Television could become a lot more interactive, if a movement by NFT enthusiasts catches hold.
Actress Mila Kunis’s Sixth Wall production company has launched a Web3-enabled animated NFT series called The Gimmicks, which will let fans decide how each episode ends.
Described as “South Park meets WWE,” the show’s plot revolves around washed up wrestlers trying to regain their status. It’s voiced by former WWE stars Luke “Doc” Gallows, Karl “Machine Gun” Anderson, nZo (FKA Enzo) Amore and Rocky Romero. New episodes will be released weekly.
Built on the Solana blockchain, The Gimmicks will let NFT holders not just decide how the show ends, but also influence future episodes and character arcs and interact with each other via an on-chain social layer.
Sixth Wall is working with Toonstar, a Web3 animation studio, on the series. The lead writers have experience on both Family Guy and The Simpsons.
To help build the audience, NFTs for the show will be free to mint on The Gimmicks website, starting March 18. Each NFT will represent a unique character in the show’s universe, which could eventually appear in a future episode.
Gimmick NFT holders will also gain early access to watching the cartoon shorts.
“We know how invested the audience can get in storylines and characters,” said John Attanasio, CEO + co-founder, Toonstar. “Working on the blockchain gives us a chance to engage with the community in ways never possible before.”
The Gimmicks follows the launch of Sixth Wall’s other Web3 series, Stoner Cats. Web3 and NFT-centric programs hold an appeal for filmmakers who hope to retain complete creative control and distribution rights to their shows, bypassing big networkers.
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