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Companieskickstarter

The untold story of Kickstarter’s crypto Hail Mary—and the secret $100 million a16z-led investment to save its fading brand

Leo SchwartzBY Leo SchwartzReporter
Leo SchwartzReporter

Leo Schwartz is a reporter at Fortune covering fintech, crypto, venture capital, and financial regulation.

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Jessica MathewsBY Jessica MathewsSenior Writer
Jessica MathewsSenior Writer

Jessica Mathews is a senior writer for Fortune covering startups and the venture capital industry.

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Photo illustration of Chris Dixon and Perry Chen with the New York skyline and blockchain cubes with the Kickstarter logo.
Chris Dixon (left) and Perry Chen had a long-standing relationship from Dixon’s early backing of Kickstarter, along with their prominent roles in the tight-knit New York tech scene.
Photo Illustration by Alexandra Scimecca for Fortune; Original Photos: Blocks: Brandon Laufenberg—Getty Images; Logo: Courtesy of Kickstarter; Dixon: Kimberly White—Getty Images for TechCrunch; Chen: Taylor Hill—FilmMagic/Getty Images; Skyline: Gary Hershorn—Getty Images