• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleEconomy
Europe

Millennials and Gen Z won’t answer the phone so the U.K. has had to change how it measures unemployment

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
October 25, 2023, 7:46 AM ET
Galina Zhigalova—Getty Images

It’s getting harder and harder to know how the labor market is going to perform each month. 

Recommended Video

Britain’s Office for National Statistics (ONS) released new experimental statistics Tuesday to measure employment, unemployment, and economic inactivity in the U.K., citing “increased uncertainty” around the previous Labor Force Survey and its usual methodology. 

The shift came from a significant drop in response rates for its usual survey, which made the classic measure no longer reliable.

But rather than higher-than-expected demand for labor driving the confusion, the U.K.’s official stats body is instead laying the blame at the feet of millennials’ and Gen Zers’ busy lifestyles.

According to the ONS’s director of economic statistics production and analysis, Darren Morgan, the lack of reliability of the previous method—which was based on telephone interviews—was generational. Increasingly, Morgan says, it’s just harder to get in touch with people in their thirties and under. 

“If you think about the ones who are the least time rich, they tend to be the younger people,” Morgan told Bloomberg. 

“People are so connected, and there’s so many choices for them to how they spend their time. I actually think it is quite different in terms of the world we live in now compared to where we were perhaps even just 20 years ago.”

To remedy this, instead of the ONS’s typical method of interviewing people over the phone to find out people’s job status, the statistics bureau is now using workers’ income tax data and “claimant count” figures—in other words, people in the U.K. claiming unemployment-related social security.

Claimant count

The survey change and ensuing results weren’t good news for the Bank of England, the U.K.’s monetary policymaker. Alongside inflation, labor market data is one of the most crucial measures observed by the bank when it sets interest rates. 

The latest data using the new measurement showed the labor market had experienced its third consistent month of jobs decline, the longest uninterrupted contraction since 2021. The figures, though, were slightly stronger than the previous measure.

That might ordinarily indicate an increased likelihood of interest rates staying fixed or rising as the economy cools down slower than previously thought.

However, the ONS has long had issues with the accuracy of experimental data so, as the Institute for Employment Studies’ Tony Wilson told the FT, “it is not a good sign that they are now considered more reliable than the official survey.”

It means the Bank of England’s nine-person-strong Monetary Policy Committee could be inclined to entirely exclude jobs data when it makes its latest call on interest rates next week.

A global phenomenon

While it might have created a mini crisis for the U.K., the latest quirk in data collection isn’t just confined to the country, Morgan tells Bloomberg. Instead, it appears to be a global phenomenon as the nature of work and life become fundamentally altered. 

“It’s a really common challenge actually with our statistical colleagues in other countries where we are finding a challenge to maintain response rates and household surveys,” Morgan said. 

“People’s lives change. People are busy and around the world. They are not filling in surveys like they once did.”

After quiet quitting, snail girl jobs, and Bare Minimum Mondays, this is just another of the trends starting with millennials and Gen Zers that often baffle employers and, in this case, statisticians.

Indeed, classic employment and unemployment data may undersell the job status of Gen Zers and millennials, who are most often associated with the side hustle. Second jobs are becoming run-of-the-mill as young workers fear getting burned by their employer.

But they’re also the most likely to be struggling. There is a growing perception among younger generations that they have it harder than their parents did. They blame inflation, massive student debt, and an overpriced housing market for shifting the American Dream. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Crypto
Bitcoin reportedly sent to wallet associated with Nancy Guthrie’s ransom letter providing potential clue in investigation
By Carlos GarciaFebruary 11, 2026
1 day ago
placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
2 days ago
placeholder alt text
Economy
America’s national debt borrowing binge means interest payments will rocket to $2 trillion a year by 2036, CBO says
By Eleanor PringleFebruary 11, 2026
1 day ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
1 day ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
1 day ago
placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

Jeff Bezos waving to a crowd and stepping on to a small boat in Venice
North AmericaBillionaires
The tech billionaires aren’t just grabbing trophy Florida mansions—they have competing half-billion-dollar megayachts jostling for dock space
By Tristan BoveFebruary 12, 2026
5 hours ago
Travel & LeisureMarriott International
Marriott’s CEO identifies a ‘fundamentally permanent shift’ for Americans: Even low-income families are stubbornly hanging on to vacations
By Ashley LutzFebruary 12, 2026
5 hours ago
macron
Europewine
‘You can’t have fun if you don’t drink alcohol in France’: Paris wine show tackles a teetotal era
By John Leicester and The Associated PressFebruary 12, 2026
8 hours ago
Real EstateMark Zuckerberg
Mark Zuckerberg is joining Jeff Bezos in Miami’s billionaire bunker: Take a look inside his real estate portfolio
By Marco Quiroz-GutierrezFebruary 12, 2026
13 hours ago
van der beek
LawObituary
James Van Der Beek, child star and face of iconic GIF from ‘Dawson’s Creek,’ dies at 48 in ‘beyond devastating news’
By Mark Kennedy and The Associated PressFebruary 11, 2026
1 day ago
TrumpRx
CommentaryPharmaceutical Industry
TrumpRx is here and it helps, though a bit less than advertised
By Jeffrey Sonnenfeld, Stephen Henriques, Ferron Chen, Asuka Koda and Vanessa McLennanFebruary 11, 2026
1 day ago