• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Trump embraces Australian retirement system backed by Larry Fink
Arts & Entertainment

Americans’ new tariff coffee math means ditching the Starbucks, McDonald’s and Dunkin’ runs

By
Matt Sedensky
Matt Sedensky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Matt Sedensky
Matt Sedensky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 16, 2026, 11:53 AM ET
cafe
Coffee is for sale at a grocery store Monday, Feb. 9, 2026, in Chicago. AP Photo/Erin Hooley
Add Fortune on Google for similar content.

For years, it was a daily McDonald’s trip for a cup of coffee with 10 sugars and five creams. Later, it was Starbucks caramel macchiatos with almond milk and two pumps of syrup.

Recommended Video

Coffee has been a morning ritual for Chandra Donelson since she was old enough to drink it. But, dismayed by rising prices, the 35-year-old from Washington, D.C., did the unthinkable: She gave it up.

“I did that daily for years. I loved it. That was just my routine,” she says. “And now it’s not.”

Years of steadily climbing coffee prices have some in this country of coffee lovers upending their habits by nixing café visits, switching to cheaper brews or foregoing it altogether.

Coffee prices in the U.S. were up 18.3% in January from a year ago, according to the latest Consumer Price Index released on Friday. Over five years, the government reported, coffee prices rose 47%.

That extraordinary rise has brought some to take extraordinary measures.

“Before, I thought, ‘There’s no way I could make it through my day without coffee,’” says Liz Sweeney, 50, of Boise, Idaho, a former “coffee addict” who has cut her consumption. “Now my car’s not on automatic pilot.”

Sweeney used to have three cups of coffee at home each day and stop at a café whenever she left the house. As prices climbed last year, though, she nixed coffee shop visits and cut her intake to a cup a day at home. To make up for the caffeine, she pops open a can of Diet Coke at home or rolls through McDonald’s for one.

Dan DeBaun, 34, of Minnetonka, Minnesota, has likewise trimmed back on coffee shop visits, conscious of the increasing expense as he and his wife save up for a house.

“What used to be a $2 coffee, it’s now $5, $6,” says DeBaun, who now buys ground coffee at Trader Joe’s and fills up a travel mug to bring to the office.

Data from Toast, a payment platform used by more than 150,000 restaurants, found the median price of a regular hot coffee in the U.S. had climbed to $3.61 in December, with wide variation by location. The median price of cold brews was $5.55.

Virtually all coffee consumed in the U.S. is imported. Though tariffs affected some imports of coffee in 2025, they ultimately were removed. Climate issues — drought in Vietnam, heavy rain in Indonesia, and hot, dry weather in Brazil — are blamed for reducing yields of coffee crops and driving up global prices.

Two-thirds of Americans drink coffee daily, according to the National Coffee Association. For many, it is such an indispensable part of their routine, the soaring price has led to nothing more than grumbling.

The coffee association says its surveys show coffee consumption is broadly holding steady despite price hikes. But, squeezed by the cost of everything from rent to beef, others are shaking up their habit.

Sharon Cooksey, 55, of Greensboro, North Carolina, was visiting her local Starbucks most weekday mornings for a caramel latte until scaling back last year. First, she switched to brewing Starbucks at home. Then, she discovered Lavazza coffee was about 40% cheaper and switched to it.

“I can buy a bag of coffee for $6?” she said to herself. “It was like I had just discovered another world. The multiverse opened up to me in the coffee aisle of Publix.”

She has noticed her home-brewed costs tick upward, too, but it’s nothing compared to her café habit. A bag of beans that lasts weeks costs her about the same as one latte.

Cooksey misses the social aspect of visiting the café, where baristas greeted her by name. But she’s been surprised to find she actually prefers the way her homemade coffees taste.

“I’ll be damned if it didn’t taste so good,” she says.

Growing up, Donelson watched enviously as her mother made a daily coffee jaunt (also to McDonald’s, also 10 sugars and five creams), and she duplicated the habit. She went from college to the Air Force to a government job as a data and artificial intelligence strategist, but through it all, coffee was there.

She noticed the growing expense of her routine, but kept it up until a government shutdown halted her paychecks last fall and she needed to trim her spending. Looking for a morning substitute, she landed on a Republic of Tea blend with a healthy squeeze of honey.

“Twenty cents a cup compared to $7 or $8 a cup,” she says. “The math just makes sense.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Matt Sedensky
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

e
Arts & EntertainmentSocial Media
American influencers turn Erling Haaland into the World Cup’s breakout brand
By Kaitlyn Huamani and The Associated PressJuly 13, 2026
10 hours ago
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
Arts & EntertainmentMovies
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
By Lindsey Bahr and The Associated PressJuly 12, 2026
1 day ago
Photo of Phoebe Gates
Startups & VentureEntrepreneurs
‘I have a chip on my shoulder.’ Phoebe Gates wants her $185 million AI startup Phia to succeed with ‘no ties to my privilege or my last name’
By Sydney LakeJuly 11, 2026
3 days ago
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
SuccessPublic relations
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
By Sydney LakeJuly 11, 2026
3 days ago
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
Arts & EntertainmentWorld Cup
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
By Mia OsmonbekovJuly 11, 2026
3 days ago
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
Arts & EntertainmentTaylor Swift
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
By The Associated Press, Catherina Gioino, Andrew Dalton and Kimberlee KruesiJuly 10, 2026
3 days ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
17 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
17 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.