• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Coinbase’s top cyber exec warns deepfake threat is growing

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
May 31, 2024, 11:38 AM ET
The rapid proliferation of deepfakes has security executives on edge.
The rapid proliferation of deepfakes has security executives on edge.Getty Images
Add Fortune on Google for similar content.

The job of chief information security officer involves a lot of worrying. A CISO has to anticipate all the ways hackers can target weak spots in a company’s network or trick its employees and customers into handing over data. Doing this job in the crypto industry—which is an especially lucrative playground for hackers—would seem even more stressful, but Coinbase’s CISO, Jeff Lunglhofer, doesn’t see it that way.

Recommended Video

I spoke with Lunglhofer on the sidelines at Consensus, and he told me crypto may involve unique technology—blockchains, smart contracts, and so on—but that the nature of his job has been the same through his decades-long career: Identify the people and places a hacker will target, and do his best to deny them the opportunity.

That doesn’t mean he doesn’t worry, and, right now, one of Lunglhofer’s top concerns is the same one that has other security executives on edge: the rapid proliferation of deepfakes. There are already videos circulating that feature the voice and image of crypto CEOs like Coinbase’s Brian Armstrong and Ripple’s Brad Garlinghouse and promise to give away free tokens. Lunglhofer warns that giant platforms like YouTube—which aren’t vigilant about policing crypto scams at the best of times—are likely to be slow to stop deepfakes since, on the surface, they look innocuous and don’t contain illicit content like terrorism or nudity that the platforms make the most effort to detect.

Most alarming, Lunglhofer says, is that the quality of deepfakes is getting better every month, which will make them both more convincing and harder to detect. In response to this coming onslaught, and to the problem of scams in general, he has a recommendation that goes beyond staying vigilant: If you are moving money, slow down.

Lunglhofer laments that convenience is often the enemy of security and that, in both crypto and traditional finance, people embrace any tool that will let them move money faster. This has led to repeated situations where executives move millions of dollars with a swift click or two—a practice that is especially perilous in the crypto realm, where most transactions cannot be reversed.

This is why, for big transactions, Lunglhofer favors tools like vaults and multi-sig signing protocols that entail “cooling off” periods before money can move. For everyday transactions, he is a big fan of passkeys, which are a security feature offered by Apple, Google, and others that generate a security token on a person’s device that can’t be replicated or transferred. And not surprisingly, Lunglhofer warns consumers to avoid authentication based on SMS—a tool he says is easily compromised and that was never designed to be a security feature in the first place.

The bottom line is that setting up passkeys or adding other layers of security might take a minute of your time but, as cyber threats get scarier, the protection is more valuable than ever.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Sam Bankman-Fried was sent from Oklahoma to a prison in Pennsylvania, a likely sign his lawyers succeeded in a request to return him to Brooklyn to prepare an appeal. (WSJ)

Andreessen Horowitz donated another $25 million to crypto Super PAC Fairshake, which has now raised nearly $150 million for lobbying efforts. (Fortune)

Paradigm led a $70 million round in Babylon, an infrastructure firm that builds tools to use Bitcoin for staking in blockchains. (The Block)

Elon Musk and Donald Trump discussed crypto policy as the latter's campaign looks for new ways to use digital assets to attract voters. (Bloomberg)

Jesse Pollak, a star engineer at Coinbase, almost left the company—instead he stayed to build out its breakthrough Base blockchain. (Fortune)

MEME O’ THE MOMENT

Hard truths:

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

How Bobbi Brown reinvented herself—and outperformed the brand that bears her name
NewslettersMPW Daily
How Bobbi Brown reinvented herself—and outperformed the brand that bears her name
By Emma HinchliffeJune 15, 2026
8 hours ago
Twilio CFO on the turnaround that won back Wall Street
NewslettersCFO Daily
Twilio CFO on the turnaround that won back Wall Street
By Sheryl EstradaJune 15, 2026
10 hours ago
At Fortune Brainstorm Tech 2026, Chris Bedi, Chief Customer Officer and Enterprise AI Advisor, ServiceNow; China Widener, Vice Chair and US Technology, Media & Telecommunications Industry Leader, Deloitte; and Phil Wiser, Chief Technology Officer, Paramount, speak on a panel with Kristin Stoller, Fortune editorial director.
NewslettersFortune Workplace Innovation
This tech CEO fired 80% of his workforce over AI resistance. Here’s what he’s learned since then
By Kristin StollerJune 15, 2026
11 hours ago
The management lesson behind FedEx Freight’s break from FedEx
C-SuiteNext to Lead
The management lesson behind FedEx Freight’s break from FedEx
By Ruth UmohJune 15, 2026
11 hours ago
The SpaceX IPO marks a lopsided win for venture
NewslettersTerm Sheet
The SpaceX IPO marks a lopsided win for venture
By Allie GarfinkleJune 15, 2026
11 hours ago
SpaceX tokens are a bust on IPO day—but blame supply and demand, not crypto
NewslettersFortune Crypto
SpaceX tokens are a bust on IPO day—but blame supply and demand, not crypto
By Jeff John RobertsJune 15, 2026
12 hours ago

Most Popular

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
3 days ago
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
1 day ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
1 day ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.