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NewslettersCEO Daily

Serena Williams is finding new mentors in the VC chapter of her career—and is learning how to be one herself

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
August 14, 2026, 5:14 AM ET
Serena Williams speaks on stage during the keynote conversation at Invest Fest 2026 at Georgia World Congress Center on August 09, 2026 in Atlanta, Georgia.
Serena Williams speaks on stage during the keynote conversation at Invest Fest 2026 at Georgia World Congress Center on August 09, 2026 in Atlanta, Georgia.
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  • In today’s CEO Daily: Serena Williams on showing her daughters the value of hard work.
  • The big leadership story: OpenAI finds ChatGPT usage doesn’t guarantee higher revenues.
  • The markets: Mixed as investors dial back expectations for a Fed rate hike.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. How do the leadership skills that are needed to thrive at the highest level of sports translate to business? One person who’s thought about that a lot is Serena Williams. She launched her VC firm more than a decade ago, recently changing the name from Serena Ventures to Starfire Ventures, and has launched other businesses. She’s experienced success as an early investor in companies like Coinbase, MasterClass, and Impossible Foods. And she’s also dealt with the failure of her Wyn Beauty and S by Serena fashion labels that are no longer in operation. I recently spoke with the tennis star while she was mentoring young founders in the Reckitt Catalyst program as the first entrepreneur-in-residence for the British multinational. 

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As a celebrity, one of Serena’s biggest challenges is how to take the spotlight off herself. The bigger the name or gap in achievement, the more important it is to build trust. Talking to fans and mentoring founders are different skills. “I’ve had to learn mentorship. I never really thought about it until I stepped into this role,” she told me. One of the key lessons was “leaning into being more accessible, obviously with time, but also letting people understand that they can call me, text me, and reach each other because we have a common goal of making this business succeed.” 

Williams also recognized the importance of finding new role models for this chapter of her career. “I always said I did so good because I watched Venus first … I was sitting in every match and watching what she did or didn’t do so I could take all that in.” She also found a role model in longtime Starfire Ventures partner Beth Ferreira. In a less formal way, she also takes inspiration from her husband Alexis Ohanian, an entrepreneur and VC who co-founded Reddit. “We rarely work together, but the best advice I get from him is when he’s on calls and I listen in … If I have questions, I’ll obviously ask him, but we keep things very church and state at home.” 

Having had a father who was so famously involved in the trajectory of her sports career, I asked her what she wants her daughters to take away from this phase. “I’d like them to see how hard we work. We’re not phoning anything in. We’re showing up every day. We’re making calls. We’re spending hours in the office. We’re doing all the work,” she said, noting that her kids obviously have advantages that she and Venus lacked growing up in Compton, California. “I think it’s important for them to understand that in order to have success, you have to continue to do the work.”


Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

OpenAI examines AI’s impact on revenues

OpenAI's latest research found no statistically significant correlation between how much companies use ChatGPT and the revenue they generate per employee. “Revenue per employee is not meaningfully associated with output tokens per employee or messages per active user once other controls are included,” the report explains. It adds that companies that already have higher revenue per employee tend to be early ChatGPT adopters.

Will Anthropic seek a $2 trillion IPO? 

Anthropic investors expect the AI company to go public as soon as October at a $2 trillion-plus valuation, which would surpass SpaceX's $1.77 trillion IPO record. However, analysts are waiting on further details as to how much the company is generating in net income. Renaissance Capital's Avery Marquez said the figure is "definitely jolting," adding that getting close to operating profitability could make the valuation "maybe not seem so crazy."



The markets

S&P 500 futures are up 0.045% this morning. The STOXX Europe 600 was down 0.13% in early trading. The U.K.’s FTSE 100 was down 0.31% in early trading. The Nikkei 225 is up 0.59%. South Korea’s KOSPI was up 2.42%. China’s CSI 300 was up 0.04%. Hong Kong’s Hang Seng was down 1.10%. India’s NIFTY 50 was down 0.04%. Bitcoin is down at $62.7K.

Around the watercooler

Malcolm Gladwell would rather have a dad who makes $100,000 than $1 billion: Extreme wealth is ‘quite crippling to your motivation’ by Preston Fore

Only 12% of family businesses stay in the family by the third generation. A Goldman Sachs chairman says optimism is the reason by Nick Lichtenberg

Jennifer Garner cofounded a $732 million business at 45, and says her age came with perks: ‘I’m blissfully not motivated by needing to be in charge’ by Emma Burleigh

‘Multi-part case study on China’s media’ finds that AI models can’t hallucinate away Chinese censorship by Mia Osmonbekov

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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