• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
AITech

The war between competing AI models could end up more like Apple vs. Android than VHS vs. Betamax

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
July 27, 2026, 12:13 PM ET
The VHS format prevailed because JVC licensed it broadly, allowing a self-reinforcing ecosystem to develop around it.
The VHS format prevailed because JVC licensed it broadly, allowing a self-reinforcing ecosystem to develop around it.Getty Images
Add Fortune on Google for similar content.

The tech world has been consumed recently by the debate over open-weight and closed AI models, but it doesn’t have to be a zero-sum game.

Recommended Video

The arguments cut across business, political, and safety issues. For example, lower-cost open models could take market share from closed rivals, like Anthropic and OpenAI, and reduce demand for chips.

U.S. AI companies also warn that Chinese open models are quickly closing the performance gap, potentially translating to a military edge, while also accusing China of stealing technology via illegal “distillation.”

In addition, critics of open models warn they lack safety guardrails that would prevent them from being misused to develop nuclear, biological, or cyber weapons.

But closed models have their downsides too. Safety regulations could reduce competition and protect providers of closed models.

Limiting access to the most advanced models also leaves users vulnerable to regulatory risk, like when the U.S. government effectively banned Anthropic’s most powerful Claude models for several weeks due to security concerns.

But Deutsche Bank analyst Adrian Cox put the AI debate into a more historical perspective, drawing parallels with the fight between direct current and alternating current in the 1880s during the emergence of electrical technology.

In a note last week, he also recalled the battle between VHS and Betamax video cassette players in the late 1970s and early 1980s. While Betamax was considered the superior technology, it’s been relegated to the dustbin of history.

The VHS format prevailed because JVC licensed it broadly, allowing a self-reinforcing ecosystem to develop around it, Cox wrote. Similarly, open-source AI doesn’t have to beat closed rivals on performance, but can merely be good enough, cheaper and ubiquitous.

“However, while the contest between open and proprietary AI is often presented as a winner-takes-all format war, the most likely outcome is a combination of the two,” he predicted.

Instead of resembling VHS vs. Betamax, Cox thinks the future of AI could instead look more like today’s smartphones, which run on Apple’s operating system and Google’s Android.

Both have found success, and Apple’s controlled premium ecosystem now coexists with a larger, more customizable one, according to Cox.

Open and closed AI will also “exert a positive gravitational force on each other,” he said, explaining that open models will force closed competitors to curb prices and remain flexible, while closed models will continue setting the bar on quality and safety.

Nvidia CEO Jensen Huang echoed this argument on Friday, saying the world needs both frontier closed models and frontier open models.

He also posted a letter his company signed—along with Google, Meta, Microsoft, and even OpenAI—that also looked back to the 1980s.

It said the development of open-source software at that time not only lowered costs but also “created a shared foundation of knowledge on which generations of American engineers and entrepreneurs built their institutional sovereignty.”

The letter added that U.S. leadership in AI shouldn’t be measured by a single frontier model, but by whether the country builds a broad, open ecosystem.

It acknowledged that open models carry security risks, but said the answer is maintaining access to them to bolster defenses rather than cutting off access.

“Open weights also strengthen competition and competition is what keeps the gains of AI broadly
shared rather than concentrated in a few hands,” the letter said. “By allowing many organizations to build, adapt, and deploy advanced models, open weights create rivalry not only among model developers but across cloud chips, applications, and services. That competition spurs innovation, drives down costs, and distributes the benefits of AI broadly across our economy.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in AI

The war between competing AI models could end up more like Apple vs. Android than VHS vs. Betamax
AITech
The war between competing AI models could end up more like Apple vs. Android than VHS vs. Betamax
By Jason MaJuly 27, 2026
39 minutes ago
kimi
AIChina
Meet the American techies who don’t care where ‘good enough’ AI models come from, even China
By Chan Ho-Him, Matt O'Brien and The Associated PressJuly 27, 2026
5 hours ago
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
Startups & VentureTerm Sheet
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
By Sebastian HerreraJuly 27, 2026
6 hours ago
CEO of the top-rated hiring platform says the job market is so bad that candidates are paying $20 to mass apply and driving bosses crazy with spam
SuccessThe Interview Playbook
CEO of the top-rated hiring platform says the job market is so bad that candidates are paying $20 to mass apply and driving bosses crazy with spam
By Orianna Rosa RoyleJuly 27, 2026
10 hours ago
Man in a polo shirt gives a thumbs up
Big TechAmazon
Amazon and Microsoft are spending $400 billion on AI—and investors are low on patience
By Amanda GerutJuly 27, 2026
10 hours ago
xi
AIChina
China is using the steel playbook on AI — and America’s tech billionaires are standing in the blast zone
By Nick LichtenbergJuly 27, 2026
10 hours ago

Most Popular

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
1 day ago
New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
10 hours ago
A Hims cofounder fired his marketing agency for an AI-powered team. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his marketing agency for an AI-powered team. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.