the first time on Dec. 18.

Links between the companies are strong. Several of Zealand past and present managers have an employment history at Novo, including CEO Steensberg. The two companies also last year signed a license and development deal on a treatment for severe hypoglycemia in people with diabetes.

While Zealand has outpaced Novo and most pharmaceutical shares this year, it still has a long way to go before it would reach the size of its Danish peer. Zealand’s market value of 19.2 billion kroner ($2.8 billion), at less than 1% of Novo’s, is also eclipsed by the giant’s quarterly profit of 22.5 billion kroner.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Christian Wienberg
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Health

cancer
HealthCancer
Cancer’s grim calculus for the young: their insurance status can determine how long they survive
By Rhonda Winegar, Tara Martin, Zhaoli Liu and The ConversationApril 1, 2026
18 hours ago
Hungryroot Review 2026: What We Like About This Unique Meal Delivery
Healthmeal delivery
Hungryroot Review 2026: What We Like About This Unique Meal Delivery
By Emily PharesApril 1, 2026
18 hours ago
Nutrafol Review 2026: Ingredients, Cost, and Whether It Works
HealthDietary Supplements
Nutrafol Review 2026: Ingredients, Cost, and Whether It Works
By Christina SnyderApril 1, 2026
20 hours ago
gen z
CommentaryGen Z
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
1 day ago
sheryl
HealthLean In
Sheryl Sandberg tapped a 25-year-old to run Lean In. Here’s her plan to close the AI gender gap
By Jacqueline MunisApril 1, 2026
1 day ago
Nutricost Probiotic Complex Review (2026): Expert Approved
HealthDietary Supplements
Nutricost Probiotic Complex Review (2026): Expert Approved
By Christina SnyderMarch 31, 2026
2 days ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
7 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago