• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CryptoBlockchain

Battle for sports betting market heats up as Polymarket announces return to the U.S.

By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
Down Arrow Button Icon
By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
Down Arrow Button Icon
December 4, 2025, 1:53 PM ET
Man smiles in front of camera
Shayne Coplan is the founder and CEO of Polymarket. Kent Nishimura—Bloomberg/Getty Images
Add Fortune on Google for similar content.

The world’s largest prediction market platform is returning to the U.S. On Wednesday, Polymarket posted on X that users can get on the waitlist for its app, saying the company will start by offering sports betting, with “markets on everything” to follow. 

Recommended Video

Polymarket’s impending return to the U.S. comes at a time when prediction market services, including Kalshi and Robinhood, are challenging the likes of DraftKings and FanDuel for a share of the lucrative sports betting market, while also offering bets on a wide variety of other fields.

Polymarket had been banned from operating in the U.S. following backlash from regulators in early 2022, when the Commodity Futures Trading Commission found it was offering betting contracts without the agency’s approval. The FBI later raided the company founder Shayne Coplan’s home. But earlier this year, U.S. prosecutors and the CTFC dropped their investigations and the company received regulatory approval. 

Prediction markets—platforms where people can bet on future events ranging from the size of a Federal Reserve cut to the number of Elon Musk tweets in a given week—have broken into the mainstream. This began in part when Polymarket and its main competitor Kalshi correctly predicted President Trump’s election victory, contrary to many national polls. 

Polymarket uses a blockchain network to run its platform, and users can wager either in dollars or cryptocurrency. The startup is reportedly also in plans to launch a token of its own.

Polymarket and Kalshi are valued at $15 billion and $11 billion, respectively. Legacy financial institutions have also embraced the sector. In October, a parent company of the New York Stock Exchange invested $2 billion in Polymarket. 

Prior to this week, U.S. users who wanted to access Polymarket would have to do so by using a VPN. Meanwhile, Kalshi has had CFTC approval and has been live in the U.S. since 2021. 

Sports betting has been mired in controversy as of late, as scandals rocked major American leagues like the NBA and MLB. The cases allege that players, like Terry Rozier and Emmanuel Clase, manipulated their performance in order to win bettors money. Critics say that the proliferation of prediction markets could similarly corrupt politics and other institutions. 

For now, though, prediction markets are charging full steam ahead. Bettors can even place a bet on whether Polymarket will go live in the U.S. in 2025, where odds are currently at 99%.

Explore the Fortune Crypto 100, our global ranking of the companies leading the digital asset industry across 10 categories. Plus, our Fortune Crypto Innovators list recognizes 30 firms shaping what’s next.
About the Author
By Carlos GarciaFormer Crypto Reporting Fellow
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Crypto

Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings
CryptoCryptocurrency
Close to a million investors of the Trump memecoin lost a collective $3.8 billion, even as the president disclosed $636 million in earnings
By Marco Quiroz-GutierrezJuly 7, 2026
3 hours ago
mw
Commentaryregulation
Virtual Assets Regulatory Authority CEO: Finance’s AI future moves at the speed of its slowest regulator
By Matthew WhiteJuly 7, 2026
15 hours ago
Trump rings opening bell for Trump Accounts as Treasury commits $1.4 billion in seed money
Personal FinanceDonald Trump
Trump rings opening bell for Trump Accounts as Treasury commits $1.4 billion in seed money
By Catherina GioinoJuly 6, 2026
1 day ago
Strategy executive chairman Michael Saylor wears a microphone and looks into the crowd during a conference.
CryptoBitcoin
Strategy sheds $216 million in Bitcoin in crypto hoarder’s largest sale ever
By Camila Grigera NaónJuly 6, 2026
1 day ago
Democrats are railing against Trump’s $1.4 billion in crypto income. Will his financial disclosure derail a key crypto bill in Congress?
NewslettersFortune Crypto
Democrats are railing against Trump’s $1.4 billion in crypto income. Will his financial disclosure derail a key crypto bill in Congress?
By Ben WeissJuly 6, 2026
1 day ago
t
North AmericaWhite House
‘I AM SETTING THEM ALL FREE, RIGHT NOW!’ Trump’s pre-July 4 Friday news dump included pardons for 11 people including ex-Abramoff partner
By Michelle L. Price and The Associated PressJuly 4, 2026
3 days ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
15 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.