• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
TechApple

Apple is developing specialized chips for glasses, new Macs, and AI servers

By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 8, 2025, 1:34 PM ET
A man wears Apple Vision Pro while looking at iPhones
An attendee wearing an Apple Vision Pro with the Apple iPhone 16 Pro during an event at Apple Park campus in Cupertino, California, US, on Monday, Sept. 9, 2024.David Paul Morris / Bloomberg—Getty Images

Apple Inc.’s silicon design group is working on new chips that will serve as the brains for future devices, including its first smart glasses, more powerful Macs and artificial intelligence servers. 

Recommended Video

The company has made progress on the chip that it’s developing for smart glasses, according to people with knowledge of the matter. The move indicates that Apple is ramping up work on such a device, which would compete with the popular Ray-Ban spectacles offered by Meta Platforms Inc.

The silicon team has become a critical piece of Apple’s product development engine in recent years, especially after it began replacing Intel Corp. processors with homegrown Mac chips in 2020. Other semiconductors in development will enable future Macs as well as AI servers that can power the Apple Intelligence platform, said the people, who asked not to be identified because the plans are private.

A representative for Cupertino, California-based Apple declined to comment.

The glasses processor is based on chips used in the Apple Watch that require less energy than the components in products like the iPhone, iPad and Mac. The chip has been customized to remove some parts in order to further improve power efficiency. The processor is also being designed to control the multiple cameras that are planned for the glasses. 

Read More: Apple Remains a Threat in AR, Even as Meta and Google Race Ahead

The company aims to begin mass production of the processor by the end of next year or in 2027, indicating that the glasses — if successful — are likely to come to market in roughly the next two years. As with Apple’s other major chips, partner Taiwan Semiconductor Manufacturing Co. will handle production.

Apple has spent years trying to develop smart glasses — something lightweight that consumers can wear all day. The original idea was to use augmented reality, which superimposes media, notifications and apps over real-world views. But AR remains years away from being practical. 

In the meantime, Meta and others have had success with non-AR smart glasses, which can take pictures, play audio, make phone calls and let users talk to a voice assistant. Apple now looks to jump into that market as well — even while it continues to pursue the AR concept. The company held user studies with employees on the concept last year. 

Apple is working on both options under the code name N401, a recent shift from the prior internal nomenclature of N50. Tim Cook, the company’s chief executive officer, is determined to beat Meta in the glasses market, Bloomberg News has reported. But Meta is moving aggressively itself. The social networking giant is rolling out a premium model with a display later this year and plans its first true AR spectacles for 2027.

Read More: Apple Readies Pair of Headsets While Still Looking Ahead to Glasses

Apple is currently exploring non-AR glasses that use cameras to scan the surrounding environment and rely on AI to assist users. That would make the device similar to the Meta product, though Apple is still figuring out the exact approach it wants to take. The iPhone maker also needs its own artificial intelligence technology to vastly improve before the company can roll out a compelling AI-centric device.

The company also is spreading its bets. Apple has been working on adding cameras to its AirPods and smartwatches, aiming to turn those products into AI products well, Bloomberg News has reported. The company is developing a chip called Nevis for the camera-equipped Apple Watch and a component named Glennie for the similarly outfitted AirPods. Apple is aiming to have those chips ready by around 2027. 

Already, the iPhone has a feature called Visual Intelligence that can provide context for photos. For instance, customers can scan a music poster and have the event details added to their calendar.

Beyond the semiconductors for smaller devices, Apple is working on several new Mac chips, including processors that will likely be known as the M6 (Komodo) and M7 (Borneo). There’s also another, more advanced Mac chip in development dubbed Sotra. The company is planning to bring the M5 processor to the iPad Pro and MacBook Pro as early as the end of this year. 

Read More: Apple Working on Turning Watches Into AI Devices With Cameras

The AI server chips, meanwhile, would be the company’s first processors expressly made for that purpose. They will help process Apple Intelligence requests remotely and feed information to consumers’ devices. Today, Apple manages this task with the same chips it puts in high-end Macs, including the M2 Ultra. The Information reported that the AI server project would use a component developed with Broadcom Inc. 

The project, dubbed Baltra, is planned to be completed by 2027. As part of the effort, Apple is considering different types of chips, including ones that have double, quadruple or eight times the number of main processing and graphics cores as today’s M3 Ultra. The semiconductors would make Apple’s AI services faster and more powerful, potentially helping it catch up in an area where it’s struggled.

The new semiconductors in development join a series of other initiatives in the works within Apple’s hardware technology groups, run by executive Johny Srouji. Following the release of the company’s first C1 modem chip in the iPhone 16e earlier this year, Apple is planning a pro-level C2 modem for next year’s high-end iPhones and an even higher-end C3 version for the year after, Bloomberg News has reported. 

The group is also in charge of underlying components for initiatives planned for even further in the future, including a sensor and chip system that can noninvasively measure a person’s glucose levels. The company aims to include the technology in a future version of the Apple Watch. 

About the Authors
By Mark Gurman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
2 hours ago
Microsoft co-founder Bill Gates (C) arrives for a closed-door interview with the House Oversight Committee on Capitol Hill in Washington, DC, on June 10, 2026.
LawBill Gates
Gates testifies on Epstein: previous Fortune investigation reveals payments to his ex-girlfriend, $1M Microsoft deal
By Eva Roytburg, Joey Cappelletti, Hannah Schoenbaum and The Associated PressJune 10, 2026
3 hours ago
How the World Cup is a high-stakes stage for Big Tech’s AI push
NewslettersCIO Intelligence
How the World Cup is a high-stakes stage for Big Tech’s AI push
By John KellJune 10, 2026
4 hours ago
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
AIAnthropic
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
By Sharon GoldmanJune 10, 2026
5 hours ago
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
Future of WorkMeta
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
By Jacqueline MunisJune 10, 2026
5 hours ago
Xbox CEO Asha Sharma
SuccessCareers
Xbox’s CEO spent her early career taking out trash and selling coupon books—she says the secret to her rise was never obsessing over a dream career
By Preston ForeJune 10, 2026
8 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.