• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersMPW Daily

How funding cuts and political pressure nearly derailed my business—and reshaped my leadership

By
Adrianne Wright
Adrianne Wright
Down Arrow Button Icon
By
Adrianne Wright
Adrianne Wright
Down Arrow Button Icon
February 11, 2026, 12:11 PM ET
Adrianne Wright is the founder and CEO of storytelling agency Rosie.
Adrianne Wright is the founder and CEO of storytelling agency Rosie. Victor Jeffreys II/Courtesy of Adrianne Wright

My laptop screen glowed longer than it should have, a spreadsheet of company finances open in front of me. I felt it in my body before I saw it in the numbers—the grip in my chest, the way my breath caught as I scrolled.

Recommended Video

It was January of last year, and I had carved out the morning for a familiar ritual: a routine check on the financial health of Rosie, the nonprofit storytelling agency I’d spent eight years building. It was meant to steady me and set the tone for the year ahead.

But last January was different. Federal agencies were already signaling sweeping funding reviews. Civil rights organizations were receiving quiet warnings from legal counsel. Philanthropic partners paused conversations mid-sentence, waiting to see which issues, and which voices, might soon be deemed liabilities in a shifting political and legal landscape. The apartment was unusually still, my coffee beside me gone cold, as if bracing for what would come next.

Our work hadn’t always felt this fragile. From the beginning, it flourished because it was urgent and deeply resonant. And then the numbers landed.

The forecast showed my company was projected to bring in less than half of what it had the year before. There was no gradual decline, no warning curve—just the sudden knowledge that the ground I’d been standing on was gone.

Across the nonprofit sector, a pattern emerged quickly. Threats to strip funding from organizations working on civil rights, immigration, reproductive justice, LGBTQ+ lives, and racial equity arrived almost overnight. What followed was not chaos, but something more deliberate—a narrowing of what could be said publicly, to punish those who spoke up, and to quietly erase stories that needed to be told.

We felt the impact immediately. Contracts were stalled. Conversations froze. Decisions slipped into indefinite timelines. It was a structural chilling effect, felt first by organizations working on the issues people face every day.

But what hurt wasn’t only the financial hit. It was watching something I had built with care begin to fray. This wasn’t just a business—it was my life. The possibility that all of it could disappear settled into a deep ache.

I had prepared for this turn, even as I hoped it wouldn’t arrive. I ran numbers, set money aside, tightened expenses, and cut my own salary first to protect my team of six people. The planning didn’t bring relief. It introduced a steady anxiety shaped by the knowledge that this wasn’t only about me. Other people’s livelihoods, and my children’s stability so soon after my divorce, were tied to what happened next.

Beneath the financial strain was a quieter truth: I was carrying this alone. There was no partner whose income could steady us when work slowed, no one to share the weight when everything became heavy. The responsibility lived with me. It was frightening.

As everything around me began to fall away, my mind scattered. Even with preparation, I raced through contingencies, trying to map every possible way to keep our lives intact. Where could I cut back? What could I do to keep us steady? The questions multiplied, each driven by the same instinct to protect and survive.

In that spiral, my focus narrowed to damage control. But holding my own fear alongside what I was witnessing more broadly, something else came into view. The pressure to stay silent—to retreat, soften language, or make myself smaller—was not accidental. And the answer, I realized, might not be to flee or contort myself into safety, but to trust what I knew and stay.

Over that year, we listened more deeply and became clearer about what was essential, and more creative in how we moved forward. We continued telling stories many institutions were quietly backing away from, even as the risks increased. A year later, my business is smaller, but healthy. Revenue has rebounded, and a sharper sense of what is needed—and what we can offer—has carried our work further than we could have planned, into new partnerships, deeper collaborations, and spaces we would have never reached before. It became clear that when people refuse to disappear, the good work doesn’t just survive—it grows beyond what we imagined.

Moments like this have a way of stripping leadership down to its essentials. It isn’t about keeping up appearances or keeping things afloat—it’s about bravery: the willingness to stay visible, to tell the truth, and to hold steady in our values when fear is doing its best to scatter us. 

Adrianne Wright
Founder and CEO, Rosie

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Emma Hinchliffe. Subscribe here.

ALSO IN THE HEADLINES

From Spanx to hearing aids. Laurie Ann Goldman ran Spanx for years before she went to Avon and Tupperware. Now she's becoming the CEO of Audien Hearing. She's bringing a consumer lens to the hearing-aid category; my colleague Diane Brady has the scoop. Fortune

Susan Collins kicks off her run for reelection. Democrats have their eye on Maine, which would be key to their efforts to retake the Senate. Either Gov. Janet Mills or rising star Graham Platner will be the likely Democratic candidate. Meanwhile, Republicans view Collins as the only GOP politician with hopes of winning; she'll be the only GOP candidate running statewide after Maine went for Vice President Kamala Harris in the 2024 election. Politico

Hanky Panky sells to PE after 48 years.  Gale Epstein and Lida Orzeck, who are 79 and 78, launched the underwear brand in 1977. Recently, it's been hit by the challenges facing retailers (its wholesale buyers). New owner Crown Brands Group wants to reach Gen Z. Inc. 

What happened to Pat McGrath? McGrath, the makeup artist, is still an icon. But her brand went from a $1 billion valuation to bankruptcy. Journalist Linda Wells reports on exactly what went wrong. NYT

Pam Bondi appeared before the House Judiciary committee. Democrats are accusing the attorney general of engaging in a "cover-up" of Jeffrey Epstein's ties to Trump and other powerful figures. NYT

ON MY RADAR

What is Kari Lake trying to achieve? The Atlantic

Career quilts, not career ladders: a new way to think about growth Fortune

OpenAI's biggest challenge is turning its AI into a cash machine NYT

PARTING WORDS

"Where would I be without women playwrights? To be honest, absolutely nowhere."

— Kristin Scott Thomas, accepting a lifetime achievement award at the Women's prize for playwriting ceremony

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
By Adrianne Wright
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
How funding cuts and political pressure nearly derailed my business—and reshaped my leadership
By Adrianne WrightFebruary 11, 2026
9 hours ago
NewslettersCIO Intelligence
Steelcase’s CTO says the AI boom will reshape office design
By John KellFebruary 11, 2026
10 hours ago
NewslettersTerm Sheet
Two neurosurgeons just raised $25 million betting brain cells can (someday) outcompute silicon
By Allie GarfinkleFebruary 11, 2026
13 hours ago
Businesswoman holding a laptop, looking away, reflecting on future success
NewslettersCFO Daily
What’s driving record CFO turnover?
By Sheryl EstradaFebruary 11, 2026
13 hours ago
NewslettersFortune Tech
Meta and YouTube’s teen addiction trial begins
By Alexei OreskovicFebruary 11, 2026
16 hours ago
NewslettersCEO Daily
The 4 step approach Google’s AI boss used to return the tech giant to a ‘golden era’ of innovation
By Alyson ShontellFebruary 11, 2026
16 hours ago

Most Popular

placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
2 days ago
placeholder alt text
Economy
It turns out that Joe Biden really did crush Americans' dreams for the future. Just look at how the vibe changed 5 years ago
By Jake AngeloFebruary 10, 2026
1 day ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
12 hours ago
placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
2 days ago
placeholder alt text
Law
Law enforcement thought Nancy Guthrie's smart camera was disconnected, but Google Nest still had the tape
By Safiyah Riddle, Michael Liedtke and The Associated PressFebruary 11, 2026
15 hours ago
placeholder alt text
Law
Google's breakthrough in the Nancy Guthrie case is raising uncomfortable questions about how much it's watching you
By Ashley LutzFebruary 11, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.