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Photo of Phil Wahba
Phil Wahba
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Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

United Airlines’ growth strategy is all about selling customers a better version of what they already buy
Newsletters
United Airlines’ growth strategy is all about selling customers a better version of what they already buy
By Phil WahbaJuly 21, 2026
How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
Health
How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
By Phil WahbaJuly 19, 2026
How Apollo-owned Michaels turned two rivals’ bankruptcies into a growth strategy
Health
How Apollo-owned Michaels turned two rivals’ bankruptcies into a growth strategy
By Phil WahbaJuly 17, 2026
Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
C-Suite
Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
By Phil WahbaJuly 11, 2026
Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec
C-Suite
Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec
By Phil WahbaJuly 10, 2026
Nike’s self-inflicted wounds are risking CEO Elliott Hill’s nascent comeback
Retail
Nike’s self-inflicted wounds are risking CEO Elliott Hill’s nascent comeback
By Phil WahbaJuly 4, 2026
Qualcomm’s big AI gamble: Breaking Nvidia’s chips stronghold 
AI
Qualcomm’s big AI gamble: Breaking Nvidia’s chips stronghold 
By Phil WahbaJune 27, 2026
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
Retail
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
By Phil WahbaJune 25, 2026
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
C-Suite
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
By Phil WahbaJune 20, 2026
Why Patagonia is risking its progressive brand image with a lawsuit against a drag queen
Retail
Why Patagonia is risking its progressive brand image with a lawsuit against a drag queen
By Phil WahbaJune 15, 2026
What Christie’s $1.45 billion blockbuster art auction tells us about the ‘Great Wealth Transfer’
Investing
What Christie’s $1.45 billion blockbuster art auction tells us about the ‘Great Wealth Transfer’
By Phil WahbaJune 4, 2026
Macy's collage
Magazine
An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
By Phil WahbaJune 2, 2026
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
C-Suite
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
By Phil WahbaMay 30, 2026
Ferrari’s $640,000 electric car is getting roasted online—and its former chairman says it risks ‘destruction of a myth’
Innovation
Ferrari’s $640,000 electric car is getting roasted online—and its former chairman says it risks ‘destruction of a myth’
By Phil WahbaMay 29, 2026
The quiet death of conscious consumerism, from Everlane and Allbirds to Beyond Meat
Environment
The quiet death of conscious consumerism, from Everlane and Allbirds to Beyond Meat
By Phil WahbaMay 23, 2026
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