• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipElectric vehicles
Asia

China’s state media goes into overdrive after Europe’s ‘misguided’ tariffs on EVs: ‘Chosen to surrender to protectionism’

By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
June 13, 2024, 6:14 AM ET
Geely Automobile Holdings’ Zeekr EVs bound for shipment to Europe at the port of Taicang in Jiangsu province, China, on Aug. 24, 2023.
Geely Automobile Holdings’ Zeekr EVs bound for shipment to Europe at the port of Taicang in Jiangsu province, China, on Aug. 24, 2023.Bloomberg/Getty Images

Eight months after it first announced its anti-subsidy probe, the European Union has finally made its tariff moves. On Wednesday, the European Commission said it will impose duties of up to 38.1% on Chinese-made EVs, starting next month.

Recommended Video

The response in Chinese state media was fierce. One commentary piece from Xinhua, China’s state media agency, called the decision “misguided” and a “thinly veiled excuse for protectionism.” Another published Xinhua piece noted that the EU’s “best-laid plan for [an] economic boom” is to partner with China.

An opinion piece in the Global Times, a state-owned English-language media outlet, claimed that Europe had “chosen to surrender to protectionism.”

Chinese officials also made their displeasure known. Officials at the commerce ministry said the EU’s tariffs were “counter to the spirit of cooperation.”

Chinese EV makers largely did not publicly criticize the EU’s decision in the wake of the announcement. Chinese EV company Nio said it opposed the EU’s decision but remained committed to the European EV market. Other Chinese brands, like BYD and Chery, have announced plans to build cars in Europe, which would not be subject to the tariffs.

Previously, Chinese EV manufacturers like BYD pushed back against claims that their success was the result of state support, instead crediting fierce competition at home and internal efficiency.

Shares of major Chinese EV makers and startups appeared to be unaffected by the ruling. Shares in BYD rose almost 6% in Hong Kong trading on Thursday; the Chinese EV giant is subject to a lower EU tariff rate than several of its Chinese peers. Nio shares rose 2%, while SAIC Motor—subject to the highest tariffs—dropped 1.5%.

Only tariffs exceeding 50% would make the European market unattractive to Chinese EV makers, research firm Rhodium claimed in a report in late April.

Will China retaliate?

The tariffs do not enjoy unanimous support in Europe. The German Association of the Automotive Industry said the potential damage caused may be greater than the benefits.

Major German car brands are still big players in the Chinese market and could potentially be at risk of retaliatory tariffs. China accounted for about a third of sales from BMW, Volkswagen, and Mercedes-Benz in the first quarter of 2024.

Other European goods, like luxury items, wine, and agricultural products, could also be threatened by Chinese retaliation. In January, Beijing launched an antidumping probe into French brandy, months after the EU’s anti-subsidy probe into EVs, which analysts described as a possible “first bullet” in a Europe-China trade war.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Lionel LimAsia Reporter
LinkedIn icon

Lionel Lim is a Singapore-based reporter covering the Asia-Pacific region.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Jon McNeill with microphone in hand
SuccessCareers
Former Tesla president reveals the ‘single most important thing’ you can do for your career—it’s a habit Elon Musk and Warren Buffett share too 
By Preston ForeApril 11, 2026
17 hours ago
vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
17 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
17 hours ago
Berkshire Hathaway's Warren Buffett
SuccessWealth
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
18 hours ago
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
AIworker productivity
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
By Marco Quiroz-GutierrezApril 11, 2026
20 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
1 day ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
6 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
20 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
17 hours ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
18 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
1 day ago