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The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

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'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
LifestyleOreos

Oreo rolls out a chocolate-covered-pretzel flavored cookie

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
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April 28, 2025, 11:37 AM ET
Oreo is rolling out a new flavor to stores.
Oreo is rolling out a new flavor to stores. Zed Jameson/Bloomberg via Getty Images
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  • Oreo is unveiling a chocolate-covered pretzel-flavored cookie. It’s the latest in a long string of unusual flavors. The new option comes as Mondelez International food scientists use AI to come up with new flavor combinations for customers.

The mad scientists at Oreo are at it again.

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The company has unveiled yet another unexpected flavor for the cookie line, announcing plans for a limited-edition run of chocolate-covered pretzel flavored Oreos, which will hit shelves on May 5.

This will be the brand’s first “sweet and savory” cookie. The baker says it will feature chocolate-flavored creme, sandwiched between pretzel-flavored cookies that are topped with salt.

There has been no shortage of unique Oreo flavors in the past few years. Among the offerings seen on store shelves have been toffee crunch, birthday cake, java chip, dirt cake, mint, and Coca-Cola.

Want the best of both worlds? We’ve got you covered 😏 OREO Chocolate Covered Pretzel on shelves 5/5 🥨🍫 pic.twitter.com/lu2jt3Sale

— OREO Cookie (@Oreo) April 23, 2025

The new flavor fusion comes a few months after Oreo parent company Mondelez International began equipping food scientists with access to artificial-intelligence tools to help them come up with new flavors.

That tool, the company says, can save between two and 10 weeks. (Taste tests of suggested cookies are still done by humans, though.) Mondelez has largely declined to discuss which products it has used AI on, beyond the creation of gluten-free Oreos and tweaking the Chips Ahoy recipe.

Beyond its seemingly ever-growing selection of flavors, Oreo has branched into new areas in recent years. In 2021, for instance, it partnered with Krispy Kreme to unveil two new doughnuts: The Oreo Cookie glazed doughnut was covered with the Oreo glaze, stuffed with cookies-and-cream frosting, and finished with an icing drizzle and Oreo cookie crumbs. The Oreo Cookie Over-the-Top doughnut, meanwhile, was coated with the Oreo glaze, then a layer of cookies-and-cream filling, and then drizzled with chocolate icing and finished with an Oreo cookie wafer.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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