• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of June 17, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI

1

Current price of oil as of June 17, 2026

2

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream

3

Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
C-SuiteLeadership

CEO coach to the Fortune 500: How leaders can use a simple strategy called ‘beat the plan’ to speed decision-making and build trust

By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
March 14, 2026, 4:00 AM ET
Bill Hoogterp portrait
Top CEOs use an effective strategy called "beat the plan."Illustration by Fortune
Add Fortune on Google for similar content.

Too often leaders—even the best ones—can get stuck on little power struggles and personality conflicts. It’s understandable and human but not in service to our goals.

Recommended Video

The strategy I often refer the leaders I coach to is called “Beat the plan.” When you have many important issues and not infinite time, “Beat the plan” is a way for leaders and teams to speed up decision making and, at the same time, increase quality of those decisions and camaraderie of the team. I refined the approach from Sylvia Mathews Burwell. If you have not heard of Sylvia it’s due only to her humility as she was a Rhodes Scholar, a President of the Gates Foundation,  Walmart Foundation and best known for running OMB at the White House. She was so well liked and regarded by Republicans and Democrats alike, she was sent over to run HHS.

Syl explained it this way. In the White House, one might have a million decision points, all important and not as much time as you want for each. As example, say   “What are we going to do with a surplus when we balance the budget?” (Yes that happened, she said!) is the question of the day. Hypothetically, instead of OMB getting a proposal shot down, the “plan beats no plan” approach or “beat the plan” gets leaders to come to the conversation with baked ideas and strategies, ensuring people become more aligned, and has the added benefit of strengthening proposals.

Here’s how “Beat the plan” works. Whoever’s in charge of an area develops a plan, usually with a solid frame but imagine it’s like 60-80% developed and directionally correct. That person would then drop the plan on the table and say “Beat the plan.”  Then everyone (having pre-read) can make suggestions.

  • They can make it a little better with small tweaks.
  • They can suggest more significant changes.
  • They can propose big changes.
  • Or they can propose an entirely new plan.

If no one says boo, that is the plan and no one can give you grief later that they didn’t have a chance to help shape the plan. All suggestions have to beat the existing plan. This helps get away from power struggles and “whose idea” it was. If I have a B+ plan and everyone helps get it to A- or A, great. If someone wants to propose a completely different plan, also OK, but it should be an A- or better plan, not something the group would see as a B- or worse.

Every person and every situation is different but you see the benefits.

  • It speeds things up. Most of us can frame a plan that is directionally correct quickly, so the plan is 60, 70, 80% there. Then the team can crowd source think and make it stronger quickly as well.
  • You get increased group buy in and trust. Everyone will spot stuff you didn’t consider. This pairs well with the RACI model, since you are activating the ask of input for other stakeholders.

What are the keys to make it work well? Think “strong view, loosely held.”

It’s important that the owner of the plan have a solid POV and be open to better. If you reject all input, especially stuff that actually would make it better, people will be reluctant next time.

Equally, the folks giving the input have to learn to give and then let go. As our friend Ray Chambers says “detach yourself from the outcome.”

All leaders are control freaks in some ways. It’s part of what makes you so effective but also becomes limiting if you’re not also mentally strong enough to let go. Most input can be heard but only some can realistically be incorporated so give and let go.

This came up from a coaching I had with an SVP for a large firm in London.

  • Alison   “I tried to give my CEO input—he didn’t listen so I am not doing that again.”
  • BH           “Can I offer a different way to think about that?”
  • Alison   “Of course,” Alison said.
  • BH           Your choice of basketball, futbol/soccer or baseball analogy.”
  • Alison   “Soccer.”
  • “BH         Name one of the all-time greats.”
  • Alison   “Mmmm… Lucy Bronze.”
  • BH           “OK, every time Lucy touched the ball did it go in the goal?”
  • Alison   “No, lol.”
  • BH           “But you said she was an all time great. Did I not hear you right?”
  • Alison   “That’s not how it works!”
  • BH           “Exactly. She might touch it 30 times, 7 attacking shots, 4 actual shots on goal and 2 get through.”
  • Alison   “Yes.”
  • BH           “It’s the same with input. Give 30 pieces of input. 7 will be heard. 4 will be considered. 2 will be implemented. So what’s the right mindset to have when you have input to share?”
  • Alison   “Take the shot and keep playing.”
  • BH           Goal!!

Bill Hoogterp is a bestselling author, an entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year, his company LifeHikes offered trainings at more than 100 global companies in 47 countries and seven languages. In his series for Fortune, he answers real questions from executives striving to become better leaders. To learn more about Bill, visit lifehikes.com. To reach Bill email bill_hoogterp@lifehikes.com.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Bill Hoogterp
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

The U.S. Polo Assn. CEO
SuccessThe Promotion Playbook
Meet the CEO of US Polo Assn: He grew up in one of America’s poorest regions and now hosts Prince William and runs a $2.7 billion brand
By Orianna Rosa RoyleJune 18, 2026
31 minutes ago
PayPal mafia member and ex–Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
Startups & VentureSpaceX
PayPal mafia member and ex–Sequoia steward Roelof Botha joins SpaceX board—reuniting with Elon Musk after decades
By Allie GarfinkleJune 17, 2026
11 hours ago
Jeff Bezos
AIJeff Bezos
‘AI is going to create a labor shortage’: Jeff Bezos sees more jobs being created in the new economy, not less
By Catherina GioinoJune 17, 2026
13 hours ago
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
NewslettersCIO Intelligence
Brinker’s CIO spent years rebuilding restaurant tech. Now, the Chili’s operator is ready to explore more AI
By John KellJune 17, 2026
15 hours ago
jensen
AINvidia
Jensen Huang on his relationship with Trump: ‘calls me in the middle of the night’
By Josh Boak and The Associated PressJune 17, 2026
16 hours ago
Ned Koh turns in his chair, smiling.
AIBrainstorm Tech
A 21-year-old cofounder’s sales pitch to clients begs them to question the company’s results: ‘Do not trust us. Do not trust our model’
By Eva RoytburgJune 17, 2026
16 hours ago

Most Popular

Current price of oil as of June 17, 2026
Personal Finance
Current price of oil as of June 17, 2026
By Joseph HostetlerJune 17, 2026
19 hours ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
2 days ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
3 days ago
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
Arts & Entertainment
Exclusive: Universal beat Disney as Hollywood's maker of the most expensive movie of all time 
By Christian SyltJune 17, 2026
21 hours ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
11 hours ago
Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.