• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Ethereum gets a BlackRock boost, but the real test lies ahead

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
November 10, 2023, 11:19 AM ET
Ethereum is the second-largest cryptocurrency by market cap.
Ethereum is the second-largest cryptocurrency by market cap.CFOTO/Future Publishing/Getty Images

Happy Friday. The week is ending on a high note for Ethereum, which is back in the news after financial giant BlackRock filed to launch an ETF backed by Ether, the blockchain’s native currency. This led the price to jump 10%, back over the $2,000 mark, for the first time in months as investors bet that BlackRock’s entry will attract billions of dollars in new capital.

This development brings renewed attention to the world’s second-largest cryptocurrency, which has largely been overshadowed by Bitcoin and even Solana during the long-awaited rally of the last two months. But while Ethereum boosters are rightfully enjoying the price surge, the return of the spotlight has also raised some familiar concerns.

These include griping about Ethereum’s transactions costs, known as gas fees, which have soared along with the burst of activity on the blockchain that has come with more trading. For long-time crypto watchers, this will bring back unpleasant memories of 2017 and 2021 when hype over Ethereum’s smart contract promise led to a surge in price—followed by the blockchain slowing to a crawl, which in turn forced those who wanted to transact to pay outrageous fees.

Ethereum’s momentous shift last year to a proof-of-stake system was supposed to alleviate the price and congestion issues, along with so-called layer-2 solutions—sub-layers on the network that process transactions in batches and then record them on the main blockchain.

The trouble is that while the layer-2 systems do indeed lower costs dramatically, they add complexity and make the Ethereum user experience—already an ordeal for those who aren’t crypto diehards—even more of a headache. They are also less secure. This has led some to gripe that Ethereum should have devoted its energy to making its main network cheaper and efficient rather than outsourcing the task to other projects.

Finally, the switch to proof of stake has also raised concerns over centralization as a relatively small amount of validators are now responsible for maintaining the network—a fact that Bitcoin purists, never gracious at the best of times, have lampooned mercilessly as part of the crypto world’s eternal infighting.

None of this means that Ethereum is facing major trouble—the network is the leading smart contract for a reason, with by far the most users and a robust and dedicated developer community. But as a new crypto bull market emerges, it will be harder for the platform to blame familiar headaches on growing pains. Ethereum is now almost a decade old, and the time has come for it to show it can deliver on its enormous potential.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Chainlink's LINK token is up 175% since January as the oracle provider has branched out from pure crypto pricing to tie-ups with the TradFi sector. (Fortune)

The notorious "Cryptoqueen" who oversaw legal and compliance for Ponzi-like OneCoin pled guilty in the $4 billion fraud. (WSJ)

Economist Nouriel Roubini, a.k.a Dr. Doom, has long been a fierce critic of Bitcoin and crypto, but in a surprise move is launching his own stablecoin. (The Defiant)

In a first-of-its-kind crypto bankruptcy exit, a restructuring plan will give Celsius customers 37 cents on the dollar and shares in a new company dedicated to staking and mining. (WSJ)

Bitcoin brushed $38,000 on Thursday, the highest the token has traded in 18 months. (Fortune)

MEME O’ THE MOMENT

TFW you learn one-third of Ethereum nodes are 20 miles from CIA headquarters:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersMPW Daily
Walmart’s leadership shakeup sees one female CEO contender leave—and another up-and-coming exec climb higher up the ladder
By Emma HinchliffeJanuary 16, 2026
3 days ago
Stack of colorful credit card on a silver laptop.
NewslettersCFO Daily
Why a proposed 10% cap on credit card interest is rattling big banks
By Sheryl EstradaJanuary 16, 2026
3 days ago
Databricks CEO speaking on stage.
NewslettersTerm Sheet
2025 U.S. VC deal value soared to $339.4 billion, says PitchBook. But there’s a catch.
By Allie GarfinkleJanuary 16, 2026
3 days ago
Signage for Taiwan Semiconductor Manufacturing Company (TSMC) at its fabrication plant in Phoenix, Arizona on Monday, March 3, 2025. (Photo: Rebecca Noble/Bloomberg/Getty Images)
NewslettersFortune Tech
U.S. and Taiwan reach a chippy new trade agreement
By Andrew NuscaJanuary 16, 2026
3 days ago
NewslettersCEO Daily
AI is becoming baked into health care. Now CEOs are focusing on patient and practitioner outcomes
By Diane BradyJanuary 16, 2026
3 days ago
AIEye on AI
Worried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
4 days ago

Most Popular

placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
11 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
8 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
21 hours ago
placeholder alt text
Economy
National debt is already killing the American Dream, says top economist—and it might push the U.S. into an outright depression
By Eleanor PringleJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Europe can wield this $8 trillion 'sell America' weapon as Trump reignites a trade war over his Greenland conquest ambitions
By Jason MaJanuary 18, 2026
16 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.