• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipElectric vehicles
Asia

China’s state media goes into overdrive after Europe’s ‘misguided’ tariffs on EVs: ‘Chosen to surrender to protectionism’

By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
June 13, 2024, 6:14 AM ET
Geely Automobile Holdings’ Zeekr EVs bound for shipment to Europe at the port of Taicang in Jiangsu province, China, on Aug. 24, 2023.
Geely Automobile Holdings’ Zeekr EVs bound for shipment to Europe at the port of Taicang in Jiangsu province, China, on Aug. 24, 2023.Bloomberg/Getty Images

Eight months after it first announced its anti-subsidy probe, the European Union has finally made its tariff moves. On Wednesday, the European Commission said it will impose duties of up to 38.1% on Chinese-made EVs, starting next month.

Recommended Video

The response in Chinese state media was fierce. One commentary piece from Xinhua, China’s state media agency, called the decision “misguided” and a “thinly veiled excuse for protectionism.” Another published Xinhua piece noted that the EU’s “best-laid plan for [an] economic boom” is to partner with China.

An opinion piece in the Global Times, a state-owned English-language media outlet, claimed that Europe had “chosen to surrender to protectionism.”

Chinese officials also made their displeasure known. Officials at the commerce ministry said the EU’s tariffs were “counter to the spirit of cooperation.”

Chinese EV makers largely did not publicly criticize the EU’s decision in the wake of the announcement. Chinese EV company Nio said it opposed the EU’s decision but remained committed to the European EV market. Other Chinese brands, like BYD and Chery, have announced plans to build cars in Europe, which would not be subject to the tariffs.

Previously, Chinese EV manufacturers like BYD pushed back against claims that their success was the result of state support, instead crediting fierce competition at home and internal efficiency.

Shares of major Chinese EV makers and startups appeared to be unaffected by the ruling. Shares in BYD rose almost 6% in Hong Kong trading on Thursday; the Chinese EV giant is subject to a lower EU tariff rate than several of its Chinese peers. Nio shares rose 2%, while SAIC Motor—subject to the highest tariffs—dropped 1.5%.

Only tariffs exceeding 50% would make the European market unattractive to Chinese EV makers, research firm Rhodium claimed in a report in late April.

Will China retaliate?

The tariffs do not enjoy unanimous support in Europe. The German Association of the Automotive Industry said the potential damage caused may be greater than the benefits.

Major German car brands are still big players in the Chinese market and could potentially be at risk of retaliatory tariffs. China accounted for about a third of sales from BMW, Volkswagen, and Mercedes-Benz in the first quarter of 2024.

Other European goods, like luxury items, wine, and agricultural products, could also be threatened by Chinese retaliation. In January, Beijing launched an antidumping probe into French brandy, months after the EU’s anti-subsidy probe into EVs, which analysts described as a possible “first bullet” in a Europe-China trade war.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Lionel LimAsia Reporter
LinkedIn icon

Lionel Lim is a Singapore-based reporter covering the Asia-Pacific region.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Leadership

Malcolm Gladwell, sitting behind a microphone, holds his hand up next to him.
Future of WorkEducation
Malcolm Gladwell tells young people if they want a STEM degree, ‘don’t go to Harvard.’ You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
2 hours ago
work
Future of WorkManagement
Management professors who studied the dreaded work offsite say think twice about skipping it this year
By Madeline Kneeland, Adam M. Kleinbaum and The ConversationDecember 27, 2025
2 hours ago
glasses
Successart
Meet a colorblind painter who’s been using special glasses since the 1980s to see nearly two-thirds of the spectrum
By Cody Jackson and The Associated PressDecember 27, 2025
3 hours ago
Employee is applauded at office
SuccessCareers
The ‘occupations most exposed to AI automation’ actually outperform the rest of the job market, new research reveals
By Emma BurleighDecember 27, 2025
4 hours ago
Personal FinanceGen Z
Gen Z spends hundreds a month on ‘treat culture,’ justifying it with the challenges of daily life—but that’s a ‘slippery slope,’ Bank of America says
By Sydney LakeDecember 26, 2025
24 hours ago
MJ Burk Chun
InnovationBrainstorm AI
Confused by baby goats, having car nightmares, struggling to move from LA to Miami Beach — Robots are just like us, exec says
By Nick LichtenbergDecember 26, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
1 day ago
placeholder alt text
Investing
Logan Paul auctions off $5.3 million Pokémon card, urging young people to invest more in nontraditional assets: 'Don't be afraid to take a risk'
By Sydney LakeDecember 25, 2025
2 days ago
placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
5 days ago
placeholder alt text
Economy
Trump's tariffs actually slashed the deficit from a record $136.4 billion to less than half that. Here's what else they did
By Wyatte Grantham-Philips, Paul Wiseman and The Associated PressDecember 26, 2025
21 hours ago