• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CryptoBlockchain

Battle for sports betting market heats up as Polymarket announces return to the U.S.

By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
Down Arrow Button Icon
By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
Down Arrow Button Icon
December 4, 2025, 1:53 PM ET
Man smiles in front of camera
Shayne Coplan is the founder and CEO of Polymarket. Kent Nishimura—Bloomberg/Getty Images
Add Fortune on Google for similar content.

The world’s largest prediction market platform is returning to the U.S. On Wednesday, Polymarket posted on X that users can get on the waitlist for its app, saying the company will start by offering sports betting, with “markets on everything” to follow. 

Recommended Video

Polymarket’s impending return to the U.S. comes at a time when prediction market services, including Kalshi and Robinhood, are challenging the likes of DraftKings and FanDuel for a share of the lucrative sports betting market, while also offering bets on a wide variety of other fields.

Polymarket had been banned from operating in the U.S. following backlash from regulators in early 2022, when the Commodity Futures Trading Commission found it was offering betting contracts without the agency’s approval. The FBI later raided the company founder Shayne Coplan’s home. But earlier this year, U.S. prosecutors and the CTFC dropped their investigations and the company received regulatory approval. 

Prediction markets—platforms where people can bet on future events ranging from the size of a Federal Reserve cut to the number of Elon Musk tweets in a given week—have broken into the mainstream. This began in part when Polymarket and its main competitor Kalshi correctly predicted President Trump’s election victory, contrary to many national polls. 

Polymarket uses a blockchain network to run its platform, and users can wager either in dollars or cryptocurrency. The startup is reportedly also in plans to launch a token of its own.

Polymarket and Kalshi are valued at $15 billion and $11 billion, respectively. Legacy financial institutions have also embraced the sector. In October, a parent company of the New York Stock Exchange invested $2 billion in Polymarket. 

Prior to this week, U.S. users who wanted to access Polymarket would have to do so by using a VPN. Meanwhile, Kalshi has had CFTC approval and has been live in the U.S. since 2021. 

Sports betting has been mired in controversy as of late, as scandals rocked major American leagues like the NBA and MLB. The cases allege that players, like Terry Rozier and Emmanuel Clase, manipulated their performance in order to win bettors money. Critics say that the proliferation of prediction markets could similarly corrupt politics and other institutions. 

For now, though, prediction markets are charging full steam ahead. Bettors can even place a bet on whether Polymarket will go live in the U.S. in 2025, where odds are currently at 99%.

Explore the Fortune Crypto 100, our global ranking of the companies leading the digital asset industry across 10 categories. Plus, our Fortune Crypto Innovators list recognizes 30 firms shaping what’s next.
About the Author
By Carlos GarciaFormer Crypto Reporting Fellow
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Crypto

Karta founders Orlando Espinoza and Freddy Juez smile at the camera while holding up Karta cards.
Startups & VentureCompanies
Exclusive: Karta raises $15 million to bring WhatsApp-run U.S. credit cards to global travelers
By Camila Grigera NaónJune 17, 2026
5 hours ago
Robinhood CEO Vladimir Tenev smiles during the ringing of the Opening Bell at the New York Stock Exchange last March.
CryptoCryptocurrency
Robinhood announces it will reduce headcount by 10%, CEO seeks to avoid ‘heavily-layered’ organization
By Camila Grigera NaónJune 16, 2026
1 day ago
President Donald Trump shakes hands with American mixed martial artist Josh Hokit as Hokit stands on the edge of the UFC ring during a championship event at the White House.
CryptoDonald Trump
UFC fighters at the White House got paid with Trump family stablecoins—but an ethics expert says a gap in the law allows this
By Camila Grigera NaónJune 15, 2026
2 days ago
SpaceX tokens are a bust on IPO day—but blame supply and demand, not crypto
NewslettersFortune Crypto
SpaceX tokens are a bust on IPO day—but blame supply and demand, not crypto
By Jeff John RobertsJune 15, 2026
2 days ago
Animoca Brands cofounder Yat Siu argues Asia will fuse AI and the blockchain before the West does
AsiaCryptocurrency
Animoca Brands cofounder Yat Siu argues Asia will fuse AI and the blockchain before the West does
By Angelica AngJune 15, 2026
2 days ago
An Osasuna player passes the ball while under pressure from Getafe rival.
CryptoSpain
Controversy swirls over Spanish soccer club accused of using novel $600,000 Kalshi wager to bet on its relegation
By Camila Grigera NaónJune 12, 2026
5 days ago

Most Popular

Current price of oil as of June 16, 2026
Personal Finance
Current price of oil as of June 16, 2026
By Joseph HostetlerJune 16, 2026
1 day ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
1 day ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
2 days ago
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just cemented a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezJune 16, 2026
1 day ago
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
Success
Team USA star Ricardo Pepi grew up in a trailer in El Paso—and his parents pawned their car title to fuel his soccer dream. Now, he’s in the World Cup
By Preston ForeJune 15, 2026
2 days ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.