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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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TechBritish Microsoft-backed self-driving startup Wayve raises $1 billion, clocking new high in Europe-based AI funding deal
By Prarthana PrakashMay 7, 2024
people walking down a street in Birmingham
LifestyleEurope’s largest local authority went bankrupt over equal-pay claims worth nearly $1 billion. Turns out, it may not bleed too much money after all
By Prarthana PrakashMay 3, 2024
Marc Puig talking on stage
RetailPuig is poised for a $15 billion IPO—but CEO Marc Puig has a ‘self-disempowerment’ plan to stop his family from controlling the Spanish beauty empire
By Prarthana PrakashMay 2, 2024
People walking on a street
FinanceEurope’s sliding foreign investments are a ‘wake-up call,’ EY expert says
By Prarthana PrakashMay 1, 2024
a cruise in the ocean
LifestyleMeet the Norwegian-owned cruise challenger to Carnival and Royal Caribbean that just raised $1.54 billion
By Prarthana PrakashMay 1, 2024
Borje Ekholm speaking on a stage
FinanceThe CEO of one of Sweden’s biggest companies thinks regulation is decimating Europe’s competitiveness and will leave ‘no industry left’
By Prarthana PrakashApril 30, 2024
people shopping at Ikea store
RetailExclusive: Ikea is rolling out its third round of price cuts in a year across thousands of products as it eases shoppers’ inflation pain
By Prarthana PrakashApril 30, 2024
a Dior showroom building
FinanceLVMH’s new path to people’s hearts (and pockets) is through sprawling real estate empires in New York, Paris, and Miami
By Prarthana PrakashApril 29, 2024
Ryanair ceo Michael O'Leary sitting by a table
SuccessRyanair’s Michael O’Leary, who is up for a $108 million bonus, doesn’t see high CEO pay as a problem: ‘Footballers are getting half a million a week’
By Prarthana PrakashApril 29, 2024
person standing at an empty store
FinanceThe number of U.K.-listed companies issuing profit warnings is higher than during the Global Financial Crisis, new report finds
By Prarthana PrakashApril 29, 2024
a woman seated on stage
TechIn the latest blow for the London Stock Exchange, U.S. private equity firm Thoma Bravo snaps up British cybersecurity star Darktrace for $5 billion
By Prarthana PrakashApril 26, 2024
an airport terminal with screens showing flight status
FinanceHow aviation is plowing ahead, ready for takeoff in summer 2024—despite Boeing headwinds
By Prarthana PrakashApril 26, 2024
people walking on a busy street outside a Sephora store
LifestyleUnilever and LVMH have one common bright spot—people love spending on beauty, and it’s outshining their other products
By Prarthana PrakashApril 25, 2024
giovanni ferrero smiling
LifestyleChocolate prices have exploded—as has the wealth of Mars and Ferrero family empires, outsizing two of the world’s top cocoa-producing countries
By Prarthana PrakashApril 24, 2024
elon musk stands in front of a white car on a stage
FinanceTesla may have found itself a life jacket—but its rocky ride following job and price cuts across Europe isn’t over yet
By Prarthana PrakashApril 24, 2024
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