• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Zuckerberg says over 10 million people used Meta’s Muse—and demand was so high, he had to get Stripe to raise credit limits

2

‘I’m a millionaire, and I proudly rent’: Mrs. Dow Jones says the American Dream needs a rethink

3

Judge: Federal government lawyers ‘barely defend’ giving Elon Musk’s DOGE illegal access to government data

1

Mark Zuckerberg says over 10 million people used Meta’s Muse—and demand was so high, he had to get Stripe to raise credit limits

2

‘I’m a millionaire, and I proudly rent’: Mrs. Dow Jones says the American Dream needs a rethink

3

Judge: Federal government lawyers ‘barely defend’ giving Elon Musk’s DOGE illegal access to government data
NewslettersMPW Daily

Can a non-gamer CEO save Microsoft’s Xbox?

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
October 23, 2026, 1:07 PM ET
Sharma inside Microsoft's campus store in Redmond, Wash.
Sharma inside Microsoft's campus store in Redmond, Wash.MERON MENGHISTAB for Fortune
Google source logo
Add Fortune on Google for similar content.

There are always eyes on a first-time CEO. But Asha Sharma has more eyes on her that most.

Recommended Video

She has been doubted, memed, and then beloved since becoming the CEO of Xbox tasked with turning around Microsoft’s struggling video game division in February—even while being best known for her lack of video game experience.

My colleague Sebastian Herrera went up to Seattle to watch Sharma at work at Microsoft’s HQ. He found a “decisive boardroom boss” who is unafraid to throw years of strategy out the window at this $21 billion business.

“We’re not here to do the minimum viable thing to just have a good business,” she told him. “We’re here to be the No. 1 entertainment company.”

Sebastian raises an interesting question: With Microsoft so focused on winning the AI race, will the company devote the attention and resources necessary to win in gaming? Could Xbox be sold off to fund Microsoft’s AI future?

Read his full profile of Sharma for more on Microsoft’s Xbox strategy and the unlikely non-gamer CEO who has won over the skeptical gaming community. I promise it’s a good one.

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world.

ALSO IN THE HEADLINES

Hollywood is losing its women execs. Or purging them, per Vanity Fair. Bela Bajaria's ouster from Netflix, Cindy Holland's exit from Paramount, and Pamela Abdy's departure from Warner Bros. don't bode well for women's future at the top of the entertainment industry. 

How Amy Acton responded to a despicable ad. The Democrat's opponent in the race for Ohio governor, Vivek Ramaswamy, released an ad featured Acton's estranged mother telling voters not to vote for her daughter. The pair haven't been in touch since 1978; her mother lost custody of Acton and her brother when Acton was 12, after her stepfather was indicted by a grand jury on charges of sexually abusing her. Her mother stayed married to him. Acton's brother featured in a response ad and said that Ramaswamy "stooped to such a despicable low." Acton says she's been hearing from voters at events with responses like, "may I give you a hug?" 

The force behind the Dallas Cowboy Cheerleaders. Dee Brock created the phenomenon that went on to add billions in value to the NFL franchise and spawn imitators. But Brock didn't want DCC to be her entire legacy; she earned a PhD in American literature and went on to create a televised curriculum for PBS. She died at 96 last month. 

Five questions with Donna Langley. The chair of NBCUniversal Entertainment (No. 43 on the 2026 Fortune Most Powerful Women list) who shepherded The Odyssey and other blockbusters answers what makes something a hit (cultural relevance, authenticity), what's competing with film and TV for attention, and more. 

ON MY RADAR

Gisèle Pelicot and daughter Caroline Darian are closer than ever today The Cut

Working moms are founding startups to solve problems the government and corporate America won't Fast Company

'Nicole Kidman' and other musical odes to actresses NYT

PARTING WORDS

"Whether you’re walking a runway, going back to work, or simply making it through another sleepless night, we all have one incredible thing in common: we created a miracle. And that alone deserves to be celebrated."

—Barbara Palvin on walking the Victoria's Secret runway at six weeks postpartum

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Newsletters


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.