• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Ethereum gets a BlackRock boost, but the real test lies ahead

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
November 10, 2023, 11:19 AM ET
Ethereum is the second-largest cryptocurrency by market cap.
Ethereum is the second-largest cryptocurrency by market cap.CFOTO/Future Publishing/Getty Images

Happy Friday. The week is ending on a high note for Ethereum, which is back in the news after financial giant BlackRock filed to launch an ETF backed by Ether, the blockchain’s native currency. This led the price to jump 10%, back over the $2,000 mark, for the first time in months as investors bet that BlackRock’s entry will attract billions of dollars in new capital.

This development brings renewed attention to the world’s second-largest cryptocurrency, which has largely been overshadowed by Bitcoin and even Solana during the long-awaited rally of the last two months. But while Ethereum boosters are rightfully enjoying the price surge, the return of the spotlight has also raised some familiar concerns.

These include griping about Ethereum’s transactions costs, known as gas fees, which have soared along with the burst of activity on the blockchain that has come with more trading. For long-time crypto watchers, this will bring back unpleasant memories of 2017 and 2021 when hype over Ethereum’s smart contract promise led to a surge in price—followed by the blockchain slowing to a crawl, which in turn forced those who wanted to transact to pay outrageous fees.

Ethereum’s momentous shift last year to a proof-of-stake system was supposed to alleviate the price and congestion issues, along with so-called layer-2 solutions—sub-layers on the network that process transactions in batches and then record them on the main blockchain.

The trouble is that while the layer-2 systems do indeed lower costs dramatically, they add complexity and make the Ethereum user experience—already an ordeal for those who aren’t crypto diehards—even more of a headache. They are also less secure. This has led some to gripe that Ethereum should have devoted its energy to making its main network cheaper and efficient rather than outsourcing the task to other projects.

Finally, the switch to proof of stake has also raised concerns over centralization as a relatively small amount of validators are now responsible for maintaining the network—a fact that Bitcoin purists, never gracious at the best of times, have lampooned mercilessly as part of the crypto world’s eternal infighting.

None of this means that Ethereum is facing major trouble—the network is the leading smart contract for a reason, with by far the most users and a robust and dedicated developer community. But as a new crypto bull market emerges, it will be harder for the platform to blame familiar headaches on growing pains. Ethereum is now almost a decade old, and the time has come for it to show it can deliver on its enormous potential.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Chainlink's LINK token is up 175% since January as the oracle provider has branched out from pure crypto pricing to tie-ups with the TradFi sector. (Fortune)

The notorious "Cryptoqueen" who oversaw legal and compliance for Ponzi-like OneCoin pled guilty in the $4 billion fraud. (WSJ)

Economist Nouriel Roubini, a.k.a Dr. Doom, has long been a fierce critic of Bitcoin and crypto, but in a surprise move is launching his own stablecoin. (The Defiant)

In a first-of-its-kind crypto bankruptcy exit, a restructuring plan will give Celsius customers 37 cents on the dollar and shares in a new company dedicated to staking and mining. (WSJ)

Bitcoin brushed $38,000 on Thursday, the highest the token has traded in 18 months. (Fortune)

MEME O’ THE MOMENT

TFW you learn one-third of Ethereum nodes are 20 miles from CIA headquarters:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

SpaceX just made IPO history. Gwynne Shotwell made it possible
NewslettersMPW Daily
SpaceX just made IPO history. Gwynne Shotwell made it possible
By Emma HinchliffeJune 12, 2026
16 hours ago
Mo Jomaa of CapitalG, Nizar Tarhuni of PitchBook, and Hans Tung of Notable Capital at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
The SpaceX IPO is not the market savior it seems
By Andrew NuscaJune 12, 2026
23 hours ago
How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO
NewslettersCEO Daily
How Elon Musk sold a $1.77 trillion dream—and what other CEOs can learn from the SpaceX IPO
By Diane BradyJune 12, 2026
24 hours ago
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
NewslettersEye on AI
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
By Jeremy KahnJune 11, 2026
1 day ago
Bridgit Mendler, co-founder and CEO of Northwood, at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersMPW Daily
How Hollywood trained Bridgit Mendler for life as a space founder
By Emma HinchliffeJune 11, 2026
2 days ago
Chevron’s CFO on why finance chiefs are defining AI’s business value
NewslettersCFO Daily
Chevron’s CFO on why finance chiefs are defining AI’s business value
By Sheryl EstradaJune 11, 2026
2 days ago

Most Popular

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
23 hours ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
20 hours ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
2 days ago