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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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Volkswagen’s CEO suggests ‘more intelligent solutions than closing plants’ amid turnaround effort and touts cost cuts

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July 12, 2026, 10:55 AM ET
Oliver Blume, CEO Volkswagen Group speaks during the Volkswagen Group Media Night event ahead of the Auto China 2026 show to be held in Beijing, Tuesday, April 21, 2026.
Oliver Blume, CEO Volkswagen Group speaks during the Volkswagen Group Media Night event ahead of the Auto China 2026 show to be held in Beijing, Tuesday, April 21, 2026.AP Photo/Ng Han Guan
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Volkswagen’s CEO indicated in comments published Sunday that he’s trying to avoid closing plants as he seeks to turn around the automaker’s performance.

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The Wolfsburg, Germany-based company faces pressure to cut costs at home and increasingly intense competition in the lucrative Chinese market, in particular.

Last week, Volkswagen said its “fundamental realignment” over the past three years had reached its next phase, announcing plans to streamline the model lineup by up to half.

It didn’t provide specifics, and questions remain over how else it will cut costs. There has been renewed speculation about the future of several plants in Germany.

“There are more intelligent solutions than closing plants,” CEO Oliver Blume told the Bild am Sonntag newspaper.

He added that a cost-cutting program in Germany already is producing effects. “We were able to improve our factory costs in Germany by an average 20% last year alone,” he said, describing that as “strong progress.”

Blume argued that Volkswagen’s products are very popular, but “we just earn too little money with them. So we must continue to reduce our costs. In all kinds of costs.”

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