• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Bitcoin breaks $30,000 as ETF rumors swirl

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
October 20, 2023, 11:36 AM ET
Bitcoin illustration
Chatter around Bitcoin ETFs is pushing its price higher.Andriy Onufriyenko—Getty Images
Add Fortune on Google for similar content.

It feels like something is finally happening in the crypto markets, whose famous volatility all but vanished in the past six months, only to be replaced by something that’s felt more like stagnation. During this time, Bitcoin has stayed mostly stuck in a sleepy band between $25,000 and $29,000.

Recommended Video

On Monday, the action returned thanks to a screwy series of events. Trade publication Cointelegraph tweeted out “news” that the SEC had approved BlackRock’s application for a Bitcoin ETF, showing an alleged screenshot from Bloomberg’s authoritative news terminal. Bitcoin prices briefly shot up over $2,000 in response, suggesting a long-awaited rally was on its way.

Since this is crypto, and anything can, and does, happen, the news turned out to be fake—part of an apparent news-based pump-and-dump scheme that raised awkward questions for Cointelegraph of who exactly had the keys to its social media accounts and why this happened. In any event, the rally petered out within an hour while whoever was behind the scheme presumably made a bundle on put and call options.

Ironically, though, the fake news served to uncover some real news—that price gains expected to coincide with the SEC approving a Bitcoin ETF were not, as many thought, already baked in. This appears to have nudged the price over the course of the week until Bitcoin crossed over the psychologically important $30,000 mark in the early hours of Friday before retreating to around $29,600 by midmorning.

Meanwhile, a band of social media commentators set out trying to read—or misread—the tea leaves for when the SEC will actually flip the switch and approve a long-awaited Bitcoin ETF. This included seizing on the fact that Friday is the day when the Court of Appeals for the D.C. Circuit—which in August rejected the SEC’s reasons for not approving the ETF—checks a procedural box that it is done with the case. The date does not appear to be significant but sets off a spate of bullish chatter all the same.

Things also took a further twist on Thursday when New York’s attorney general sued trading firm Genesis and its parent company, DCG, for joining the Winklevoss-owned Gemini in marketing 8% returns on cash and Bitcoin—a business that turned out to have been based around making huge loans to Sam Bankman-Fried’s fraudulent hedge fund. This has raised the question of whether the lawsuit against DCG means trouble for its subsidiary, Grayscale, which is one of the front-runners to land a Bitcoin ETF. A lawyer and an analyst who cover this space obsessively say the answer is no since Grayscale is a separate operation, but we shall see.

All of this underscores how an ETF remains crypto’s best hope of breaking out of its long-running slump, and how Bitcoin may be defined by drama once again.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

The SEC has dropped charges against Ripple’s top executives, but the agency is still expected to pursue its appeal of a court ruling that XRP is mostly not a security. (Fortune)

The price of XRP jumped 7% on news of the SEC dropping the charges. (Fortune)

Sam Bankman-Fried’s trial is attracting journalists and lawyers—but also a motley crew of influencers and hangers-on, including a self-proclaimed “degen” named Taco. (New York Times)

Former ConsenSys employees are suing Ethereum cofounder Joe Lubin, accusing him of debasing their stock holdings by maneuvering the corporate ownership of valuable assets like MetaMask. (The Block)

The Treasury Department’s financial crimes unit will propose designating “mixers” as a money-laundering threat in response to recent concerns over Hamas and other terror groups using crypto. (CoinDesk)

MEME O’ THE MOMENT

Regulator cat:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

Google DeepMind CEO Demis Hassabis
AIEye on AI
A FINRA for AI? The idea from Google DeepMind CEO Demis Hassabis is gaining momentum. But is it any good?
By Jeremy KahnJuly 21, 2026
7 hours ago
Exclusive: Twin sisters built GlossGenius into the latest female-founded unicorn. Now they’re debuting AI for small businesses far beyond beauty
NewslettersMPW Daily
Exclusive: Twin sisters built GlossGenius into the latest female-founded unicorn. Now they’re debuting AI for small businesses far beyond beauty
By Emma HinchliffeJuly 21, 2026
8 hours ago
Photo: President Trump.
NewslettersMarkets
Iran calls for ‘full-scale war’ but behind the scenes a peace proposal might reopen the Strait of Hormuz—if Trump can stomach it
By Jim EdwardsJuly 21, 2026
15 hours ago
Shipping transits slow to a trickle as Strait of Hormuz faces “worst-case scenario” 
NewslettersFortune Gulf Brief
Shipping transits slow to a trickle as Strait of Hormuz faces “worst-case scenario” 
By Melissa HancockJuly 21, 2026
15 hours ago
United Airlines’ growth strategy is all about selling customers a better version of what they already buy
NewslettersCEO Daily
United Airlines’ growth strategy is all about selling customers a better version of what they already buy
By Phil WahbaJuly 21, 2026
15 hours ago
Yang Zhilin, co-founder of Moonshot AI, in Beijing, China on March 25, 2026. (Photo: VCG/Getty Images)
NewslettersFortune Tech
What will the White House do about China’s new open weight AI models?
By Andrew NuscaJuly 21, 2026
15 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
5 hours ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
14 hours ago
Current price of oil as of July 21, 2026
Personal Finance
Current price of oil as of July 21, 2026
By Joseph HostetlerJuly 21, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.