• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
North AmericaAnimals

Dachshunds and social media: absurd costumes may be driving a 20-year comeback

By
Jennifer Peltz
Jennifer Peltz
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jennifer Peltz
Jennifer Peltz
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 18, 2026, 4:11 PM ET
A bunch of dachshunds sit on a picnic blanket
For the first time in over two decades, the sausage-shaped hounds were among the top five most prevalent dog breeds, according to American Kennel Club rankings released Wednesday. Waltraud Grubitzsch—picture alliance via Getty Images

Americans still dig French bulldogs, retrievers and German shepherds. But dachshunds are increasingly hot dogs.

Recommended Video

For the first time in over two decades, the sausage-shaped hounds were among the top five most prevalent dog breeds, according to American Kennel Club rankings released Wednesday. The standings cover 202 breeds and are based on puppies and older purebreds that were added last year to the AKC’s registry, the nation’s oldest. Registration is voluntary.

It’s not a complete picture of the U.S. canine population, which the American Veterinary Medical Association estimates at over 87 million. The kennel club’s rankings don’t include mixed-breed dogs or trendy hybrids such as goldendoodles and Pomskies.

Still, the annual list can be a source of pride, or concern, among purebred fans.

It’s also a wellspring of criticism from animal rights groups such as PETA, which is suing the AKC over the physical ideals it promulgates for Frenchies, dachshunds and other breeds.

Here’s a look at the standings:

The top 10:

— French bulldogs. The leaders since 2023, but for how much longer? The AKC’s registry added about 54,000 Frenchies last year, half as many as in 2023. The breed is known for being self-assured, apartment-friendly and endlessly funny, but it’s also at the center of increasing public conversation about the health of flat-faced dogs, and even some fans lament the Frenchie craze. AKC spokesperson Brandi Hunter Munden offers other explanations for the falloff: Breed booms come and go, particularly in the social media era, and some breeders may choose not to engage with the club.

— Labrador retrievers. They set a record by owning the top spot for 31 years. Could they reclaim it? Stay tuned.

— Golden retrievers. Everyone loves them.

— German shepherds. Everyone respects them.

— Dachshunds. Everyone on social media wants to see them in a Halloween costume. More on dachshunds below.

— Poodles. Holding their own, though not what they were — No. 1 — in the pre-doodle 1960s and 1970s.

— Beagles. The only breed to make the top 10 for every decade since the AKC was founded in 1884. They were No. 1 in the late 1950s.

— Rottweilers. Hovering in the top 10 for almost 15 years.

— German shorthaired pointers. They’ve made big gains in the last quarter-century.

— Bulldogs. Easing off after hitting No. 4 a decade ago.

Over the years:

— 25 years ago: Yorkshire terriers were No. 6, and Frenchies were No. 64.

— 50 years ago: Saint Bernards were the seventh most prevalent breed. Last year, they were 63rd.

— 100 years ago: In the 1920s, the top 10 included three breeds that are still there today: German shepherds, beagles and bulldogs.

The lowdown on dachshunds

— The pluses: “They’re amusing to look at. They’re also very expressive dogs — they let you know what they’re thinking,” said Trudy Kawami, who has owned, bred, done dog sports and occasionally hunted rats with dachshunds since the 1980s. “They make you laugh every day.”

— The caveats: Research has found the short-legged, long-backed breed has an elevated risk of a spinal disease. Originally bred to roust badgers, the driven, determined dogs can be very vocal, and if they can’t exercise their instincts through hunting or sports, they might find unsuitable substitutes.

— The misconceptions: “The proliferation of cute images on social media now is kind of a pain — because that cute little fluffy, cream-colored, long-haired dog can turn around and kill your pet gerbil really fast,” Kawami said. She’s glad to see more people appreciate the quirky hounds, but she rues that “the minute a breed becomes popular…the whole market-supply-and-demand mechanism kicks in.”

