• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lawthanksgiving

‘You only hear about kind of the dead turkeys’: Thousands of Americans have been rescuing turkeys instead of eating them since the 1980s

By
Hallie Golden
Hallie Golden
,
Thomas Peipert
Thomas Peipert
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Hallie Golden
Hallie Golden
,
Thomas Peipert
Thomas Peipert
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 27, 2025, 7:00 AM ET
turkeys
Lanette Cook, education and engagement manager at Luvin Arms Animal Sanctuary, hugs a pardoned turkey named Gus that now lives at the rescue, Friday, Nov. 21, 2025, in Erie, Colo. AP Photo/David Zalubowski

“Gus” the turkey has been spending Thanksgiving week much differently than millions of other unlucky gobblers across the U.S.

Recommended Video

As he trots in a sprawling animal sanctuary on the Colorado plains, he is stopped every few steps by staff who pet him, hug him or even give him a peck on his red face. Gus has been there since 2023 after being pardoned by the governor.

“What do you think? Do you want to do snuggles today?” Lanette Cook, education and engagement manager at the Luvin Arms Animal Sanctuary in Erie, says to Gus.

Gus is among a growing number of turkeys that are being “adopted” instead of being covered in gravy and eaten at Thanksgiving dinner tables.

An increasing number of farm animal sanctuaries across the country have started promoting this alternative version of Thanksgiving in which families “adopt” turkeys and donate money to their lifelong care. In return, they receive photos, certificates and sometimes even one-on-one visits with the birds.

The goal: Spare a few of the tens of millions of turkeys slaughtered this time of year, many of which are raised in what animal rights advocates say are inhumane conditions in factory farms.

Some people will adopt for themselves and feature their turkey’s photo on their Thanksgiving table, while others will gift the adoptions to friends or family members.

At Luvin Arms, a $25 donation comes with a certificate, photo and either a virtual or in-person visit, explained Kelly Nix, its executive director. Since launching the program in 2022, the sanctuary, located about 25 miles (40 kilometers) north of Denver, has seen the number of sponsorships double every year. And this year they’re on track to reach their goal of $18,000, she said.

Luvin Arms’ website features Gus and a gaggle of turkeys along with their personality traits (Gus is very talkative!) as part of its sponsor-a-turkey program. It encourages the public to donate for the birds for Thanksgiving and maybe even rethink their holiday traditions.

The funds have helped pay for extending the turkeys’ outdoor pasture area, along with feeding and rescuing more turkeys. They’ve helped with veterinary bills, which can sometimes cost thousands of dollars because of the medical complications that arise for turkeys that come from factory farms, which breed them to grow very big in a short period of time, said Nix. In the wild, turkeys tend to live an average of three or four years, according to the National Wild Turkey Federation.

But the sanctuary says the program is about more than just the turkeys or money. There’s also an important educational factor, whether learning about the conditions in factory farms or that turkeys are more than just centerpieces.

“Even if it makes you stop and double think what it is you’re about to do,” said Nix. “Or that you’re like, ‘wow this is a life of a sentient being,’ for us that’s a conversation starter.”

Farm Sanctuary, which is located in New York and California, is believed to be the first to launch this type of turkey adoption program, kicking it off in 1986. Gene Baur, its president and co-founder, said initially the public was not only confused about the program but about the concept of rescuing farm animals altogether.

In the nearly four decades since, the sanctuary has rescued thousands of turkeys. And the public has not only caught on to the concept but in some years has donated hundreds of thousands of dollars, Baur said.

“We grow up with certain traditions. But just because something is a tradition doesn’t mean that it needs to remain as a tradition,” said Baur.

Barn Sanctuary has had a similar program since 2023 in Chelsea, Michigan. Chase DeBack, its advocacy, education and engagement coordinator, said it’s about shining a more positive light on the birds and their distinct personalities.

He rattles off some of the organization’s residents like they’re close friends: Lewis isn’t much of a people person but loves spending times with the girls. Sabrina and Hilda are always interested in what people are bringing into the coop and what everyone’s doing.

“You only hear about kind of the dead turkeys,” said DeBack. “And so we really wanted to shine a light on the unique personalities that turkeys have and how loving and caring they are for humans and for each other.”

___

Golden reported from Seattle.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Hallie Golden
See full bioRight Arrow Button Icon
By Thomas Peipert
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Law

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Law

door
LawAviation
Hero Alaska Airlines pilot who landed plane missing its door sues Boeing in unusual move, saying he was scapegoated
By Josh Funk and The Associated PressJanuary 7, 2026
5 hours ago
dokoupil
PoliticsMedia
‘Walter Cronkite would have never said something so self-serving’: CBS News’ new anchor Tony Dokoupil off to explosive start
By David Bauder and The Associated PressJanuary 7, 2026
6 hours ago
kirk
LawSocial Media
Texas teachers union claims ‘wave of retaliation’ over social media reactions to Charlie Kirk’s death
By John Hanna and The Associated PressJanuary 7, 2026
6 hours ago
walz
Politicsfraud
‘We do pranks and stuff like that’: Craigslist ad that sought 20 child actors for Minnesota daycare centers taken down after fueling fake news
By Melissa Goldin and The Associated PressJanuary 7, 2026
7 hours ago
fraud
Politicsfraud
Minnesota fraud scandal gives Trump cover to withhold funding for kids in 5 Democratic-led states
By Geoff Mulvihill, Moriah Balingit, Hallie Golden and The Associated PressJanuary 7, 2026
8 hours ago
Real EstateHousing
NYC fights sale of bankrupt rentals after Mamdani blasts living conditions
By Jonathan Randles and BloombergJanuary 6, 2026
1 day ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
1 day ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
1 day ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
1 day ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
1 day ago
placeholder alt text
Success
Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to 'work harder' and be nice 
By Ashley LutzJanuary 5, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.