• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Ethereum gets a BlackRock boost, but the real test lies ahead

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
November 10, 2023, 11:19 AM ET
Ethereum is the second-largest cryptocurrency by market cap.
Ethereum is the second-largest cryptocurrency by market cap.CFOTO/Future Publishing/Getty Images
Add Fortune on Google for similar content.

Happy Friday. The week is ending on a high note for Ethereum, which is back in the news after financial giant BlackRock filed to launch an ETF backed by Ether, the blockchain’s native currency. This led the price to jump 10%, back over the $2,000 mark, for the first time in months as investors bet that BlackRock’s entry will attract billions of dollars in new capital.

This development brings renewed attention to the world’s second-largest cryptocurrency, which has largely been overshadowed by Bitcoin and even Solana during the long-awaited rally of the last two months. But while Ethereum boosters are rightfully enjoying the price surge, the return of the spotlight has also raised some familiar concerns.

These include griping about Ethereum’s transactions costs, known as gas fees, which have soared along with the burst of activity on the blockchain that has come with more trading. For long-time crypto watchers, this will bring back unpleasant memories of 2017 and 2021 when hype over Ethereum’s smart contract promise led to a surge in price—followed by the blockchain slowing to a crawl, which in turn forced those who wanted to transact to pay outrageous fees.

Ethereum’s momentous shift last year to a proof-of-stake system was supposed to alleviate the price and congestion issues, along with so-called layer-2 solutions—sub-layers on the network that process transactions in batches and then record them on the main blockchain.

The trouble is that while the layer-2 systems do indeed lower costs dramatically, they add complexity and make the Ethereum user experience—already an ordeal for those who aren’t crypto diehards—even more of a headache. They are also less secure. This has led some to gripe that Ethereum should have devoted its energy to making its main network cheaper and efficient rather than outsourcing the task to other projects.

Finally, the switch to proof of stake has also raised concerns over centralization as a relatively small amount of validators are now responsible for maintaining the network—a fact that Bitcoin purists, never gracious at the best of times, have lampooned mercilessly as part of the crypto world’s eternal infighting.

None of this means that Ethereum is facing major trouble—the network is the leading smart contract for a reason, with by far the most users and a robust and dedicated developer community. But as a new crypto bull market emerges, it will be harder for the platform to blame familiar headaches on growing pains. Ethereum is now almost a decade old, and the time has come for it to show it can deliver on its enormous potential.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Chainlink's LINK token is up 175% since January as the oracle provider has branched out from pure crypto pricing to tie-ups with the TradFi sector. (Fortune)

The notorious "Cryptoqueen" who oversaw legal and compliance for Ponzi-like OneCoin pled guilty in the $4 billion fraud. (WSJ)

Economist Nouriel Roubini, a.k.a Dr. Doom, has long been a fierce critic of Bitcoin and crypto, but in a surprise move is launching his own stablecoin. (The Defiant)

In a first-of-its-kind crypto bankruptcy exit, a restructuring plan will give Celsius customers 37 cents on the dollar and shares in a new company dedicated to staking and mining. (WSJ)

Bitcoin brushed $38,000 on Thursday, the highest the token has traded in 18 months. (Fortune)

MEME O’ THE MOMENT

TFW you learn one-third of Ethereum nodes are 20 miles from CIA headquarters:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

OpenAI Sam Altman sitting on a chair waving.
NewslettersEye on AI
AI labs have a trust problem, and the Hugging Face hack just proved it
By Beatrice NolanJuly 23, 2026
2 hours ago
Inside Martha Stewart’s latest startup—and the idea she’s been waiting decades to build
NewslettersMPW Daily
Inside Martha Stewart’s latest startup—and the idea she’s been waiting decades to build
By Emma HinchliffeJuly 23, 2026
5 hours ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
8 hours ago
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
Startups & VentureTerm Sheet
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
By Nicholas GordonJuly 23, 2026
9 hours ago
Sundar Pichai
NewslettersMarkets
Google just posted the biggest quarterly profit ever—$112 billion—and Wall Street is punishing it for doing so
By Jim EdwardsJuly 23, 2026
10 hours ago
White House Office of Science and Technology Policy Director Michael Kratsios on June 22, 2026 in Washington, D.C. (Photo: Andrew Harnik/Getty Images)
NewslettersFortune Tech
Anthropic Fable, Moonshot K3, and AI’s growing ‘industrial distillation’ problem
By Andrew NuscaJuly 23, 2026
11 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.