• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
AI
Europe

America leads the world in AI–but we could fall behind on AI regulation by the end of 2023

By
Victoria Espinel
Victoria Espinel
Down Arrow Button Icon
By
Victoria Espinel
Victoria Espinel
Down Arrow Button Icon
September 11, 2023, 2:10 PM ET
Members of the European Parliament vote on the Artificial Intelligence Act in Strasbourg on Jun. 14.
Members of the European Parliament vote on the Artificial Intelligence Act in Strasbourg on Jun. 14.Frederick Florin—AFP/Getty Images

Nine months ago, ChatGPT was released, capturing the public’s attention unlike any innovation in recent memory. The excitement around AI’s opportunities also came with legitimate concerns over its potential negative impacts, as well as calls by industry and government for significant and enforceable rules. However, the window for the U.S. to influence the global debate on how to regulate AI is rapidly closing.

While much AI innovation is happening in the U.S., other governments around the world are moving more quickly to shape future rules. In November, the U.K. is hosting a global AI summit. By the end of 2023, the European Union will have finalized its AI Act, the most comprehensive AI law enacted to date. Japan will have finalized its AI policy approach while simultaneously leading a G7 effort to establish common standards for AI governance.

Enterprise software companies–the makers of AI systems–began calling for U.S. legislation nearly two years ago–and the need to act only continues to grow more urgent.

There are fundamental objectives on which everyone should agree: AI, in any form, should not be used to commit illegal acts. It should not be used to compromise privacy, facilitate cyberattacks, exacerbate discrimination, or create physical harm. AI that is developed and deployed responsibly, improves our lives, and makes us safer should flourish.

Congress should take advantage of the considerable work that governmental organizations, civil society advocates, and industry groups have already put into identifying the risks of using AI in various contexts and the concrete steps organizations can take to mitigate those risks. Although these proposals have important differences, they collectively form a basis for action.

There are signs that U.S. lawmakers want to act. Several members of Congress are drafting or have already introduced AI-related legislation, and Senators Schumer, Young, Heinrich, and Rounds have launched a process intended to develop bipartisan AI legislation within “months.”

However, some other leaders seem to suggest that Congress may never be able to pass meaningful AI legislation, given the complexity of the technology and lack of understanding among lawmakers.

It’s important to study the issue at hand before acting, but this hopefully will not lead to inaction on a major tech policy issue. While nobody fully knows what all the positive and negative aspects of AI will be, including the new implications of generative AI, we do not need to wait to set basic rules to guard against the risks that are clear today.

Legislation should require companies that develop or use AI systems in high-risk contexts to identify and mitigate the potential harms of those systems. Specifically, legislation should require companies to conduct impact assessments for high-risk AI systems, so that those who develop and deploy AI find and address potential risks. Impact assessments are already used widely in a range of other fields–from environmental protection to data security–as an accountability mechanism. The same approach can work for AI.

Setting thoughtful rules for AI is central to the vitality of our economy. Industries of all kinds and businesses of all sizes are looking for ways to use AI to grow. Countries that best facilitate responsible and broad-based AI adoption will see the greatest economic and job growth in the coming years. But first, governments must establish strong laws that build trust and elevate standards for how AI is used.

Passing any new law is no simple feat. Shaping a meaningful global discussion is time-consuming and difficult. The U.S. must not squander this rapidly closing window of opportunity to lead on AI legislation.

Victoria Espinel is the CEO of BSA – The Software Alliance, a global trade organization representing the enterprise software industry.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Victoria Espinel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of WorkElon Musk
Despite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
35 minutes ago
arms
HealthPsychology
You probably think you’re a really open-minded person, but the real thing raises your death anxiety
By Daryl Van Tongeren and The ConversationJune 12, 2026
58 minutes ago
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
AIHealth Care Service
AI was supposed to cut health care costs. One of its first jobs was charging you more, PwC report shows
By Whizy Kim and Tech BrewJune 12, 2026
1 hour ago
paul
AIWorld Cup
Machine learning gives the U.S. a 1% chance of winning the World Cup final in its own backyard
By Achim Zeileis and The ConversationJune 12, 2026
1 hour ago
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
RetailDoorDash
DoorDash wants you to stop scrolling and just tell its new AI chatbot what you’re hungry for
By Dave Lozo and Morning BrewJune 12, 2026
1 hour ago
fla
EnvironmentInsurance
Florida’s insurance exodus is triggering a 2008-style chain reaction — with one critical difference
By The ConversationJune 12, 2026
1 hour ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
9 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
7 hours ago