• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
RegulatorsGary Gensler

SEC and FINRA make tZero second recipient of special crypto license following controversial Prometheum approval

Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
September 10, 2024, 11:10 AM ET
Gary Gensler, chairman of the U.S. Securities and Exchange Commission
Gary Gensler, chairman of the U.S. Securities and Exchange CommissionJeenah Moon—Getty Images

Securities and Exchange Commission Chair Gary Gensler has spent his tenure locked in a feud with the crypto industry, whose leaders argue the agency has pursued an approach of “regulation by enforcement” with its torrent of lawsuits and settlements.

Now, Gensler will have a new company to point to as an example of a crypto firm operating by the rules: the Utah-based tZero, which on Tuesday became just the second firm to receive a special-purpose broker-dealer license from the SEC and Financial Industry Regulatory Authority (FINRA), allowing it to custody digital asset securities.

The SEC first established the license in December 2020 to supervise the burgeoning crypto industry, granting the semi-independent FINRA the authority to dole out approvals. Despite the new designation, it took over two years for the body to issue a license. It finally granted approval in early 2023 to Prometheum, a controversial firm held in low regard by much of the crypto sector.

Now, tZero’s approval opens the door to another company custodying digital asset securities for its clients under SEC supervision, as well as a plan to offer trading through an affiliated alternative trading system (ATS), similar to Prometheum’s model.

“We are at the very avant-garde of regulatory innovation in the United States as one of only two broker-dealers entrusted by the regulators to custody digital asset securities,” tZero executive vice president Alan Konevsky said in a statement. “We will leverage this unique opportunity, on behalf of the digital asset industry at large, to illustrate how positive regulatory clarity can produce real-world innovation.”

Regulatory clarity

The ongoing debate between crypto companies and regulators is whether digital assets like Ethereum and Solana are securities like stocks and bonds, and under the jurisdiction of the SEC, or commodities like gold and oil, and under the jurisdiction of the Commodity Futures Trading Commission (CFTC). Because of a lack of clear guardrails, crypto companies have been limited in the traditional services they can offer, from custody to trading, at least with SEC approval.

Prometheum has drawn criticism among crypto leaders by agreeing with Gensler’s assessment that the vast majority of digital assets are securities, especially as the company received the only special-purpose broker-dealer license from FINRA. Prometheum went even further, declaring Ethereum to be a security by launching custody services for the second-biggest cryptocurrency. That designation is broadly opposed by the rest of the crypto industry, and is one that SEC itself has appeared to waffle on. Prometheum has yet to launch full custody services or trading, drawing further skepticism from other crypto industry leaders, though it has previously announced its plans to debut its full platform by the end of the year.

Because no other company has received the special license, including more prominent ones such as Robinhood, some have doubted whether the SEC designation represents a meaningful option for operating under compliance. The Tuesday approval for tZero, however, is the first indication that the license could become more widespread, though tZero has little industry presence.

Like Prometheum, tZero operates an SEC-regulated ATS, meaning that with the special-purpose broker-dealer license, it will be able to offer full trading services. “We plan on custodying a range of digital asset securities that can be lawfully traded under current U.S. law—including equity, funds, securitized real-world assets and revenues for real estate, sports, and entertainment, and other digital assets that are lawful securities in the U.S.—and the first to begin with our own preferred shares (TZROP) that have been trading on our unique regulated private marketplace since 2019,” Konevsky told Fortune over email.

“We are monitoring regulatory developments with respect to those types of digital assets and will support any path that the SEC and FINRA provide to custody and trade them lawfully,” he added, in response to whether tZero will consider certain disputed cryptocurrencies like Ethereum and Solana to be securities.

A spokesperson for FINRA confirmed the approval but declined to comment further. A spokesperson for the SEC said the agency declines to comment about specific entities.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Leo Schwartz
By Leo SchwartzSenior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a senior writer at Fortune covering fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon

Latest in Regulators

Changpeng Zhao looks of camera in front of blank wall.
RegulatorsBinance
Trump pardons Binance founder Changpeng Zhao 2 years after the crypto billionaire’s guilty plea
By Ben WeissOctober 23, 2025
2 months ago
RegulatorsDonald Trump
Exclusive: Senate Democrats demand top Trump advisor Steve Witkoff provide details on crypto investments, lack of divestment
By Ben WeissOctober 22, 2025
2 months ago
RegulatorsBitcoin
‘Bitcoin Jesus’ reaches $50 million deal with DOJ to dismiss tax evasion charges
By Ben WeissOctober 14, 2025
2 months ago
The CoinsBitcoin
Bitcoin zooms over $123,000 as crypto fans hail an ‘Uptober’ for the ages
By Leo SchwartzOctober 3, 2025
2 months ago
RegulatorsNew York
Top crypto regulator Adrienne Harris steps down from the New York Department of Financial Services
By Leo SchwartzSeptember 29, 2025
3 months ago
A man in a suit whispering to another man in a suit.
RegulatorsSecurities and Exchange Commission
Crypto hoarding brings a stock pop for small firms—and in some cases shows patterns of possible insider trading
By Ben WeissAugust 28, 2025
4 months ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.