Up-and-coming newcomers

The AKC has added more than 50 types of dog to its roster of “recognized” breeds since 2000. Some have quickly become familiar faces, especially the cane corso, now the 11th most prevalent breed.

Keep an eye out for the coton de tulear, which spurted from 92nd in 2024 to 79th last year. The American hairless terrier moved up from No. 125 to No. 108.

Rare breeds

The rarest breeds also are relative newcomers: the grand basset griffon Vendeen, the sloughi and the Norwegian lundehund. All three joined the AKC pack in the last 15 years. But just ahead of them is the harrier, recognized since 1885.

Pushback from PETA

PETA contends that breeding lessens needy dogs’ chance of adoption and perpetuates unhealthy traits. The activist group filed a lawsuit last year that accuses the AKC of promoting “the breeding of deformed, unhealthy dogs.” The kennel club responded that it’s committed to canine health and called the suit frivolous.

In anticipation of this year’s popular-breeds list, PETA produced videos in which comedian-actor-writer Carol Leifer highlights the breathing problems that can beset short-snouted dogs and implores people not to buy them.

“Breeders cash in on the look, and the dogs and their guardians pay for it,” she says in one clip.

The AKC’s Hunter Munden said the rankings are intended just to satisfy public curiosity, not “as an encouragement to buy any type of dog.”

“No matter how you acquire your dog, do your research and make sure that a dog fits in your lifestyle,” said the spokesperson, who has two mixed-breed dogs and a West Highland white terrier.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Jennifer Peltz
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in North America

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in North America

university of florida
Lawlawsuits
University of Florida College Republicans chapter sues over being shut down on antisemitism claims
By The Associated Press and Mike SchneiderMarch 18, 2026
1 hour ago
Smoke and flames rise from an energy installation in the Gulf emirate of Fujairah on March 14, 2026. Smoke could be seen rising from the direction of a major UAE energy installation on March 14, in what appeared to be the latest strike targeting the Gulf's petroleum facilities hours after the US struck Iran's Kharg Island. (Photo by AFP via Getty Images) /
EnergyIran
It’s almost inexplicable why oil prices aren’t much higher. But here’s why markets are ‘resilient’ so far despite the biggest energy supply shock ever
By Jordan BlumMarch 18, 2026
1 hour ago
trump
Personal Financenational debt
$39 trillion national debt is ‘an embarrassing milestone,’ think tank says. ‘Clearly headed in the wrong direction’
By Nick LichtenbergMarch 18, 2026
2 hours ago
A bunch of dachshunds sit on a picnic blanket
North AmericaAnimals
Dachshunds and social media: absurd costumes may be driving a 20-year comeback
By Jennifer Peltz and The Associated PressMarch 18, 2026
2 hours ago
Female sculptor using a digital tablet in her art studio
EconomySmall Business
Goldman Sachs says small businesses are embracing AI, but fewer than 1 in 5 are good at actually integrating it
By Tristan BoveMarch 18, 2026
3 hours ago
Marines Celebration
North AmericaMilitary
‘One in a million’ shrapnel rain fell on California highway, military report says
By The Associated Press and Christopher WeberMarch 18, 2026
3 hours ago

Most Popular

placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 17, 2026
By Joseph HostetlerMarch 17, 2026
1 day ago
placeholder alt text
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMarch 17, 2026
1 day ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon the Giving Pledge—and it may be working
By Jake AngeloMarch 16, 2026
2 days ago
placeholder alt text
Economy
McDonald's newest $3 value menu is sounding an alarm about America's K-shaped economy
By Marco Quiroz-GutierrezMarch 17, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of March 17, 2026
By Danny BakstMarch 17, 2026
1 day ago
placeholder alt text
Economy
‘100% completely unsustainable as a society.’ Billionaire advisor calls out widening inequality that leaves America’s poorest 80% ‘falling behind’
By Tristan BoveMarch 17, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.