There are always eyes on a first-time CEO. But Asha Sharma has more eyes on her that most.
She has been doubted, memed, and then beloved since becoming the CEO of Xbox tasked with turning around Microsoft’s struggling video game division in February—even while being best known for her lack of video game experience.
My colleague Sebastian Herrera went up to Seattle to watch Sharma at work at Microsoft’s HQ. He found a “decisive boardroom boss” who is unafraid to throw years of strategy out the window at this $21 billion business.
“We’re not here to do the minimum viable thing to just have a good business,” she told him. “We’re here to be the No. 1 entertainment company.”
Sebastian raises an interesting question: With Microsoft so focused on winning the AI race, will the company devote the attention and resources necessary to win in gaming? Could Xbox be sold off to fund Microsoft’s AI future?
Read his full profile of Sharma for more on Microsoft’s Xbox strategy and the unlikely non-gamer CEO who has won over the skeptical gaming community. I promise it’s a good one.
Emma Hinchliffe
emma.hinchliffe@fortune.com
The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world.
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