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<p>The pandemic may have <a href="https://fortune.com/2020/08/12/virtual-fans-cutouts-sports-social-distancing-nba-mlb-nhl/">quelled in-person sporting events</a> for a while, but that part of the entertainment industry is now moving full-steam ahead. In fact, total attendance at <a href="https://www.nfl.com/">National Football League</a> games in 2021 reached a record high of 18.29 million, <a href="https://www.statista.com/statistics/193420/regular-season-attendance-in-the-nfl-since-2006/#:~:text=Total%20attendance%20at%20National%20Football,the%20regular%20season%20in%202021.">according to Statista</a>. Plus, the global sports market is expected to reach $501.4 billion in 2022, a 41% increase from 2021, according to <a href="https://www.globenewswire.com/news-release/2022/03/10/2400658/28124/en/350-Billion-Worldwide-Sports-Industry-to-2031-Identify-Growth-Segments-for-Investment.html#:~:text=The%20global%20sports%20market%20is,(CAGR)%20of%2041.3%25.">one estimate.</a> </p><div class="paywall-selector"></div><div class="paywall">



<p>At <a href="https://fortune.com/education/business/mba/rankings/best-mba-programs/">Columbia Business School</a>, which <em>Fortune </em>ranks as having the No. 6 <a href="https://fortune.com/education/business/mba/rankings/best-mba-programs/">full-time MBA program</a> in the U.S., students are becoming increasingly interested in the growing professional sports industry, school officials say. Earlier this month, the top business school <a href="https://www.prnewswire.com/news-releases/columbia-business-school-launches-new-online-course-exploring-the-business-of-sports-301558473.html">announced the launch</a> of an online program, <a href="https://kup.gsb.columbia.edu/sports">The Business of Sports</a>, which will offer its first session starting July 10. The program is separate from the school’s MBA degree program and will be available to the public through an application process; you don’t have to be a CBS student in order to take the online class.</p>



<p>“We regularly develop and launch new online programs based on the needs of the market and the expertise of our faculty,” Pierre Yared, international business professor and vice dean for <a href="https://execed.business.columbia.edu/">Executive Education at CBS</a>, tells <em>Fortune. </em>“The sports industry, which we cover in our <a href="https://fortune.com/education/business/articles/2022/04/13/how-to-get-into-columbia-business-school/">MBA curriculum</a>, is an exciting and rapidly changing sector and is of significant interest to many of our young professionals.”</p>



<p>CBS is collaborating with <a href="https://www.morganstanley.com/what-we-do/wealth-management/global-sports-entertainment.html">Morgan Stanley’s Global Sports &amp; Entertainment</a> division to offer the online program, which were developed by <a href="https://www.bungalowentertainment.com/">Bungalow Media + Entertainment</a>, a film production company based in New York City. Online participants will earn a certificate of completion. </p>



<p>“Our business remains an unwavering advocate and vehicle for education as a means of both economic and personal empowerment, and we’re proud to engage with Columbia for this exciting new venture,” Sandra L. Richards, head of <a href="https://www.morganstanley.com/what-we-do/wealth-management/global-sports-entertainment">Global Sports &amp; Entertainment</a> and segment sales and engagement at <em>Fortune </em>500 <a href="https://fortune.com/company/morgan-stanley/fortune500/">Morgan Stanley</a>, <a href="https://www.prnewswire.com/news-releases/columbia-business-school-launches-new-online-course-exploring-the-business-of-sports-301558473.html">said in a statement</a>.</p>



<h2 class="wp-block-heading" id="h-what-the-business-of-sports-program-is-like">What the business of sports program is like</h2>



<p>Students have the choice to complete the business of sports program during either a two-week or four-week period, and the cost of the program starts at $1,495. There is another program option that includes live class sessions for $1,795. </p>



<p>Program topics include: valuation approaches to professional sports franchises; how sports venues are constructed and financed; how media contracts and viewing rights work for teams and leagues; how professional leagues and teams market to a global audience; and how technology is changing the industry. </p>



<p>“Participants in this program will gain insight from team owners, professional league leadership, investment bankers, and team executives in strategy, marketing, and operations,” Yared says. CBS <a href="https://www.prnewswire.com/news-releases/columbia-business-school-launches-new-online-course-exploring-the-business-of-sports-301558473.html">listed its guest lecturers</a> for the program in its announcement of the launch of the program.</p>



<p>Program participants work on a capstone project assessing a professional sports franchise and provide guidance to ownership of the team on how to enhance the organization. During the project, students will think through “financing, stadium improvements, merchandising deals, media rights, multi-channel marketing, fan engagement, game-day operations, and technology enhancements, for example,” Yared adds. </p>



<h2 class="wp-block-heading" id="h-how-to-apply">How to apply</h2>



<p>Transcripts and test scores are not needed to apply. Applicants only need to submit basic information and create a written, video, or photo response to show why they want to take the program. The first session begins on July 10, and applications are due on July 3. </p>



<p>There are <a href="https://kup.gsb.columbia.edu/faq">need-based scholarships</a> available for students who aren’t able to pay the full tuition.</p>



<p><em><em>See how the schools you’re considering landed in Fortune’s rankings of the best <a href="https://fortune.com/education/health/masters/rankings/best-online-masters-in-psychology-degree-programs/">master’s in psychology programs</a>,<a target="_blank" href="https://fortune.com/education/public-health/masters/rankings/best-online-masters-in-public-health-programs/" rel="noreferrer noopener"> public health programs</a>, <a target="_blank" href="https://fortune.com/education/business-analytics/masters/rankings/best-online-masters-in-business-analytics/" rel="noreferrer noopener">business analytics programs</a>, <a target="_blank" href="https://fortune.com/education/data-science/masters/rankings/best-online-masters-in-data-science/" rel="noreferrer noopener">data science programs</a>, and <a target="_blank" href="https://fortune.com/education/business/mba/rankings/best-parttime-mba-programs-in-2022/" rel="noreferrer noopener">part-time</a>, <a target="_blank" href="https://fortune.com/education/business/mba/rankings/best-executive-mba-programs-in-2021/" rel="noreferrer noopener">executive</a>,<a target="_blank" href="https://fortune.com/education/business/mba/rankings/best-mba-programs/" rel="noreferrer noopener"> full-time</a>, and <a target="_blank" href="https://fortune.com/education/business/mba/rankings/best-online-mba-programs/" rel="noreferrer noopener">online</a> MBA programs.</em></em> </p>
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Columbia Business School is introducing an online business of sports course for anyone interested in learning more about the industry.

Columbia Business School expands its playbook with launch of business of sports program

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COLUMBIA BUSINESS SCHOOL EXPANDS ITS PLAYBOOK WITH LAUNCH OF BUSINESS OF SPORTS PROGRAM

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Columbia Business School expands its playbook with launch of business of sports program

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