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Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

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AITech

Trump says he’ll make tech firms pay for power. They’d love to

By
Michelle Ma
Michelle Ma
,
Alicia Tang
Alicia Tang
, and
Bloomberg
Bloomberg
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By
Michelle Ma
Michelle Ma
,
Alicia Tang
Alicia Tang
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
January 16, 2026, 4:30 PM ET
Tech companies have been trying to secure power from every source they can find.
Tech companies have been trying to secure power from every source they can find.Getty Images—Joe Raedle
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US President Donald Trump is calling for an emergency wholesale electricity auction that, his administration says, will force technology companies to pay for the new power they need to run massive AI data centers under construction across the country.

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The truth is Amazon.com Inc., Microsoft Corp., Alphabet Inc., Meta Platforms Inc., OpenAI and all the other major tech firms behind the AI data center boom are more than happy to shell out for more electricity generation. And they have been.  

“They have no shortage of money,” said Bloomberg Intelligence analyst Anurag Rana of the tech giants powering the global artificial intelligence race. “They really don’t have a problem with funding this thing.” Amazon, Microsoft, Alphabet and Meta collectively spend hundreds of billions of dollars on capital investments annually, far exceeding the budgets of the entire utility segment.

Data center developers have in fact already said they’d like to buy electricity off the nation’s power grids as opposed to signing contracts directly with power generators. That’s because grid rates can be cheaper, grids are equipped with backup resources and such systems can help stabilize supplies during extreme weather events. Hyperscalers have also been signing contracts to help bring back nuclear or build new nuclear.

Either way, the reality is tech companies have been trying to secure power from every source they can find — both on and off the grids — with data center power demand set to triple by 2035. 

Read More: AI Data Center Energy Needs Are Straining Global Power Systems

“We agree data centers should pay their own way,” a Google spokesperson told Bloomberg. “For us, it is table stakes. When built responsibly, data centers can provide long-term, reliable demand that stimulates new investments in energy production and transmission in a way that helps all consumers.”

In calling for an auction, Trump may be solving a public relations problem for tech companies, according to analysts. The industry and their power suppliers have drawn criticism over rising electricity bills and the potential environmental impacts of new plants. An auction like the one Trump’s proposing would allow them to circumvent the political headwinds facing individual projects. 

“This could be a more expeditious way to simply address the issue, as opposed to dealing with all this resistance and problems that are associated with it,” said Paul Patterson, a utility analyst at Glenrock Associates LLC. 

Under Trump’s plan, grid operator PJM Interconnection LLC will hold an auction for tech companies to bid on 15-year contracts for new electricity generation capacity. Such contracts are exactly what data center developers are after, offering “more stability, more certainty and more predictability about what the price is going to be,” Patterson said. 

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