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Indrani Sen

Stay informed with Indrani Sen’s coverage and analysis.

Sriracha
FeaturesWith Huy Fong’s iconic sriracha, a Vietnamese refugee created a new American consumer category—then lost it to Tabasco
By Indrani SenFebruary 11, 2024
Huy Fong Foods Sriracha bottle melted with sauce seeping out.
MagazineWhat really caused the sriracha shortage? 2 friends and the epic breakup that left millions without their favorite hot sauce
By Indrani SenJanuary 30, 2024
Five Nights at Freddy's
Features‘The killer has struck again’: How Jason Blum outsmarted Hollywood with his $130 million smash ‘Five Nights at Freddy’s’
By Indrani SenOctober 30, 2023
If you want to encourage creativity, don’t brainstorm. There’s a better way to come up with good ideas
SuccessIf you want to encourage creativity, don’t brainstorm. There’s a better way to come up with good ideas
By Indrani SenJuly 11, 2023
Who is Caroline Ellison? 9 associates’ impressions of the FTX-linked Alameda CEO
NewslettersWho is Caroline Ellison? 9 associates’ impressions of the FTX-linked Alameda CEO
By Indrani Sen and Kinsey CrowleyJune 2, 2023
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Most Popular
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech townsplaceholder alt text
By Sydney LakeJune 13, 2026
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'placeholder alt text
By Emma HinchliffeJune 13, 2026
Middle East
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthdayplaceholder alt text
By Jason MaJune 13, 2026
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