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Brody Ford

Stay informed with Brody Ford’s coverage and analysis.

Arvind Krishna
TechIBM shares fall after flatlining sales in its second-largest business unit
By Brody Ford and BloombergApril 24, 2024
Christian Klein
SuccessRemote work rebellion: SAP’s RTO push prompts 5,000 employees to sign letter saying they ‘feel betrayed’
By Brody Ford, Agatha Cantrill and BloombergJanuary 31, 2024
Arvind Krishna
SuccessIBM to managers: Move close to an office or quit
By Brody Ford and BloombergJanuary 29, 2024
Person walking out of Salesforce headquarters
TechSalesforce slashes 700 jobs, adding to brutal string of 2024 tech layoffs
By Brody Ford and BloombergJanuary 26, 2024
Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
TechTech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
By Brody Ford and BloombergJanuary 11, 2024
Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
TechAdobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
By Leah Nylen, Brody Ford and BloombergDecember 18, 2023
Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
FinanceSalesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
By Biz Carson, Brody Ford, Jack Witzig and BloombergDecember 14, 2023
FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
TechFTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
By Brody Ford and BloombergDecember 13, 2023
Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
TechSalesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
By Brody Ford and BloombergNovember 29, 2023
Marc Benioff, chief executive officer of Salesforce
FinanceSalesforce CEO Marc Benioff says San Francisco cleaned up its troubled downtown after he pressured City Hall
By Brody Ford and BloombergSeptember 14, 2023
Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
FinancePeloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
By Nick Turner, Brody Ford and BloombergAugust 23, 2023
Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
SuccessReturn to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
By Brody Ford and BloombergAugust 16, 2023
Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
TechZoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
By Matthew Boyle, Brody Ford and BloombergAugust 10, 2023
IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
TechIBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
By Brody Ford and BloombergMay 1, 2023
The Zoom Video Communications Inc. pavilion lit up in the colors of the pride flag on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 18, 2023.
SuccessZoom is the latest big tech company to announce major layoffs as it cuts 1,300 jobs after tripling workforce: ‘We didn’t take as much time as we should have to thoroughly analyze our teams’
By Brody Ford and BloombergFebruary 7, 2023
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Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a yearplaceholder alt text
By Preston ForeMay 21, 2026
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fishplaceholder alt text
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix itplaceholder alt text
By Nick LichtenbergMay 27, 2026
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