• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Coinbase is doing everything right. That might not be enough

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
February 16, 2024, 11:26 AM ET
The crypto landscape has changed significantly, creating major long term challenges for Coinbase.
The crypto landscape has changed significantly, creating major long term challenges for Coinbase.Gabby Jones—Bloomberg/Getty Images

Coinbase reported a big upswing in transactions for Q4 on Thursday, while posting its first profit in two years. Those results far surpassed analysts’ expectations, leading the company’s share price to soar almost 16% in Friday trading. Meanwhile, Coinbase offered an upbeat outlook for the rest of the year, while at the same time showing that expenses are under control, and that it is investing in a growing suite of new revenue-generating services. This is all good news. So what’s not to like?

Recommended Video

Quite a few things, unfortunately. Even as Coinbase is executing better than it has in years, and the end of Crypto Winter brings new hope to the sector, the industry’s flagship company faces fundamental challenges to its business that will be hard to overcome.

Since launching in 2012, Coinbase has lived a feast-or-famine existence. During bull markets, revenue has come flooding in, letting the company invest in the future and amass a financial cushion to hang on during the wreckage of Crypto Winter. In theory, this pattern should be playing out again as the price of Bitcoin soars and the carnage of FTX and other recent scandals recedes.

The problem this time around is that the crypto landscape is very different than it has been in the previous bull markets of 2013 or 2017 or even 2021. For starters, crypto trading has become a commodity—everyone from Robinhood to PayPal to Block lets customers buy and sell Bitcoin and Ethereum. This means Coinbase is no longer the default choice for novice investors, and that trading fees—where the company has made a killing during past booms—are being driven ever lower.

There is also the fact that the current rally is being driven by institutional investors, while the retail customers who have historically been Coinbase’s bread and butter have been slow to return to the market. And of course there is the success of Bitcoin ETFs, which finally launched in February. While these products have been a boon for crypto as a whole, they also risk gobbling up a share of the Bitcoin action that would have belonged to Coinbase.

As for the company’s efforts to diversify revenue streams by offering new services, those are beginning to pay off as Coinbase now makes more of its money from offerings like custody, staking, and its new Base blockchain. The problem is that a big chunk of its “services” revenue is actually interest from the USDC stablecoin, and that is likely to diminish significantly when the Federal Reserve begins to cut rates.

A final challenge for Coinbase is that, unlike previous crypto booms, the federal government has become deeply hostile to the sector and appears more interested in killing off the domestic industry rather than helping it flourish on U.S. shores. This is a poor policy choice for which Coinbase should not be blamed, but it doesn’t change the reality that it’s hard to grow when regulators have their foot on your throat.

The upshot here is that shareholders may be ready to reward Coinbase’s strong performance in the short term, but that doesn’t change the fact the company is facing powerful headwinds over the long term.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

The Justice Department is on the cusp of approving law firm Sullivan & Cromwell to be the monitor tasked with overseeing Binance's efforts to comply with last year's massive settlement. (Bloomberg)

Crypto money laundering dropped in 2023 while criminals also shifted their tactics, including relying more on cross-chain bridges. (Chainalysis) 

As the Bitcoin market continues to grow, the banking lobby is pushing regulators to change accounting rules that force them to treat crypto stored for customers a balance sheet liability. (Bloomberg)

A startup called Witness, which raised a $3.5 million seed round led by Haun Ventures, seeks to build out a service that aims to reduce or eliminate blockchain gas fees through data compression. (Fortune)

The SEC fined Van Eck for failing to disclose it had hired a "well-known and controversial social media influencer" to help promote its Bitcoin ETF. (SEC)

MEME O’ THE MOMENT

A more positive take on Coinbase:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
1 day ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
1 day ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
1 day ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
1 day ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
2 days ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
2 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.