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Brody Ford

Stay informed with Brody Ford’s coverage and analysis.

After being dragged down for months by accounting probe, Autodesk reassigns CFO and sees its stock surge
Tech
After being dragged down for months by accounting probe, Autodesk reassigns CFO and sees its stock surge
By Brody Ford and BloombergJune 3, 2024
Arvind Krishna
Tech
IBM shares fall after flatlining sales in its second-largest business unit
By Brody Ford and BloombergApril 24, 2024
Christian Klein
Success
Remote work rebellion: SAP’s RTO push prompts 5,000 employees to sign letter saying they ‘feel betrayed’
By Brody Ford, Agatha Cantrill and BloombergJanuary 31, 2024
Arvind Krishna
Success
IBM to managers: Move close to an office or quit
By Brody Ford and BloombergJanuary 29, 2024
Person walking out of Salesforce headquarters
Tech
Salesforce slashes 700 jobs, adding to brutal string of 2024 tech layoffs
By Brody Ford and BloombergJanuary 26, 2024
Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
Tech
Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
By Brody Ford and BloombergJanuary 11, 2024
Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
Tech
Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
By Leah Nylen, Brody Ford and BloombergDecember 18, 2023
Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
Finance
Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
By Biz Carson, Brody Ford, Jack Witzig and BloombergDecember 14, 2023
FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
Tech
FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
By Brody Ford and BloombergDecember 13, 2023
Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
Tech
Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
By Brody Ford and BloombergNovember 29, 2023
Marc Benioff, chief executive officer of Salesforce
Finance
Salesforce CEO Marc Benioff says San Francisco cleaned up its troubled downtown after he pressured City Hall
By Brody Ford and BloombergSeptember 14, 2023
Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
Finance
Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
By Nick Turner, Brody Ford and BloombergAugust 23, 2023
Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
Success
Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
By Brody Ford and BloombergAugust 16, 2023
Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
Tech
Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
By Matthew Boyle, Brody Ford and BloombergAugust 10, 2023
IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
Tech
IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
By Brody Ford and BloombergMay 1, 2023
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Most Popular
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran warplaceholder alt text
By Sasha RogelbergJuly 17, 2026
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’placeholder alt text
By Fortune EditorsJuly 15, 2026
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Googleplaceholder alt text
By Mia OsmonbekovJuly 16, 2026
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